Ethics professors touts the benefit of disease awareness ads

Share this article:
A University of Tennessee ethics professor told attendees at a Rutgers lecture that pharmas should switch from branded ads to disease awareness advertising. Denis Arnold, director of the Center for Applied and Professional Ethics, said standard branded promotions are “inappropriate” because they fail to convey enough risk info.

Share this article:
You must be a registered member of MMM to post a comment.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.