Editor's Desk Articles

When no news is bad news

May 01, 2012

Like it or not, you have an obligation to communicate with your stakeholders
 

Hope-infested waters

April 01, 2012

Pharma has made advances in solving health problems and that's where the future lies
 

Desperate measures

March 01, 2012

Researchers are sensing a waning influence within their companies
 

Change you can believe in

February 01, 2012

A body of evidence suggests that gamification might change the world
 

How we make the stars align

January 01, 2012

Each year we are asked by many people how we arrive at our choices for the MM&M All-Stars. Here 's how we make those decisions.
 

2012, our giant-leap year

December 01, 2011

We are planning to host at least three more virtual events in 2012
 

Life in the slow lane

November 01, 2011

Is pharma catching up with technology or are companies still marketing like it's 1999?
 

Message from the editor

October 12, 2011

The objective of the MM&M Awards program is to recognize and champion both creativity and effectiveness in healthcare marketing and communications. And what really sets these awards apart is the level of independence and authority with which every submission is judged.
 

We've been here all along

October 01, 2011

While trawling through the MM&M archives ahead of our this, our 45th birthday, I found hundreds of gems—each story helping to chronicle the magnitude, direction and pace of the various changes our industry has undergone over the past four and a half decades.
 

Top leaders need top talent

August 15, 2011

As everybody always tells me, good talent is always in demand - especially now, and especially in this industry.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony