Editorial Advisory Board Members


Jack Barrette

Founder and CEO,
WEGO Health

Christine Coyne

VP, Specialty Pharmacuticals,
BTG

Deborah Dick-Rath

President,
Epic Proportions

Fabio Gratton

Co-founder and Innovation Catalyst 
Sonic Health

Shwen Gwee

VP/group director of social strategy,
Digital Health

John Kamp

Executive Director,
Coalition for Healthcare Communication

Camille Lee

SVP, Diabetes Marketing,
Novo Nordisk

Mike Luby

Founder, President and CEO,
BioPharma Alliance

Cynthia North

Customer Marketing Director,
Bayer HealthCare Pharmaceuticals

Jennifer Rinaldo

Senior Product Director,
Forest Laboratories


Joe Shields

Leader, Digital Marketing,
AstraZeneca

Sheila Thorne

President/CEO, Multicultural
Healthcare Marketing Group


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.

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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.