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E-marketing Articles

Consumers tend to turn to web for wellness info

February 01, 2008

US consumers are turning to the Internet, even more so than their doctors, to research health information, according to a report from digital marketing company iCrossing.
 

Google, Merck tout benefits of online

February 01, 2008

Pharma marketers can leverage their brand messages by taking promotional efforts online where users are increasingly searching for healthcare information.
 

Web Watch

January 01, 2008

As another new year rolls around, it's time to pull out the crystal ball and forecast how the Internet will evolve in 2008.
 

Revolution Health adds to its online health network

January 01, 2008

Revolution Health has acquired the online properties HealthTalk and SparkPeople in an attempt to challenge WebMD as the web's No. 1 health destination.
 

ePharma Summit discusses the future

January 01, 2008

The future of e-marketing will be in focus from Jan. 28- Jan. 30 when the some of the top names in e-marketing gather at Philadelphia's Ritz Carlton Hotel for the Institute for International Research's seventh annual ePharma Summit.
 

Web Watch

December 01, 2007

The Internet has become a primary source of information for people living with disabilities and chronic diseases.
 

Google's health initiative expected to launch in '08

December 01, 2007

Google is expected to launch its eagerly awaited health initiative sometime in early 2008, according to the company's head of search, Marissa Mayer.
 

WebMD, Yahoo! sign exclusive deal

December 01, 2007

Online juggernauts in the consumer space, Yahoo! and WebMD announced they have inked an exclusive multi-year search and advertising distribution agreement. Financial terms of the deal were not disclosed.
 

Web Watch

November 01, 2007

Consumer-driven healthcare (CDHC) is a term that is relatively new and still being defined.
 

Hearst Magazines takes on wellness with RealAge

November 01, 2007

San Diego-based health and wellness Web site RealAge.com has been acquired by Hearst Magazines, a division of Hearst Corporation. Financial terms of the deal were not disclosed.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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