Effective targeting to healthcare professional audiences

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Two presenters will be exploring effective targeting to healthcare professional audiences from two different perspectives. Scott Weintraub will discuss the value in segmenting the physician audience by geography, and R.J. Lewis will explain how informed targeting to authenticated prescribers can be done effectively online.

Featured Speakers:
R.J. Lewis, President and CEO, eHealthcare Solutions (EHS)
Scott Weintraub, Chief Marketing Officer, Principal, Healthcare Regional Marketing (HRM)

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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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