Education & Awareness

Study finds heart health knowledge lacking

The Cleveland Clinic finds that 75% of Americans don't worry about dying of heart disease, even though it's the country's leading killer.

Medicate responsibly, urges maker of Tylenol

Medicate responsibly, urges maker of Tylenol

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J&J's campaign picks up where the FDA left off when it alerted physicians to concerns about prescribing acetaminophen-containing drugs but deferred action relative to OTC products.

Dendreon lowers expectations, touts DTC effort

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The company narrowed its second quarter loss, but said its national TV campaign is driving an uptick in consumer interest.

Medscape looks to fill docs' diabetes-testing gap

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A CME activity was associated with increased testing that could head off neuropathy in patients with type 2 diabetes.

BI, Lilly go simple in new SGLT med-ed effort

BI, Lilly go simple in new SGLT med-ed effort

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Boehringer Ingelheim and Eli Lilly rolled out a pre-launch SGLT campaign that breaks ranks with branding for J&J's SGLT2 inhibitor Invokana.

It's Consumer's Choices as Guidelines Change

It's Consumer's Choices as Guidelines Change

Welcome to the ambivalent world of healthcare, where confusion reigns as shifts in science and guidelines seemingly raise more questions than they answer.

Providers lack proper resources for health education: study

Providers lack proper resources for health education: study

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Lack of access to patient-education materials in appropriate languages remains providers' biggest obstacle to serving culturally diverse patient populations, researchers found.

Use social networks to fight childhood obesity, says AHA

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The American Heart Association is trying to get us thinking about using social networks—in both the old-school, interpersonal connections sense as well as the newer electronic one—to tackle childhood obesity.

DePuy coaches joint pain sufferers not to delay surgery

DePuy coaches joint pain sufferers not to delay surgery

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A new campaign from J&J's DePuy Orthopedics, aimed at raising awareness of joint replacement, features Baby Boomers' letters to their younger selves.

Sanofi snags Elizabeth Perkins for Lantus campaign

Sanofi snags Elizabeth Perkins for Lantus campaign

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Sanofi has recruited actress Elizabeth Perkins, who has type 1 diabetes, to serve as the face of its Diabetes Co-Stars awareness campaign.

Big Pharma pilots single-page drug info sheet

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Three drugmakers teamed up with Catalina Health to design prescription-information sheets patients will actually read and understand.

Genzyme-backed program to chronicle lives of patients with MS

Genzyme-backed program to chronicle lives of patients with MS

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Five patients will document their challenges and triumphs online in this project developed by the National MS Society and Sanofi's Genzyme unit.

In health education, providers prefer paper: study

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Many health education materials delivered by HCPs end up being viewed as print-outs, one study suggests.

Video education effort aims at patients, doctors

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A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say.

Company news: Pfizer; Celebrity-awareness-palooza

A series of emails published by the New York Times Monday is bringing renewed attention to the Cox-2 inhibitor category.

Coach vs. cancer in BMS-backed awareness effort

Coach vs. cancer in BMS-backed awareness effort

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Former Steelers coach Bill Cowher is fronting a Bristol-Myers Squibb-backed Melanoma Exposed awareness campaign.

Pre-op videos may ease recovery for cancer patients: study

Pre-op videos may ease recovery for cancer patients: study

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What-to-expect videos were associated with lower rates of pain and increased surgery satisfaction, according to a study that focused on cancer patients.

2Million2Many campaign flags bone fracture, osteoporosis link

2Million2Many campaign flags bone fracture, osteoporosis link

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The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, a national education campaign designed to raise awareness of the connection between osteoporosis and broken bones.

With online doctor quiz, edugaming dons lab coat

With online doctor quiz, edugaming dons lab coat

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Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.

Genentech education campaign urges flu sufferers to mind their manners

Genentech education campaign urges flu sufferers to mind their manners

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Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.

Healthline lands Drugs.com ad sales deal

Healthline lands Drugs.com ad sales deal

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Healthline Networks has secured a deal with Drugs.com giving it exclusive rights to sell consumer ads on the site, which boasts 8.8 million unique visitors per month.

Idol star caps Janssen's UGC IBD awareness contest

Idol star caps Janssen's UGC IBD awareness contest

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Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).

Sanofi education campaign aims to combat kid vax fears

Sanofi education campaign aims to combat kid vax fears

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Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.

No 'pent-up demand' for cancer med Jakafi, Incyte says

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The launch of new cancer pill Jakafi will require extensive education, said Incyte Pharmaceuticals, owing partly to low awareness levels among doctors.

Jim Belushi sings the RCG blues for Savient

Jim Belushi sings the RCG blues for Savient

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Krystexxa maker Savient has recruited Jim Belushi for an awareness-raising campaign dubbed "Check Out Your Gout."

Despite HPV vax ad bonanza, low awareness and slacker docs dog uptake

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A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine, and among the main reasons are poor awareness and the failure of doctors to recommend vaccination, a study shows.

McCann makes play for public education space with new shop

McCann makes play for public education space with new shop

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McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.

Friends and family top health influencers, says survey

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Underscoring the importance of social media in public health, patients say friends and family are as responsible for their health as are medical professionals, according to Edelman's 2011 Health Barometer study.

Merck signs sports talker Golic for low blood sugar awareness effort

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Defensive tackle-turned-sports radio talker Mike Golic has signed on to Merck and the American College of Endocrinology's Blood Sugar Basics program, which emphasizes the import of blood sugar control for people with type 2 diabetes.

Novo Nordisk adds e-books to patient support program

Novo Nordisk adds e-books to patient support program

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Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.