Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Editor's Desk Articles

We've been here all along

October 01, 2011

While trawling through the MM&M archives ahead of our this, our 45th birthday, I found hundreds of gems—each story helping to chronicle the magnitude, direction and pace of the various changes our industry has undergone over the past four and a half decades.
 

Top leaders need top talent

August 15, 2011

As everybody always tells me, good talent is always in demand - especially now, and especially in this industry.
 

Apps without borders

July 15, 2011

Just as we are going to press with this August print issue, the FDA has issued a set of draft guidelines for mobile medical apps.
 

10 strategies for evolution

June 15, 2011

The days are long, there's a whiff of barbecue in the air, A/C units have returned to their windows, the Mets are almost out of contention...and MM&M has been very, very busy. It must be July.
 

The age of innovation

May 13, 2011

There's a lot of talk about innovation in pharma these days, or, at least, there's a lot of talk about the need for pharma to innovate.
 

The incredible thinking industry

April 15, 2011

In Jack Arnold's 1957 cult sci-fi classic The Incredible Shrinking Man, businessman Robert Scott Carey is condemned to a life of shrinkage, for which there is no medicinal remedy.
 

DTC is dead/long life DTC

March 15, 2011

I'm a gonna tell you how it's gonna be..." screamed rock musician Jack White outside his music trailer, at the start of an "impromptu" one-man show at last month's all-conquering SXSW festival in Austin, TX.
 

Shiny toys and happy people

February 15, 2011

If you're an advertising agency and I'm on your home page, 100% of the time I'm there to do something other than watch a Flash intro.
 

Apps and apparitions

January 14, 2011

This month's cover story hails mobile apps as the future of patient education and disease management, which is a somewhat courageous statement.
 

Power and responsibility

December 15, 2010

Did you know that in India more human legs are lost each year to diabetes--around 40,000--than are lost to landmines across the entire world? Neither did I.
 
« Previous
Next »
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
Popular Topics
Acquisition Adherence Advertising App Approval Clinical Trial Consumer COPD Corporate Reputation Diabetes DTC Earnings FDA Generic Generic Drugs Health Affairs iPad Marketing & Communications Merck Mobile Obesity Patent Cliff Patients Regulatory Wellness