A body of evidence suggests that gamification might change the world

Each year we are asked by many people how we arrive at our choices for the MM&M All-Stars. Here 's how we make those decisions.

We are planning to host at least three more virtual events in 2012

Is pharma catching up with technology or are companies still marketing like it's 1999?

The objective of the MM&M Awards program is to recognize and champion both creativity and effectiveness in healthcare marketing and communications. And what really sets these awards apart is the level of independence and authority with which every submission is judged.

While trawling through the MM&M archives ahead of our this, our 45th birthday, I found hundreds of gems—each story helping to chronicle the magnitude, direction and pace of the various changes our industry has undergone over the past four and a half decades.

As everybody always tells me, good talent is always in demand - especially now, and especially in this industry.

Just as we are going to press with this August print issue, the FDA has issued a set of draft guidelines for mobile medical apps.

The days are long, there's a whiff of barbecue in the air, A/C units have returned to their windows, the Mets are almost out of contention...and MM&M has been very, very busy. It must be July.

There's a lot of talk about innovation in pharma these days, or, at least, there's a lot of talk about the need for pharma to innovate.