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E-Detailing

E-details soar as pharmas slash sales forces

Kevin McCaffrey May 02, 2013

Pharmas spent 40% more on non-personal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows.

Global healthcare pros prefer live reps, survey finds

Matthew Arnold April 15, 2011

For all the talk of e-detailing and digitizing the sales force, a plurality of international healthcare professionals would rather get info about new treatments from flesh-and-blood reps than through any other channel, a survey found.

iRep lets docs sign an iPad for samples

Ben Comer January 19, 2011

Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February.

Contract sales firm PDI buys digital shop Group DCA

Matthew Arnold November 04, 2010

Contract sales giant PDI acquired digital agency Group DCA, seeking to bolster its non-personal promotion capabilities.

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.