Education & Awareness

Genentech education campaign urges flu sufferers to mind their manners

Matthew Arnold January 18, 2012

Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.

Healthline lands Drugs.com ad sales deal

Matthew Arnold January 05, 2012

Healthline Networks has secured a deal with Drugs.com giving it exclusive rights to sell consumer ads on the site, which boasts 8.8 million unique visitors per month.

Idol star caps Janssen's UGC IBD awareness contest

Matthew Arnold December 07, 2011

Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).

Sanofi education campaign aims to combat kid vax fears

Matthew Arnold November 23, 2011

Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.

No 'pent-up demand' for cancer med Jakafi, Incyte says

Marc Iskowitz November 22, 2011

The launch of new cancer pill Jakafi will require extensive education, said Incyte Pharmaceuticals, owing partly to low awareness levels among doctors.

Jim Belushi sings the RCG blues for Savient

Matthew Arnold November 09, 2011

Krystexxa maker Savient has recruited Jim Belushi for an awareness-raising campaign dubbed "Check Out Your Gout."

Despite HPV vax ad bonanza, low awareness and slacker docs dog uptake

Matthew Arnold October 21, 2011

A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine, and among the main reasons are poor awareness and the failure of doctors to recommend vaccination, a study shows.

McCann makes play for public education space with new shop

Matthew Arnold October 20, 2011

McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.

Friends and family top health influencers, says survey

Matthew Arnold October 12, 2011

Underscoring the importance of social media in public health, patients say friends and family are as responsible for their health as are medical professionals, according to Edelman's 2011 Health Barometer study.

Merck signs sports talker Golic for low blood sugar awareness effort

Matthew Arnold September 21, 2011

Defensive tackle-turned-sports radio talker Mike Golic has signed on to Merck and the American College of Endocrinology's Blood Sugar Basics program, which emphasizes the import of blood sugar control for people with type 2 diabetes.

Novo Nordisk adds e-books to patient support program

Matthew Arnold September 14, 2011

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

WebMD tackles childhood obesity with new websites

Matthew Arnold August 17, 2011

WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.

Kardashian to be America's Next Top Psoriasis Celebrity Spokeswoman?

Matthew Arnold July 26, 2011

Kim Kardashian revealed she has psoriasis on Sunday, when her diagnosis with the disease featured in an episode of her show, "Keeping Up With The Kardashians."

Network TV show in the works for Everyday Health

Matthew Arnold July 11, 2011

Everyday Health is planting its flag in network television with an ABC show that is being produced by "The Biggest Loser" creator Mark Koops.

Takeda hits the race track with gout awareness effort

Matthew Arnold June 28, 2011

Uloric-maker Takeda and Men's Health Network recruited a pair of racing world rivals to hype a gout awareness campaign, dubbed "Gout Pit Stop."

Allman to headline Merck's Tune In to Hep C awareness effort

Matthew Arnold June 21, 2011

Merck is launching a chronic hepatitis C awareness campaign featuring rocker and hepatitis C sufferer Gregg Allman, whose Allman Brothers Band will headline a benefit concert on World Hepatitis Day on July 27, in New York.

Lilly refreshes patient ed portal, launching YouTube channel

Matthew Arnold June 15, 2011

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.

Roche-sponsored blog pushes HPV test in UK

Matthew Arnold June 07, 2011

Roche, which is launching an HPV test, is sponsoring a blog by a UK healthcare reporter chronicling the process of getting a pap smear.

Merck partners with Habitat for Humanity in asthma awareness effort

Matthew Arnold May 25, 2011

Merck is launching Build Smart, Breathe Easier, an asthma awareness campaign starring celebrity carpenter Carter Oosterhouse, who will build four homes with asthma-healthy features.

Novartis and Amazing Race host ride tandem for MS awareness

Matthew Arnold May 25, 2011

Amazing Race host Phil Keoghan will lead a Novartis-sponsored team of women pro cyclists on a 10-city bike tour to raise awareness of MS.

Pfizer texting campaign plugs vaccinations

Matthew Arnold April 27, 2011

Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.

Dr. Quinn to front Boehringer European AFib awareness effort

Matthew Arnold March 23, 2011

Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.

Sanofi taps NBA players to assist in teen vaccine awareness

Ben Comer February 09, 2011

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).

GSK and HGS put the 'us' in lupus, ahead of Benlysta FDA decision

Ben Comer January 27, 2011

GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta in March.

In "Wild West" of Facebook sites, snakeoil salesmen abound

Matthew Arnold November 03, 2010

Social networks are a "Wild West" of medical misinformation, a study has found. More than one in four comments on Facebook diabetes communities is promotional in nature, generally for unapproved products, Harvard and Brigham and Women's Hospital researchers said.

Mia Hamm fronts GSK vaccine awareness effort

Ben Comer September 29, 2010

GlaxoSmithKline tapped soccer phenom Mia Hamm for a new vaccine awareness campaign promoting vaccines as an integral part of adult health. Hamm fronted a MedImmune/AstraZeneca flu vaccine awareness campaign last summer.

Soap siren talks atrial fibrilation for Boehringer Ingelheim awareness effort

Matthew Arnold September 23, 2010

Soap star Susan Lucci is fronting an awareness campaign by Boehringer Ingelheim promoting awareness of atrial fibrillation.

Ad-ucation? Sorvinos plug Lantus in Sanofi web effort

Matthew Arnold September 21, 2010

Sanofi Aventis launched a Lantus-branded "diabetes awareness campaign" featuring Paul and Mira Sorvino.

Takeda, Arthritis Foundation launch gout awareness effort

Matthew Arnold September 15, 2010

Takeda Pharmaceuticals North America and the Arthritis Foundation launched a gout awareness campaign featuring TV and radio PSAs airing nationally, along with a website, www.goutliving.org.

Covidien launches opioid patient safety alliance

Ben Comer September 08, 2010

Covidien launched a patient safety organization - the Collaborating & Acting Responsibly to Ensure Safety (CARES) Alliance - today, featuring tools and resources for patients, physicians and pharmacists.