Executive shake-up at Omnicom direct agency

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Omnicom direct communications agency, LLKFB, has reported three upper-level management changes, including the promotion of one of the agency's co-founders to its top post and the departure of another.
LLKFB's president, Loreen Babcock, has taken on the title of chairman and chief executive of the agency.
Babcock co-founded LLKFB in 1996 along with Harry Koenig, who has left to be a consultnant for start-up companies. Another co-founder, Bob Lieber, left the LLKFB last year to start a consultancy called The Lieber Group.
Coming aboard in the newly created agency position of president and chief operating officer is David Finkel, who spent the past 14 years at the helm of EuroRSCG's Brann Worldwide.
The shakeup is the latest in a series of managerial changes at the agency following the November 2003 hiring of Joe Cupani as LLKFB's chief creative officer.
LLKFB clients include Abbott Laboratories, Bristol-Myers Squibb, Johnson & Johnson.

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