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Events
Advil Congestion effort ties traffic gridlock to cold and flu misery
Matthew Arnold
December 13, 2011
Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.
Sanofi taps NBA players to assist in teen vaccine awareness
Ben Comer
February 09, 2011
Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).
Reality stars hawk allergy drugs
Matthew Arnold
March 19, 2010
Spring is in the air, and that means, well, sure, robins, daffodils, love and all that, but more importantly, campaigns for allergy drugs featuring endorsements by B-list celebrity sufferers.
Quadrant HealthCom buys Dowden journals
Marc Iskowitz
, Matthew Arnold December 22, 2009
Quadrant HealthCom purchased the journals division of Dowden Health Media from Lebhar-Friedman. Terms of the deal were not disclosed.
MM&M Awards 2011 HIghlights
The Best MM&M Awards Ever!
MM&M Awards Photos
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Elsevier begins outreach as push-back on publisher threatens to widen
Industry group releases digital best practices
Patient Education: Vying for Attention
Jobson Medical files for chapter 11 debt relief
P&G signals plans to cut ad costs by shifting to digital media
MM&M Therapeutic Focus: Cardiovascular
AstraZeneca announces more layoffs, Q4 results
Komen, caught up in the culture wars, nurses damaged brand
DDR on DTC: Spiriva
Merck results buoyed by sales of Januvia franchise
Jobson Medical files for chapter 11 debt relief
Elsevier begins outreach as push-back on publisher threatens to widen
Industry group releases digital best practices
P&G signals plans to cut ad costs by shifting to digital media
Merck results buoyed by sales of Januvia franchise
MM&M Therapeutic Focus: Cardiovascular
Merck, GSK shrug off rec to make HPV vaccine routine
Allergan scrubs some doc-payment data, spares med-ed grants
Patient Education: Vying for Attention
Headliner: Fred Wilkinson, Watson Pharmaceuticals
Pharma had third-most layoffs in Jan 2012
Amylin reports Q4 sales slump, touts Bydureon potential
Digital think tank: Pharma Touchpoints
Case study—Nuvigil: Pay for Play
Gamification: Game On
Regulatory updates: First Glimmer of Guidance?
Website development: 5 Steps to Walk the Web Walk
Mobile: Get Smart
Overview: A Movable Feast
Click here to see the 2012 Interactive Guide
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