Medical Marketing and Media

E-marketing Articles

Filmmakers try their hand at FluFlix

Stephen McGuire November 01, 2007

Novartis Vaccines and Diagnostics' contest soliciting user-generated content (UGC) from Web-savvy filmmakers continued to gain momentum during the month of October.

Web Watch

Dan McKillen October 01, 2007

Internet advertising revenues reached a new high of $4.9 million in the first quarter of 2007.

Novartis contest seeks user-generated content

Stephen McGuire October 01, 2007

Marketers from Novartis Vaccines and Diagnostics have jumped into the user-generated content arena with a contest that invites Web-savvy filmmakers to submit their work and compete for a cash prize.

More women go online for health info

Stephen McGuire October 01, 2007

Women are more likely than men to search the Web for health information, according to a survey conducted by researchers from Smithfield, RI's Bryant University.

Web Watch

Dan McKillen September 01, 2007

If your Rx Web site doesnt have a designated area for physicians, you may want to consider this in your 2008 budget.

Pfizer.com receives first makeover in three years

Stephen McGuire September 01, 2007

Pfizer has launched a refreshed consumer Web site featuring a cleaner design and new features.

Consumers trust Web for drug info

Stephen McGuire September 01, 2007

Seventy-five percent of consumers consider the Internet their most trusted source for researching drug information, a new survey shows.

Patients prefer promo in online video, visual form

Stephen McGuire August 01, 2007

Patients preferred online video over podcasts in a recent survey of AstraZeneca’s “Living with Heartburn” promotional efforts featured on About.com.

MBC veteran leaves Digitas Health

Stephen McGuire August 01, 2007

Linda Holliday, co-founder and longtime president of the company now known as Digitas Health, has left the agency.

Web Watch

Dan McKillen August 01, 2007

The job of the media department isn’t getting any easier.

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Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.