Emily Tan

Most Recent Articles by Emily Tan

Private-equity funds dominate marcomms M&A

Private-equity funds dominate marcomms M&A

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Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds — double the 11% seen in the last two quarters of 2017.

Michael Roth: business change requires financial incentives and holding people accountable

Michael Roth: business change requires financial incentives and holding people accountable

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Interpublic Group chairman and chief executive told Advertising Week Europe how he managed to turn an "all white, all male" company into one with 54% female leadership.

Global adspend growth to accelerate to 4.7% in 'stellar' 2018

Global adspend growth to accelerate to 4.7% in 'stellar' 2018

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Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).

What Facebook's news feed changes mean for brands and publishers

What Facebook's news feed changes mean for brands and publishers

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Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.

TAG-certified channels have 83% fewer incidences of ad fraud

TAG-certified channels have 83% fewer incidences of ad fraud

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A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.

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