EHR

Marketers Must Help Decode the EHR for Pharma

Marketers Must Help Decode the EHR for Pharma

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Many healthcare marketers still struggle to convey the importance of the digital medium in what is now undoubtedly a mostly digital world.

Providers, devicemakers lag in IT defense

Providers, devicemakers lag in IT defense

While it's made great strides, the healthcare industry is still behind in some technology and information safeguards.

How IBM's cognitive computing platform might help make healthcare smarter

How IBM's cognitive computing platform might help make healthcare smarter

Soon, IBM says, Watson will be used by one particular pharma company to create a website where, once a drug is prescribed, patients can ask questions in their own words and the website will provide answers in near real-time.

EHRs, Patient Portals, and the "Four P's"

EHRs, Patient Portals, and the "Four P's"

Patient portals are an underutilized resource for a population hungry for health information.

Grey Healthcare Group invests in OptimizeRx

Grey Healthcare Group invests in OptimizeRx

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Ghg's financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.

Firms promising Rx savings deepen ties to EHR platforms

Recent deals show these companies are expanding their EHR networks, and the number of physicians who gain access to copay coupons, vouchers and other forms of assistance.

Practice Fusion partners with AstraZeneca

Physicians will be notified when patient care is not meeting national guidelines for COPD and asthma.

Five things for pharma marketers to know: Friday, April 10

Five things for pharma marketers to know: Friday, April 10

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AstraZeneca diabetes drug may have increased mortality rate; Pfizer accused of knowing about birth defect risks from Zoloft; Eisai to cut 25% of its US workforce

Five things for pharma marketers to know: Thursday, January 15

Five things for pharma marketers to know: Thursday, January 15

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Google teams up with PwC for DOD EHR project bid; FDA approves first weight-loss device since 2007; research says opioid abuse may be on the decline.

Patient survey indicates promise of EHR

Patient survey indicates promise of EHR

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The fifth annual Xerox survey of patients and electronic health records shows patients have high expectations for the digital data.

Point-of-care messaging growth surpasses DTC growth: study

Point-of-care messaging growth surpasses DTC growth: study

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As patients spend more time in waiting rooms where they are primed to learn about their health, POC promotions are becoming a more essential part of the marketing mix, researchers find.

EHRs blur line between marketing and assistance: researchers

EHRs blur line between marketing and assistance: researchers

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A trio of doctors make a case for putting limits on digital promotions, including those in EHRs and through social networks.

PDR expands its services beyond the book

PDR expands its services beyond the book

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Physicians Desk Reference is on a mission to expand its image beyond just being that heavy book doctors consult for information

CMS lax in EHR-enabled fraud, OIG says

CMS lax in EHR-enabled fraud, OIG says

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CMS could provide more guidance for how to crack down on healthcare fraud, the OIG asserts in a report.

E-prescribing systems not so pharma friendly

E-prescribing systems not so pharma friendly

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A study points out barriers to e-prescribing pharma products and shows how doctors rate various EHRs.

Pharma eyes EHR for engaging with docs

Pharma eyes EHR for engaging with docs

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EHRs could be a vehicle for pharma to find its way into the physician's workflow. First, industry needs to learn how to leverage them appropriately.

NY'ers to get first taste of Big Data, as creation of state's patient portal gets under way

NY'ers to get first taste of Big Data, as creation of state's patient portal gets under way

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The state's first patient portal has officially entered development, and the e-health firm leading the effort said that a former WebMD executive joined its board.

Epocrates scooped up for $293M

Epocrates scooped up for $293M

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The company is being purchased by medical cloud networker Athenahealth.

MPR gets new look, adds e-prescriptions

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Monthly Prescribing Reference's first revamp in three years includes new features which have already attracted new users. VP of product development Tammy Chernin told MM&M these changes are just the beginning.

Pri-Med in deal to buy EHR firm

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The med-ed company is buying Amazing Charts, a tie-up the firms say will enable them to deliver customized education to physicians and then assess the patient-level impact.

Company news: GlaxoSmithKline, DIA and PDR Network

The DIA and the Healthcare Businesswomen's Association formalized a multi-year partnership, and GSK began shipping vaccine for the 2012-2013 flu season

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