US consumers are turning to the Internet, even more so than their doctors, to research health information, according to a report from digital marketing company iCrossing.

Pharma marketers can leverage their brand messages by taking promotional efforts online where users are increasingly searching for healthcare information.

As another new year rolls around, it's time to pull out the crystal ball and forecast how the Internet will evolve in 2008.

Revolution Health has acquired the online properties HealthTalk and SparkPeople in an attempt to challenge WebMD as the web's No. 1 health destination.

The future of e-marketing will be in focus from Jan. 28- Jan. 30 when the some of the top names in e-marketing gather at Philadelphia's Ritz Carlton Hotel for the Institute for International Research's seventh annual ePharma Summit.

The Internet has become a primary source of information for people living with disabilities and chronic diseases.

Google is expected to launch its eagerly awaited health initiative sometime in early 2008, according to the company's head of search, Marissa Mayer.

Online juggernauts in the consumer space, Yahoo! and WebMD announced they have inked an exclusive multi-year search and advertising distribution agreement. Financial terms of the deal were not disclosed.

Consumer-driven healthcare (CDHC) is a term that is relatively new and still being defined.

San Diego-based health and wellness Web site RealAge.com has been acquired by Hearst Magazines, a division of Hearst Corporation. Financial terms of the deal were not disclosed.