Education & Awareness

Coach vs. cancer in BMS-backed awareness effort

May 15, 2012

Former Steelers coach Bill Cowher is fronting a Bristol-Myers Squibb-backed Melanoma Exposed awareness campaign.
 

Pre-op videos may ease recovery for cancer patients: study

May 03, 2012

What-to-expect videos were associated with lower rates of pain and increased surgery satisfaction, according to a study that focused on cancer patients.
 

2Million2Many campaign flags bone fracture, osteoporosis link

April 26, 2012

The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, a national education campaign designed to raise awareness of the connection between osteoporosis and broken bones.
 

With online doctor quiz, edugaming dons lab coat

April 03, 2012

Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.
 

Genentech education campaign urges flu sufferers to mind their manners

January 18, 2012

Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.
 

Healthline lands Drugs.com ad sales deal

January 05, 2012

Healthline Networks has secured a deal with Drugs.com giving it exclusive rights to sell consumer ads on the site, which boasts 8.8 million unique visitors per month.
 

Idol star caps Janssen's UGC IBD awareness contest

December 07, 2011

Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).
 

Sanofi education campaign aims to combat kid vax fears

November 23, 2011

Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.
 

No 'pent-up demand' for cancer med Jakafi, Incyte says

November 22, 2011

The launch of new cancer pill Jakafi will require extensive education, said Incyte Pharmaceuticals, owing partly to low awareness levels among doctors.
 

Jim Belushi sings the RCG blues for Savient

November 09, 2011

Krystexxa maker Savient has recruited Jim Belushi for an awareness-raising campaign dubbed "Check Out Your Gout."
 

Despite HPV vax ad bonanza, low awareness and slacker docs dog uptake

October 21, 2011

A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine, and among the main reasons are poor awareness and the failure of doctors to recommend vaccination, a study shows.
 

McCann makes play for public education space with new shop

October 20, 2011

McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.
 

Friends and family top health influencers, says survey

October 12, 2011

Underscoring the importance of social media in public health, patients say friends and family are as responsible for their health as are medical professionals, according to Edelman's 2011 Health Barometer study.
 

Merck signs sports talker Golic for low blood sugar awareness effort

September 21, 2011

Defensive tackle-turned-sports radio talker Mike Golic has signed on to Merck and the American College of Endocrinology's Blood Sugar Basics program, which emphasizes the import of blood sugar control for people with type 2 diabetes.
 

Novo Nordisk adds e-books to patient support program

September 14, 2011

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.
 

WebMD tackles childhood obesity with new websites

August 17, 2011

WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.
 

Kardashian to be America's Next Top Psoriasis Celebrity Spokeswoman?

July 26, 2011

Kim Kardashian revealed she has psoriasis on Sunday, when her diagnosis with the disease featured in an episode of her show, "Keeping Up With The Kardashians."
 

Network TV show in the works for Everyday Health

July 11, 2011

Everyday Health is planting its flag in network television with an ABC show that is being produced by "The Biggest Loser" creator Mark Koops.
 

Takeda hits the race track with gout awareness effort

June 28, 2011

Uloric-maker Takeda and Men's Health Network recruited a pair of racing world rivals to hype a gout awareness campaign, dubbed "Gout Pit Stop."
 

Allman to headline Merck's Tune In to Hep C awareness effort

June 21, 2011

Merck is launching a chronic hepatitis C awareness campaign featuring rocker and hepatitis C sufferer Gregg Allman, whose Allman Brothers Band will headline a benefit concert on World Hepatitis Day on July 27, in New York.
 

Lilly refreshes patient ed portal, launching YouTube channel

June 15, 2011

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.
 

Roche-sponsored blog pushes HPV test in UK

June 07, 2011

Roche, which is launching an HPV test, is sponsoring a blog by a UK healthcare reporter chronicling the process of getting a pap smear.
 

Merck partners with Habitat for Humanity in asthma awareness effort

May 25, 2011

Merck is launching Build Smart, Breathe Easier, an asthma awareness campaign starring celebrity carpenter Carter Oosterhouse, who will build four homes with asthma-healthy features.
 

Novartis and Amazing Race host ride tandem for MS awareness

May 25, 2011

Amazing Race host Phil Keoghan will lead a Novartis-sponsored team of women pro cyclists on a 10-city bike tour to raise awareness of MS.
 

Pfizer texting campaign plugs vaccinations

April 27, 2011

Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.
 

Dr. Quinn to front Boehringer European AFib awareness effort

March 23, 2011

Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.
 

Sanofi taps NBA players to assist in teen vaccine awareness

February 09, 2011

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).
 

GSK and HGS put the 'us' in lupus, ahead of Benlysta FDA decision

January 27, 2011

GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta in March.
 

In "Wild West" of Facebook sites, snakeoil salesmen abound

November 03, 2010

Social networks are a "Wild West" of medical misinformation, a study has found. More than one in four comments on Facebook diabetes communities is promotional in nature, generally for unapproved products, Harvard and Brigham and Women's Hospital researchers said.
 

Mia Hamm fronts GSK vaccine awareness effort

September 29, 2010

GlaxoSmithKline tapped soccer phenom Mia Hamm for a new vaccine awareness campaign promoting vaccines as an integral part of adult health. Hamm fronted a MedImmune/AstraZeneca flu vaccine awareness campaign last summer.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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