Editorial Advisory Board Members


Jack Barrette

Founder and CEO,
WEGO Health

Christine Coyne

VP, Specialty Pharmacuticals,
BTG

Deborah Dick-Rath

President,
Epic Proportions

Fabio Gratton

Co-founder and Innovation Catalyst 
Sonic Health

Shwen Gwee

VP/group director of social strategy,
Digital Health

John Kamp

Executive Director,
Coalition for Healthcare Communication

Camille Lee

SVP, Diabetes Marketing,
Novo Nordisk

Mike Luby

Founder, President and CEO,
BioPharma Alliance

Cynthia North

Customer Marketing Director,
Bayer HealthCare Pharmaceuticals

Jennifer Rinaldo

Senior Product Director,
Forest Laboratories


Joe Shields

Leader, Digital Marketing,
AstraZeneca

Sheila Thorne

President/CEO, Multicultural
Healthcare Marketing Group

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Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.