EC cracks down on fraudulent drugs

Share this article:

The European Commission is hoping a new verified pharmacy logo will keep Internet users away from unapproved drugs and distributors.

PMLive reports that the new logo—which works like Twitter's authenticated account indicator—will start popping up over the summer. The expectation is that shoppers will click on the logo, and if it is an authentic logo and site, the click will lead them to a national database of approved online and brick-and-mortar retailers.

The logo includes the pharmacy green cross found across Europe as well as the local nation's flag.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.