EV Healthcare launches in NY

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Two interactive and social media agencies, Extrovertic and Virilion, have combined forces to create EV Healthcare, a consumer engagement shop.

Founded in part by ex-Glow Worm managing director Dorothy Wetzel, who also co-founded Extrovertic last January, EV Healthcare pairs emerging media expertise with cause-related issues and crisis management, to create “pharma-safe solutions that build brands,” according to a statement. Dan Solomon is CEO of Virilion, and Mark Drossman is the other co-founder of Extrovertic, and the agency's executive creative director. EV Healthcare will operate out of both firms' New York offices, according to the statement.

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