Events

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

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Privately owned Quadrant HealthCom acquired International Medical News Group (IMNG) from Elsevier, creating a new medical-publishing juggernaut.

Advil Congestion effort ties traffic gridlock to cold and flu misery

Advil Congestion effort ties traffic gridlock to cold and flu misery

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Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.

Sanofi taps NBA players to assist in teen vaccine awareness

Sanofi taps NBA players to assist in teen vaccine awareness

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Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).

Reality stars hawk allergy drugs

Reality stars hawk allergy drugs

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Spring is in the air, and that means, well, sure, robins, daffodils, love and all that, but more importantly, campaigns for allergy drugs featuring endorsements by B-list celebrity sufferers.

Quadrant HealthCom buys Dowden journals

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Quadrant HealthCom purchased the journals division of Dowden Health Media from Lebhar-Friedman. Terms of the deal were not disclosed.

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