Search engines continue to be a primary way for US consumers to arrive at healthcare Websites, according to online intelligence firm Hitwise.
Doctors rate Merck's ePromotion efforts as tops in the industry, according to pharma marketing data firm Verispan.
When you search for information on the Internet, do you bookmark the sites that deliver the results you are seeking?
HLTH Corporation announced plans to merge with its WebMD Health subsidiary in a move that could make the combined company an attractive takeover target for larger Internet companies such as Google.
Google unveiled its new online health service at a meeting of the Healthcare Management and Information Systems Society (HIMSS) in February.
Remember the information superhighway?
Websites for Pfizer's smoking cessation drug Chantix, erectile dysfunction drugs Cialis, marketed by Eli Lilly, and Pfizer's Viagra were the top three online branded pharma product portals driving offline consumer prescription requests, a new study shows.
Steve Case, chairman and CEO of Revolution Health and co-founder of AOL, lamented pharma's hesitation to embrace interactive and inject a greater share of promotional budget into online initiatives.
In real estate, it's "location, location, location."
It looks like 2008 is shaping up to be a difficult year for the industry.
US consumers are turning to the Internet, even more so than their doctors, to research health information, according to a report from digital marketing company iCrossing.
Pharma marketers can leverage their brand messages by taking promotional efforts online where users are increasingly searching for healthcare information.
As another new year rolls around, it's time to pull out the crystal ball and forecast how the Internet will evolve in 2008.
Revolution Health has acquired the online properties HealthTalk and SparkPeople in an attempt to challenge WebMD as the web's No. 1 health destination.
The future of e-marketing will be in focus from Jan. 28- Jan. 30 when the some of the top names in e-marketing gather at Philadelphia's Ritz Carlton Hotel for the Institute for International Research's seventh annual ePharma Summit.
The Internet has become a primary source of information for people living with disabilities and chronic diseases.
Google is expected to launch its eagerly awaited health initiative sometime in early 2008, according to the company's head of search, Marissa Mayer.
Online juggernauts in the consumer space, Yahoo! and WebMD announced they have inked an exclusive multi-year search and advertising distribution agreement. Financial terms of the deal were not disclosed.
Consumer-driven healthcare (CDHC) is a term that is relatively new and still being defined.
San Diego-based health and wellness Web site RealAge.com has been acquired by Hearst Magazines, a division of Hearst Corporation. Financial terms of the deal were not disclosed.
Novartis Vaccines and Diagnostics' contest soliciting user-generated content (UGC) from Web-savvy filmmakers continued to gain momentum during the month of October.
Internet advertising revenues reached a new high of $4.9 million in the first quarter of 2007.
Marketers from Novartis Vaccines and Diagnostics have jumped into the user-generated content arena with a contest that invites Web-savvy filmmakers to submit their work and compete for a cash prize.
Women are more likely than men to search the Web for health information, according to a survey conducted by researchers from Smithfield, RI's Bryant University.
If your Rx Web site doesnt have a designated area for physicians, you may want to consider this in your 2008 budget.
Pfizer has launched a refreshed consumer Web site featuring a cleaner design and new features.
Seventy-five percent of consumers consider the Internet their most trusted source for researching drug information, a new survey shows.
Patients preferred online video over podcasts in a recent survey of AstraZeneca’s “Living with Heartburn” promotional efforts featured on About.com.
Linda Holliday, co-founder and longtime president of the company now known as Digitas Health, has left the agency.
The job of the media department isn’t getting any easier.
Doctors are people, too. So much so that they’re flocking to a Web “chat room” just for them. Perhaps “chat room” is a misnomer.
Consumers’ online health search behavior differs significantly based on their stage of illness and the condition they are seeking information on, a new study from Yahoo! found.
Microsoft agreed to buy digital marketing firm aQuantive in a deal valued at $6 billion.
The digital revolution has touched all of us in one way or another. Baby boomers might remember the eight track tape player that you could slide in and out of your car. Years later the Sony Walkman was a giant step forward for music lovers on the go. Now we have the three ounce iPod and we can listen to what we want, when we want and where we want.
The FDA has officially launched its new consumer-facing Web site and introduced a monthly e-newsletter as part of a new initiative to improve online communications.
Consumer health portal EverydayHealth.com reached a content syndication deal with mental health Web site PsychCentral.com.
Novo Nordisk has unveiled a revamped diabetes care Web site to communicate with patients seeking help in the self-management of the disease.
The FDA launched a Web site warning of the dangers of purchasing Roche’s acne drug Accutane (isotretinoin) or any of its generic equivalents over the Internet.
The “Long Tail of the Internet” is a term used to describe the revenue potential the Internet provides for the millions of small businesses and entrepreneurs that find ways to make money from the Web in less obvious ways than Yahoo! or Google.
Video over the Internet didn’t happen overnight.
E-mail is the most popular form of social media among consumers sharing health info, data from a recent survey show.
Pharmaceutical marketers leave their own online behaviors at the office door when it comes to marketing their brands, a new survey found.
Pharmaceutical e-marketing experts called for more innovation in online efforts as the Web enters its second and third incarnations.
The ePharma Summit meeting in Philadelphia at the end of January confirmed just how hot the online health market is right now.
Merck is embracing its approach to scale back DTC television advertising for new drugs in favor of a more targeted, e-focused approach.
NBC Universal’s iVillage Properties has launched a new consumer online health destination targeting women and their families.
The online health space is hotter than high school love right now. The people at WebMD must be looking over their shoulder.
Happy New Year! 2007 is already shaping up to be a year of accelerated change in the healthcare industry. This may be the first year on record where there will be fewer pharmaceutical sales reps than the previous year.
Medical marketers seeking new ways to reach physician audiences have been borrowing ideas from the world of video games in growing numbers over the last few months.
Click here to learn about the Agency Issue.
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- How Watson for Oncology is advancing cancer care
- Creative partners should push pharma clients to tell better stories