GOLD
Goble & Associates and Solvay
Pharmaceuticals for Marinol
Marinol Campaign
SILVER
Communications Media and GlaxoSmithKline
for Avandia and Avandamet
Avandia and Avandamet Media Plan
|
|
BEST MEDIA BUYING AND PLANNING CAMPAIGN in CONSUMER MEDIA
|
GOLD
Starcom USA and Chicago Crystal Meth Force
Crystal Breaks
SILVER
Zenithmedia and AstraZeneca for
Arimidex
Arimid
|
|
HEALTHCARE CONSUMER PUBLICATION of The YEAR
|
GOLD
Healthspring Communications
Every Woman: Your Prescription for Healthy Living
SILVER
Elsevier oncology and CancerCare for
CancerCare Connect
CancerCare Connect Patient Information
Series
|
|
|
BEST OVERALL CAMPAIGN in CONSUMER PRESS
GOLD
Contemporary Dental Assisting
SILVER
Hearst Media
Diversion Magazine
|
|
|
HEALTHCARE WEB SITE of the YEAR
GOLD
Massachusetts Medical Society for New
England Journal of Medicine
www.NEJM.org
SILVER
Goble & Associates and Consortium to
Lower Obesity in Chicago Children
CLOCC.net
|
|
BEST USE of DIRECT MARKETING to CONSUMERS
|
GOLD
Ogilvy and Wyeth Pharmaceuticals for
Protonix
Protonix Relationship Marketing
Program
SILVER
MicroMass Communications and Novartis
Pharmaceuticals for Diovan, Diovan HCT, Lotrel
The BP Success Zone
|
|
BEST USE of DIRECT MARKETING to HEALTHCARE PROFESSIONALS
|
GOLD
Torre Lazur McCann and
GlaxoSmithKline for Requip
Requip Campaign
SILVER
Kane and Finkel Healthcare
Communication and Intralase for Intralase FS
Intralase Practice Optimizer Kit
|
|
BEST USE of PR to CONSUMERS
|
GOLD
APCO Worldwide and PhRMA
PhRMA for The Partnership for
Prescription Assistance Helps "One Patient at a
Time"
SILVER
GCI Group and Boehringer Ingelheim for
Flomax
The Flomax One Week Challenge
|
|
BEST USE of PR to HEALTHCARE PROFESSIONALS
|
GOLD
Siemens Medical Solutions
Siemens Introduces the World's First Dual
Source Computed Tomography System
SILVER
Fleishman-Hillard and Emergency Nurses
Association
Establishing Emergency Nurses as a Force
in Healthcare
|
|
BEST USE of DIGITAL MARKETING to CONSUMERS
|
GOLD
Incendia Health Studios for HIV/AIDS
Disease Education
Live With It (www.livewithit.com)
SILVER
Rosetta and Johnson & Johnson for
Acuvue
Acuvue Dance party
|
|
BEST USE of DIGITAL MARKETING to HEALTHCARE PROFESSIONALS
|
GOLD
Unraveling the Mystery of the Partially
Compliant Patient
SILVER
Cadient Group and Pfizer for
Lyrica
Professional Acquisition Program
|
|
BEST INDIVIDUAL PRODUCT ADVERTISEMENT in BUSINESS PRESS
|
GOLD
Grey Healthcare Group and Helen
Keller National Center
Anything But Dumb
SILVER
AbelsonTaylor and Astellas/GSK for
VESIcare
VESIcare "Pants" Journal Ad
|
|
BEST PRODUCT LAUNCH ADVERTISEMENT in BUSINESS PRESS
|
GOLD
Sudler & Hennessey and Astellas for
Vaprisol
Waterfall
SILVER
Corbett and Alcon for Acrysof
Toric
Acrysof Toric
|
|
BEST OVERALL CAMPAIGN in BUSINESS PRESS
|
GOLD
Interlink Healthcare Communications and
Novartis for Glivec
The Promise Continues Campaign
SILVER
Grey Healthcare Group and AstrtaZeneca
for Crestor
Not Complicated
|
|
BEST INDIVIDUAL PRODUCT ADVERTISEMENT in CONSUMER PRESS
|
GOLD
Hoffman York and Advocate Health Care
for Advocate Lutheran General Hospital
The Onesy Ad
SILVER
Grey Healthcare Group and Obagi systems
for Obagi NU-DERM
Naked Woman
|
|
BEST PRODUCT LAUNCH ADVERTISEMENT in CONSUMER PRESS
|
|
|
|
BEST OVERALL CAMPAIGN in CONSUMER PRESS
|
GOLD
FCB and Roche Laboratories
Hep C "Bruises"
SILVER
Hoffman York and Advocate Health Care
for Advocate Lutheran General Hospital
The Onesy Campaign
|
|
BEST CORPORATE ADVERTISEMENT/CAMPAIGN
|
GOLD
Grey Healthcare Group and Helen Keller
National Center
Anything But Dumb
SILVER
Grey Healthcare Group and JED
Foundation
Suicidal
|
|
BEST AGENCY SELF-PROMOTION ADVERTISEMENT/CAMPAIGN
|
GOLD
GSW Worldwide
Black History Poster Series
SILVER
Brand Pharm
Brand Pharm Intro Ad Series
|
|
BEST BRANDED TV CAMPAIGN
|
GOLD
Torre Lazur McCann and Adams Respiratory
Therapeutics for Mucinex
Mr. Mucus
SILVER
McCann Erickson and GlaxoSmithKline for
Avodart
"Going, Growing"
|
|
BEST UNBRANDED TV CAMPAIGN
GOLD
FCB and Eli Lilly & Company
"Depression Hurts"
SILVER
Cline Davis & Mann and PhRMA for
Partnership for Prescription Assistance
Partnership for Prescription
Assistance
|
|
BEST OTC PRODUCT ADVERTISEMENT/CAMPAIGN
GOLD
Regan Campbell Ward McCann and Personal
Products Company for K-Y
Her Life, Her K-Y
SILVER
Williams-Labadie and Gelita Health
Products for CH-Alpha
CH - Alpha "Grommet" Ad
|
|
BEST TOTAL INTEGRATION PROGRAM
(for client companies under $5
billion sales)
|
GOLD
Torre Lazur McCann and Adams Respiratory
Therapeutics for Mucinex
Mr. Mucus
SILVER
Brand Pharm and Galderma for MetroGel
1%
Metrogel 1% The Power of One
|
|
BEST TOTAL INTEGRATION PROGRAM
(for client companies over $5
billion sales)
|
GOLD
Y&R New
York/Wunderman/Burson-Marsteller/Medical Broadcasting Company and AstraZeneca
for Arimidex
"If You Were My Sister" Campaign
SILVER
Medtronic
National Rollout of the Movement for
Living Program
|