Ethnographic research firm growing

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Healthcare ethnographic research firm Verilogue said it has crossed a marketing-research milestone, capturing over 50,000 physician-patient conversations. These span the continuum of care, from routine well visits to the heartfelt delivery of metastatic cancer diagnoses, Verilogue said in a statement.

The firm, which listens to and analyzes patient-physician dialogue to deliver insights to clients, said it has grown in the last two quarters in several areas, expanding research capabilities across 75 therapeutic categories and 16 physician specialties; increasing its team to over 35 employees; and expanding partnerships to more than 40 pharmas and nonprofit and academic research organizations.

Verilogue helps them to glean insights from real-time clinical encounters to help solve business challenges, including patient adherence and education, product positioning and messaging, DTC marketing, new product launches, competitive branding and awareness and sales training.

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