Europe

The UK's Prescription Medicines Code of Practice Authority (PMCPA), which arbitrates drug industry self-regulation there, last week issued "informal guidance" on digital communications, and while it's more than FDA has offered, it's not much to go on.

PhRMA said the reasoning behind a sharp cap on samples mandated by its European counterpart doesn't apply in the US.

Wyeth enlisted actress and artist Jane Seymour for an unbranded rheumatoid arthritis campaign in Europe.