Elyse Dupre

Most Recent Articles by Elyse Dupre

CVS relies on personalization in its ExtraCare loyalty program

CVS relies on personalization in its ExtraCare loyalty program

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CVS has a pharmacy text program to remind patients to refill their prescriptions and alert them when their medications are ready.

How Truth Initiative grew an online community

How Truth Initiative grew an online community

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The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members

PerfectLens sees ROI with programmatic ad buying

PerfectLens sees ROI with programmatic ad buying

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The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions.

6 personalization practices from Walgreens' Balance Rewards program

6 personalization practices from Walgreens' Balance Rewards program

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How the retail pharmacy chain uses customer data to make its marketing messages relevant.

HealthiNation trades content for email addresses in holiday campaign

HealthiNation trades content for email addresses in holiday campaign

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The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.