Everyday Health to team up with Yahoo! Health

Share this article:
Waterfront Media's Everyday Health Network announced that it will provide content to Yahoo! Health under a new partnership.

The deal will provide Yahoo! Health with content from several Everyday Health Network sites, including WhatToExpect.com, a parenting and pregnancy site, and SouthBeathDiet.com, among others. 

“We're very excited,” Mike Keriakos, president and co-founder of Waterfront Media, told MM&M. “Yahoo! Health is powering a substantial amount of content,” he said, noting that the company hopes the partnership will translate into unique viewers on the Everyday Health Network—in numbers “significantly north of a million.” 

“We're highly confident that we'll be ahead of WebMD during 4Q and 1Q,” said Keriakos, noting that he can't predict what kinds of acquisitions or other initiatives WebMD might roll out in order to compete for viewers.
Yahoo! Health is the sixth largest online health site, according to September 2008 comScore data.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters