Editor's Desk Articles

Apps without borders

July 15, 2011

Just as we are going to press with this August print issue, the FDA has issued a set of draft guidelines for mobile medical apps.
 

10 strategies for evolution

June 15, 2011

The days are long, there's a whiff of barbecue in the air, A/C units have returned to their windows, the Mets are almost out of contention...and MM&M has been very, very busy. It must be July.
 

The age of innovation

May 13, 2011

There's a lot of talk about innovation in pharma these days, or, at least, there's a lot of talk about the need for pharma to innovate.
 

The incredible thinking industry

April 15, 2011

In Jack Arnold's 1957 cult sci-fi classic The Incredible Shrinking Man, businessman Robert Scott Carey is condemned to a life of shrinkage, for which there is no medicinal remedy.
 

DTC is dead/long life DTC

March 15, 2011

I'm a gonna tell you how it's gonna be..." screamed rock musician Jack White outside his music trailer, at the start of an "impromptu" one-man show at last month's all-conquering SXSW festival in Austin, TX.
 

Shiny toys and happy people

February 15, 2011

If you're an advertising agency and I'm on your home page, 100% of the time I'm there to do something other than watch a Flash intro.
 

Apps and apparitions

January 14, 2011

This month's cover story hails mobile apps as the future of patient education and disease management, which is a somewhat courageous statement.
 

Power and responsibility

December 15, 2010

Did you know that in India more human legs are lost each year to diabetes--around 40,000--than are lost to landmines across the entire world? Neither did I.
 

The patently obvious

November 15, 2010

This time last year, the majority of us were glad to see the back of 2009. The industry welcomed 2010 with an uncertain mix of trepidation, relief, hope and bracing for the worst.
 

Thinking outside the bag

October 15, 2010

The chilly morning commutes into the office, and the dark journeys home, are evidence enough that fall has set in. But it's not only the seasons and the leaves that are changing. There are plenty of shifts taking place in pharma, too.
 
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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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