Europeans warm to pharma info

Share this article:

A Manhattan Research survey found that “nearly two in five online Europeans would like to be able to learn more about prescription drugs directly from a pharmaceutical company,” with Italians most keen on interacting with pharmas and Germans least interested. Europeans cared less about getting online contests and games from pharmas than they did about practical resources like disease and treatment information or condition management tools. They were also largely disinterested in visiting pharma Facebook or Twitter pages.

The data are from Manhat­tan Research's Cybercitizen Health Europe 2011 survey of 3,020 adults in the UK, France, Germany, Italy and Spain.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.