Emily Tan

Most Recent Articles by Emily Tan

P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal

P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal

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In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.

Analysts agree with WPP that threat from consultancies has been 'overhyped'

Analysts agree with WPP that threat from consultancies has been 'overhyped'

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During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.

WPP pulls out of Eurobest, threatens to leave Cannes

WPP pulls out of Eurobest, threatens to leave Cannes

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A leaked email chain shows that WPP intends to withdraw from Ascential's Eurobest awards in London and is in discussions with the organizer about Cannes Lions.

One-quarter of global marketers report digital ads next to extremist content

One-quarter of global marketers report digital ads next to extremist content

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Some of the world's marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising content.

Is your brand's voice, male, female, human or mineral?

Is your brand's voice, male, female, human or mineral?

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The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.