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Events

Quadrant buys IMNG, becoming biggest medical publisher by ad revenue

Marc Iskowitz September 10, 2012

Privately owned Quadrant HealthCom acquired International Medical News Group (IMNG) from Elsevier, creating a new medical-publishing juggernaut.

Advil Congestion effort ties traffic gridlock to cold and flu misery

Matthew Arnold December 13, 2011

Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.

Sanofi taps NBA players to assist in teen vaccine awareness

Ben Comer February 09, 2011

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).

Reality stars hawk allergy drugs

Matthew Arnold March 19, 2010

Spring is in the air, and that means, well, sure, robins, daffodils, love and all that, but more importantly, campaigns for allergy drugs featuring endorsements by B-list celebrity sufferers.

Quadrant HealthCom buys Dowden journals

Marc Iskowitz, Matthew Arnold December 22, 2009

Quadrant HealthCom purchased the journals division of Dowden Health Media from Lebhar-Friedman. Terms of the deal were not disclosed.

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.