Medical Marketing and Media

E-marketing Articles

Consumers tend to turn to web for wellness info

Stephen McGuire February 01, 2008

US consumers are turning to the Internet, even more so than their doctors, to research health information, according to a report from digital marketing company iCrossing.

Google, Merck tout benefits of online

Stephen McGuire February 01, 2008

Pharma marketers can leverage their brand messages by taking promotional efforts online where users are increasingly searching for healthcare information.

Web Watch

Dan McKillen January 01, 2008

As another new year rolls around, it's time to pull out the crystal ball and forecast how the Internet will evolve in 2008.

Revolution Health adds to its online health network

Stephen McGuire January 01, 2008

Revolution Health has acquired the online properties HealthTalk and SparkPeople in an attempt to challenge WebMD as the web's No. 1 health destination.

ePharma Summit discusses the future

Stephen McGuire January 01, 2008

The future of e-marketing will be in focus from Jan. 28- Jan. 30 when the some of the top names in e-marketing gather at Philadelphia's Ritz Carlton Hotel for the Institute for International Research's seventh annual ePharma Summit.

Web Watch

Dan McKillen December 01, 2007

The Internet has become a primary source of information for people living with disabilities and chronic diseases.

Google's health initiative expected to launch in '08

Stephen McGuire December 01, 2007

Google is expected to launch its eagerly awaited health initiative sometime in early 2008, according to the company's head of search, Marissa Mayer.

WebMD, Yahoo! sign exclusive deal

Stephen McGuire December 01, 2007

Online juggernauts in the consumer space, Yahoo! and WebMD announced they have inked an exclusive multi-year search and advertising distribution agreement. Financial terms of the deal were not disclosed.

Web Watch

Dan McKillen November 01, 2007

Consumer-driven healthcare (CDHC) is a term that is relatively new and still being defined.

Hearst Magazines takes on wellness with RealAge

Stephen McGuire November 01, 2007

San Diego-based health and wellness Web site RealAge.com has been acquired by Hearst Magazines, a division of Hearst Corporation. Financial terms of the deal were not disclosed.

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.