E-Detailing

The year's most popular stories

The year's most popular stories

Our year-end list captures the 10 that sparked heaviest interest.

E-details soar as pharmas slash sales forces

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Pharmas spent 40% more on non-personal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows.

Global healthcare pros prefer live reps, survey finds

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For all the talk of e-detailing and digitizing the sales force, a plurality of international healthcare professionals would rather get info about new treatments from flesh-and-blood reps than through any other channel, a survey found.

iRep lets docs sign an iPad for samples

iRep lets docs sign an iPad for samples

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Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February.

Contract sales firm PDI buys digital shop Group DCA

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Contract sales giant PDI acquired digital agency Group DCA, seeking to bolster its non-personal promotion capabilities.

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