Editorial Advisory Board Members


Jack Barrette

Founder and CEO,
WEGO Health

Christine Coyne

VP, Specialty Pharmacuticals,
BTG

Deborah Dick-Rath

President,
Epic Proportions

Fabio Gratton

Co-founder and Innovation Catalyst 
Sonic Health

Shwen Gwee

VP/group director of social strategy,
Digital Health

John Kamp

Executive Director,
Coalition for Healthcare Communication

Camille Lee

SVP, Diabetes Marketing,
Novo Nordisk

Mike Luby

Founder, President and CEO,
BioPharma Alliance

Cynthia North

Customer Marketing Director,
Bayer HealthCare Pharmaceuticals

Jennifer Rinaldo

Senior Product Director,
Forest Laboratories


Joe Shields

Leader, Digital Marketing,
AstraZeneca

Sheila Thorne

President/CEO, Multicultural
Healthcare Marketing Group


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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.