EHR

EHRs blur line between marketing and assistance: researchers

EHRs blur line between marketing and assistance: researchers

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A trio of doctors make a case for putting limits on digital promotions, including those in EHRs and through social networks.

PDR expands its services beyond the book

PDR expands its services beyond the book

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Physicians Desk Reference is on a mission to expand its image beyond just being that heavy book doctors consult for information

CMS lax in EHR-enabled fraud, OIG says

CMS lax in EHR-enabled fraud, OIG says

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CMS could provide more guidance for how to crack down on healthcare fraud, the OIG asserts in a report.

E-prescribing systems not so pharma friendly

E-prescribing systems not so pharma friendly

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A study points out barriers to e-prescribing pharma products and shows how doctors rate various EHRs.

Pharma eyes EHR for engaging with docs

Pharma eyes EHR for engaging with docs

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EHRs could be a vehicle for pharma to find its way into the physician's workflow. First, industry needs to learn how to leverage them appropriately.

NY'ers to get first taste of Big Data, as creation of state's patient portal gets under way

NY'ers to get first taste of Big Data, as creation of state's patient portal gets under way

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The state's first patient portal has officially entered development, and the e-health firm leading the effort said that a former WebMD executive joined its board.

Epocrates scooped up for $293M

Epocrates scooped up for $293M

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The company is being purchased by medical cloud networker Athenahealth.

MPR gets new look, adds e-prescriptions

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Monthly Prescribing Reference's first revamp in three years includes new features which have already attracted new users. VP of product development Tammy Chernin told MM&M these changes are just the beginning.

Pri-Med in deal to buy EHR firm

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The med-ed company is buying Amazing Charts, a tie-up the firms say will enable them to deliver customized education to physicians and then assess the patient-level impact.

Company news: GlaxoSmithKline, DIA and PDR Network

The DIA and the Healthcare Businesswomen's Association formalized a multi-year partnership, and GSK began shipping vaccine for the 2012-2013 flu season

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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