Eyecare

Merck sells eye business

Santen Pharmaceutical is buying limited rights to Merck's eye portfolio for $600 million and milestone payments.

Roche pursues a new eye-care angle

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Squeezed in the wet AMD space, Roche could get some eye-care breathing room if it can snag first-to-market status in the dry AMD category. Early results bode well.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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