E-marketing

Search drives online healthcare traffic

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Search engines continue to be a primary way for US consumers to arrive at healthcare Websites, according to online intelligence firm Hitwise.

Merck's ePromotion tops with primary care docs

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Doctors rate Merck's ePromotion efforts as tops in the industry, according to pharma marketing data firm Verispan.

Web Watch

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When you search for information on the Internet, do you bookmark the sites that deliver the results you are seeking?

HLTH Corp. to merge with WebMD

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HLTH Corporation announced plans to merge with its WebMD Health subsidiary in a move that could make the combined company an attractive takeover target for larger Internet companies such as Google.

Google's health offering to store medical records

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Google unveiled its new online health service at a meeting of the Healthcare Management and Information Systems Society (HIMSS) in February.

Web Watch

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Remember the information superhighway?

Chantix tops pharma product portals

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Websites for Pfizer's smoking cessation drug Chantix, erectile dysfunction drugs Cialis, marketed by Eli Lilly, and Pfizer's Viagra were the top three online branded pharma product portals driving offline consumer prescription requests, a new study shows.

Case: industry should be embracing digital media

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Steve Case, chairman and CEO of Revolution Health and co-founder of AOL, lamented pharma's hesitation to embrace interactive and inject a greater share of promotional budget into online initiatives.

Web Watch

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In real estate, it's "location, location, location."

Web Watch

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It looks like 2008 is shaping up to be a difficult year for the industry.

Consumers tend to turn to web for wellness info

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US consumers are turning to the Internet, even more so than their doctors, to research health information, according to a report from digital marketing company iCrossing.

Google, Merck tout benefits of online

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Pharma marketers can leverage their brand messages by taking promotional efforts online where users are increasingly searching for healthcare information.

Web Watch

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As another new year rolls around, it's time to pull out the crystal ball and forecast how the Internet will evolve in 2008.

Revolution Health adds to its online health network

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Revolution Health has acquired the online properties HealthTalk and SparkPeople in an attempt to challenge WebMD as the web's No. 1 health destination.

ePharma Summit discusses the future

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The future of e-marketing will be in focus from Jan. 28- Jan. 30 when the some of the top names in e-marketing gather at Philadelphia's Ritz Carlton Hotel for the Institute for International Research's seventh annual ePharma Summit.

Web Watch

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The Internet has become a primary source of information for people living with disabilities and chronic diseases.

Google's health initiative expected to launch in '08

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Google is expected to launch its eagerly awaited health initiative sometime in early 2008, according to the company's head of search, Marissa Mayer.

WebMD, Yahoo! sign exclusive deal

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Online juggernauts in the consumer space, Yahoo! and WebMD announced they have inked an exclusive multi-year search and advertising distribution agreement. Financial terms of the deal were not disclosed.

Web Watch

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Consumer-driven healthcare (CDHC) is a term that is relatively new and still being defined.

Hearst Magazines takes on wellness with RealAge

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San Diego-based health and wellness Web site RealAge.com has been acquired by Hearst Magazines, a division of Hearst Corporation. Financial terms of the deal were not disclosed.

Filmmakers try their hand at FluFlix

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Novartis Vaccines and Diagnostics' contest soliciting user-generated content (UGC) from Web-savvy filmmakers continued to gain momentum during the month of October.

Web Watch

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Internet advertising revenues reached a new high of $4.9 million in the first quarter of 2007.

Novartis contest seeks user-generated content

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Marketers from Novartis Vaccines and Diagnostics have jumped into the user-generated content arena with a contest that invites Web-savvy filmmakers to submit their work and compete for a cash prize.

More women go online for health info

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Women are more likely than men to search the Web for health information, according to a survey conducted by researchers from Smithfield, RI's Bryant University.

Web Watch

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If your Rx Web site doesnt have a designated area for physicians, you may want to consider this in your 2008 budget.

Pfizer.com receives first makeover in three years

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Pfizer has launched a refreshed consumer Web site featuring a cleaner design and new features.

Consumers trust Web for drug info

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Seventy-five percent of consumers consider the Internet their most trusted source for researching drug information, a new survey shows.

Patients prefer promo in online video, visual form

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Patients preferred online video over podcasts in a recent survey of AstraZeneca’s “Living with Heartburn” promotional efforts featured on About.com.

MBC veteran leaves Digitas Health

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Linda Holliday, co-founder and longtime president of the company now known as Digitas Health, has left the agency.

Web Watch

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The job of the media department isn’t getting any easier.

Web Watch

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Doctors are people, too. So much so that they’re flocking to a Web “chat room” just for them. Perhaps “chat room” is a misnomer.

Search behavior varies based on stage of illness

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Consumers’ online health search behavior differs significantly based on their stage of illness and the condition they are seeking information on, a new study from Yahoo! found.

Microsoft to buy aQuantive for $6B

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Microsoft agreed to buy digital marketing firm aQuantive in a deal valued at $6 billion.

Web Watch

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The digital revolution has touched all of us in one way or another. Baby boomers might remember the eight track tape player that you could slide in and out of your car. Years later the Sony Walkman was a giant step forward for music lovers on the go. Now we have the three ounce iPod and we can listen to what we want, when we want and where we want.

FDA unveils revamped consumer site

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The FDA has officially launched its new consumer-facing Web site and introduced a monthly e-newsletter as part of a new initiative to improve online communications.

EverydayHealth teams up with PsychCentral.com

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Consumer health portal EverydayHealth.com reached a content syndication deal with mental health Web site PsychCentral.com.

Novo diabetes site adds new tools to self-manage

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Novo Nordisk has unveiled a revamped diabetes care Web site to communicate with patients seeking help in the self-management of the disease.

FDA warns of buying Accutane online

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The FDA launched a Web site warning of the dangers of purchasing Roche’s acne drug Accutane (isotretinoin) or any of its generic equivalents over the Internet.

Web Watch

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The “Long Tail of the Internet” is a term used to describe the revenue potential the Internet provides for the millions of small businesses and entrepreneurs that find ways to make money from the Web in less obvious ways than Yahoo! or Google.

Web Watch

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Video over the Internet didn’t happen overnight.

Consumers share health info via e-mail: survey

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E-mail is the most popular form of social media among consumers sharing health info, data from a recent survey show.

Marketers disregard online behaviors

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Pharmaceutical marketers leave their own online behaviors at the office door when it comes to marketing their brands, a new survey found.

Summit addresses need for innovation

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Pharmaceutical e-marketing experts called for more innovation in online efforts as the Web enters its second and third incarnations.

Web Watch

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The ePharma Summit meeting in Philadelphia at the end of January confirmed just how hot the online health market is right now.

Merck takes e-focused approach to marketing

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Merck is embracing its approach to scale back DTC television advertising for new drugs in favor of a more targeted, e-focused approach.

New iVillage site offers ‘Dr. Mom' tools

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NBC Universal’s iVillage Properties has launched a new consumer online health destination targeting women and their families.

Web Watch

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The online health space is hotter than high school love right now. The people at WebMD must be looking over their shoulder.

Web Watch

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Happy New Year! 2007 is already shaping up to be a year of accelerated change in the healthcare industry. This may be the first year on record where there will be fewer pharmaceutical sales reps than the previous year.

Gaming takes physician marketing to a new level

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Medical marketers seeking new ways to reach physician audiences have been borrowing ideas from the world of video games in growing numbers over the last few months.

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