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Pharma execs: MLR teams are friendlier on digital

James Chase October 22, 2012

Pharma's med/legal/regulatory (MLR) teams, managers of risk and so often the scapegoats for creating roadblocks to digital innovation, were discussed in a much friendlier light by digital marketers at last week's ExL Digital Pharma East conference in Philadelphia.

HCMA conference free for unemployed

Ben Comer June 11, 2009

For its annual conference this summer, The Healthcare Communication & Marketing Association (HCMA) is waiving the $600 entrance fee ($650 for non-HCMA members) for unemployed marketing and communications professionals.

Last chance to grab glory

June 04, 2009

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.

Lilly renews speedway diabetes awareness campaign

Matthew Arnold May 06, 2009

Eli Lilly & Co. is taking its Vision Racing Wellness Tour on another lap around the racing circuit, offering fans free diabetes screening.

Associations should cut ties with pharma, says JAMA

Matthew Arnold March 31, 2009

The Journal of the American Medical Association is calling for professional medical associations to sever all ties with the drug industry--with exception to journal advertising and exhibit hall fees, of course.

AstraZeneca launches Artery Explorer on second tour

Matthew Arnold March 25, 2009

AstraZeneca is redeploying its Artery Explorer for a second tour, using medical animation to help bring atherosclerosis to life.

Marketers should offer holistic solutions, not just drugs: ePharma

Ben Comer February 12, 2009

The pharma industry could improve its reputation among consumers by offering holistic approaches, rather than singular drug treatments, according to a panel of digital marketers at the ePharma Summit on Tuesday.

McCann launches experiential marketing shop

Matthew Arnold February 05, 2009

McCann Worldgroup is launching a health and wellness experiential marketing practice under the umbrella of its Momentum network.

Lilly to post registry of physician payments

Matthew Arnold September 24, 2008

Lilly announced plans to broaden its transparency efforts to include publicly disclosing payments to US physicians as well as grants.

HAVAS partners with WebMD on "Virtual Convention Booth"

Matthew Arnold September 11, 2008

Euro RSCG Life parent HAVAS is partnering with WebMD for a new Virtual Convention Booth offering that aims to give healthcare professionals the 3D interactive experience online.

Wyeth, Elan halt study of Alzheimer's vaccine

Stephen McGuire April 18, 2008

Wyeth and Elan have suspended a clinical study of their jointly developed Alzheimer's vaccine ACC-001 after a patient receiving the treatment was hospitalized for nearly two weeks with skin ulcers.

As SiCKO opens, Big Pharma emerges relatively unscathed

Stephen McGuire June 22, 2007

The final prognosis may be that Big Pharma will have minimal crisis control to do as a result of Michael Moores long-awaited documentary SiCKO.

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.