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 Education & Awareness

BI, Lilly go simple in new SGLT med-ed effort

May 07, 2013

Boehringer Ingelheim and Eli Lilly rolled out a pre-launch SGLT campaign that breaks ranks with branding for J&J's SGLT2 inhibitor Invokana.
 

Consumers Must Make Own Choices as Health Guidelines Change

Nancy Hicks April 19, 2013

Welcome to the ambivalent world of healthcare, where confusion reigns as shifts in science and guidelines seemingly raise more questions than they answer.
 

Providers lack proper resources for health education: study

February 05, 2013

Lack of access to patient-education materials in appropriate languages remains providers' biggest obstacle to serving culturally diverse patient populations, researchers found.
 

Use social networks to fight childhood obesity, says AHA

December 10, 2012

The American Heart Association is trying to get us thinking about using social networks—in both the old-school, interpersonal connections sense as well as the newer electronic one—to tackle childhood obesity.
 

DePuy coaches joint pain sufferers not to delay surgery

December 05, 2012

A new campaign from J&J's DePuy Orthopedics, aimed at raising awareness of joint replacement, features Baby Boomers' letters to their younger selves.
 

Sanofi snags Elizabeth Perkins for Lantus campaign

November 15, 2012

Sanofi has recruited actress Elizabeth Perkins, who has type 1 diabetes, to serve as the face of its Diabetes Co-Stars awareness campaign.
 

Big Pharma pilots single-page drug info sheet

August 14, 2012

Three drugmakers teamed up with Catalina Health to design prescription-information sheets patients will actually read and understand.
 

Genzyme-backed program to chronicle lives of patients with MS

August 02, 2012

Five patients will document their challenges and triumphs online in this project developed by the National MS Society and Sanofi's Genzyme unit.
 

In health education, providers prefer paper: study

July 30, 2012

Many health education materials delivered by HCPs end up being viewed as print-outs, one study suggests.
 

Video education effort aims at patients, doctors

July 27, 2012

A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say.
 

Company news: Pfizer; Celebrity-awareness-palooza

June 25, 2012

A series of emails published by the New York Times Monday is bringing renewed attention to the Cox-2 inhibitor category.
 

Coach vs. cancer in BMS-backed awareness effort

May 15, 2012

Former Steelers coach Bill Cowher is fronting a Bristol-Myers Squibb-backed Melanoma Exposed awareness campaign.
 

Pre-op videos may ease recovery for cancer patients: study

May 03, 2012

What-to-expect videos were associated with lower rates of pain and increased surgery satisfaction, according to a study that focused on cancer patients.
 

2Million2Many campaign flags bone fracture, osteoporosis link

April 26, 2012

The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, a national education campaign designed to raise awareness of the connection between osteoporosis and broken bones.
 

With online doctor quiz, edugaming dons lab coat

April 03, 2012

Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.
 

Genentech education campaign urges flu sufferers to mind their manners

January 18, 2012

Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.
 

Healthline lands Drugs.com ad sales deal

January 05, 2012

Healthline Networks has secured a deal with Drugs.com giving it exclusive rights to sell consumer ads on the site, which boasts 8.8 million unique visitors per month.
 

Idol star caps Janssen's UGC IBD awareness contest

December 07, 2011

Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).
 

Sanofi education campaign aims to combat kid vax fears

November 23, 2011

Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.
 

No 'pent-up demand' for cancer med Jakafi, Incyte says

November 22, 2011

The launch of new cancer pill Jakafi will require extensive education, said Incyte Pharmaceuticals, owing partly to low awareness levels among doctors.
 

Jim Belushi sings the RCG blues for Savient

November 09, 2011

Krystexxa maker Savient has recruited Jim Belushi for an awareness-raising campaign dubbed "Check Out Your Gout."
 

Despite HPV vax ad bonanza, low awareness and slacker docs dog uptake

October 21, 2011

A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine, and among the main reasons are poor awareness and the failure of doctors to recommend vaccination, a study shows.
 

McCann makes play for public education space with new shop

October 20, 2011

McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.
 

Friends and family top health influencers, says survey

October 12, 2011

Underscoring the importance of social media in public health, patients say friends and family are as responsible for their health as are medical professionals, according to Edelman's 2011 Health Barometer study.
 

Merck signs sports talker Golic for low blood sugar awareness effort

September 21, 2011

Defensive tackle-turned-sports radio talker Mike Golic has signed on to Merck and the American College of Endocrinology's Blood Sugar Basics program, which emphasizes the import of blood sugar control for people with type 2 diabetes.
 

Novo Nordisk adds e-books to patient support program

September 14, 2011

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.
 

WebMD tackles childhood obesity with new websites

August 17, 2011

WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.
 

Kardashian to be America's Next Top Psoriasis Celebrity Spokeswoman?

July 26, 2011

Kim Kardashian revealed she has psoriasis on Sunday, when her diagnosis with the disease featured in an episode of her show, "Keeping Up With The Kardashians."
 

Network TV show in the works for Everyday Health

July 11, 2011

Everyday Health is planting its flag in network television with an ABC show that is being produced by "The Biggest Loser" creator Mark Koops.
 

Takeda hits the race track with gout awareness effort

June 28, 2011

Uloric-maker Takeda and Men's Health Network recruited a pair of racing world rivals to hype a gout awareness campaign, dubbed "Gout Pit Stop."
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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