Most Recent Articles by Emily Tan
In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.
A leaked email chain shows that WPP intends to withdraw from Ascential's Eurobest awards in London and is in discussions with the organizer about Cannes Lions.
Some of the world's marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising content.
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.