Emily Tan

Most Recent Articles by Emily Tan

What Facebook's news feed changes mean for brands and publishers

What Facebook's news feed changes mean for brands and publishers

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Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.

TAG-certified channels have 83% fewer incidences of ad fraud

TAG-certified channels have 83% fewer incidences of ad fraud

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A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.

What happens as marketers shift from algorithms to AI and other 2018 predictions

What happens as marketers shift from algorithms to AI and other 2018 predictions

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Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

Publicis.Sapient's Alan Wexler steps up as digital chief Chip Register retires

Publicis.Sapient's Alan Wexler steps up as digital chief Chip Register retires

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Publicis Groupe has named Alan Wexler as chief executive of Publicis.Sapient as Chip Register has chosen to retire at the end of the year.

Facebook explains advertising policies to its users but industry wants more

Facebook explains advertising policies to its users but industry wants more

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Facebook has formally outlined is advertising policies to its users but the industry feels the internet giant is offloading responsibility instead of stepping up.

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