The future of e-marketing will be in focus from Jan. 28- Jan. 30 when the some of the top names in e-marketing gather at Philadelphia's Ritz Carlton Hotel for the Institute for International Research's seventh annual ePharma Summit.
“2007 proved to be the year that pharmaceutical e-marketing reached the tipping point, where it became a key part of the brand marketing mix, and where budget allocations grew at unprecedented rates,” said Paul Ivans, president of Evolution Road and ePharma Summit chairman. “Now it's time for us to ramp up the scale of our e-marketing efforts to impact topline sales for our brands, and help massive numbers of consumers and physicians make better, more informed healthcare choices at the same time.”
Ivans will be among the featured speakers which include: AOL co-founder/Revolution Health CEO Steve Case; Google's health industry manager Khee Lee; Microsoft's Health Solutions VP Peter Neupert; Wyeth e-marketer Nancy Phelan; Shire e-marketing director Bob Harrell; Novartis head of
interactive marketing Stephen Calabrese; WEGO Health CEO Jack Barrette; aQuantive EVP Brad Aronson; and Sermo CEO Daniel Palestrant, MD. For more information, visit www.epharma