Two interactive and social media agencies, Extrovertic and Virilion, have combined forces to create EV Healthcare, a consumer engagement shop.
Founded in part by ex-Glow Worm managing director Dorothy Wetzel, who also co-founded Extrovertic last January, EV Healthcare pairs emerging media expertise with cause-related issues and crisis management, to create “pharma-safe solutions that build brands,” according to a statement. Dan Solomon is CEO of Virilion, and Mark Drossman is the other co-founder of Extrovertic, and the agency’s executive creative director. EV Healthcare will operate out of both firms’ New York offices, according to the statement.
From the December 01, 2009 Issue of MM+M - Medical Marketing and Media