EV Healthcare launches in NY

Share this article:

Two interactive and social media agencies, Extrovertic and Virilion, have combined forces to create EV Healthcare, a consumer engagement shop.

Founded in part by ex-Glow Worm managing director Dorothy Wetzel, who also co-founded Extrovertic last January, EV Healthcare pairs emerging media expertise with cause-related issues and crisis management, to create “pharma-safe solutions that build brands,” according to a statement. Dan Solomon is CEO of Virilion, and Mark Drossman is the other co-founder of Extrovertic, and the agency's executive creative director. EV Healthcare will operate out of both firms' New York offices, according to the statement.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?