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Pharma execs: MLR teams are friendlier on digital

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Pharma's med/legal/regulatory (MLR) teams, managers of risk and so often the scapegoats for creating roadblocks to digital innovation, were discussed in a much friendlier light by digital marketers at last week's ExL Digital Pharma East conference in Philadelphia.

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

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Privately owned Quadrant HealthCom acquired International Medical News Group (IMNG) from Elsevier, creating a new medical-publishing juggernaut.

Advil Congestion effort ties traffic gridlock to cold and flu misery

Advil Congestion effort ties traffic gridlock to cold and flu misery

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Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.

Sanofi taps NBA players to assist in teen vaccine awareness

Sanofi taps NBA players to assist in teen vaccine awareness

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Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).

Reality stars hawk allergy drugs

Reality stars hawk allergy drugs

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Spring is in the air, and that means, well, sure, robins, daffodils, love and all that, but more importantly, campaigns for allergy drugs featuring endorsements by B-list celebrity sufferers.

Quadrant HealthCom buys Dowden journals

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Quadrant HealthCom purchased the journals division of Dowden Health Media from Lebhar-Friedman. Terms of the deal were not disclosed.

HCMA conference free for unemployed

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For its annual conference this summer, The Healthcare Communication & Marketing Association (HCMA) is waiving the $600 entrance fee ($650 for non-HCMA members) for unemployed marketing and communications professionals.

Last chance to grab glory

Last chance to grab glory

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

Lilly renews speedway diabetes awareness campaign

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Eli Lilly & Co. is taking its Vision Racing Wellness Tour on another lap around the racing circuit, offering fans free diabetes screening.

Associations should cut ties with pharma, says JAMA

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The Journal of the American Medical Association is calling for professional medical associations to sever all ties with the drug industry--with exception to journal advertising and exhibit hall fees, of course.

AstraZeneca launches Artery Explorer on second tour

AstraZeneca launches Artery Explorer on second tour

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AstraZeneca is redeploying its Artery Explorer for a second tour, using medical animation to help bring atherosclerosis to life.

Marketers should offer holistic solutions, not just drugs: ePharma

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The pharma industry could improve its reputation among consumers by offering holistic approaches, rather than singular drug treatments, according to a panel of digital marketers at the ePharma Summit on Tuesday.

McCann launches experiential marketing shop

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McCann Worldgroup is launching a health and wellness experiential marketing practice under the umbrella of its Momentum network.

Lilly to post registry of physician payments

Lilly to post registry of physician payments

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Lilly announced plans to broaden its transparency efforts to include publicly disclosing payments to US physicians as well as grants.

HAVAS partners with WebMD on "Virtual Convention Booth"

HAVAS partners with WebMD on "Virtual Convention Booth"

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Euro RSCG Life parent HAVAS is partnering with WebMD for a new Virtual Convention Booth offering that aims to give healthcare professionals the 3D interactive experience online.

Wyeth, Elan halt study of Alzheimer's vaccine

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Wyeth and Elan have suspended a clinical study of their jointly developed Alzheimer's vaccine ACC-001 after a patient receiving the treatment was hospitalized for nearly two weeks with skin ulcers.

As SiCKO opens, Big Pharma emerges relatively unscathed

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The final prognosis may be that Big Pharma will have minimal crisis control to do as a result of Michael Moores long-awaited documentary SiCKO.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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