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Consumers getting comfortable with social media as a health resource

April 17, 2012

Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.
 

Industry group releases digital best practices

February 06, 2012

Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.
 

Genentech education campaign urges flu sufferers to mind their manners

January 18, 2012

Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.
 

Merck v. Merck Facebook fracas a "tempest in a teapot" says US firm

November 29, 2011

Facebook shut down Facebook.com/Merck after Merck KGaA announced plans to take legal action "based on the apparent takeover of its Facebook page" by its US cousin, Merck & Co.
 

Desperate Housewives' Delany to flack Pfizer's Caltrate

August 03, 2011

Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder
 

EMD Serono brings back "Birds & Bees" infertility effort

July 27, 2011

EMD Serono refreshed its "Birds & Bees" fertility issues awareness campaign with a Facebook page and a music video.
 

Facebook: pharmas must enable comments by August 15

May 24, 2011

Facebook sales reps told pharmas last week that they can no longer disable commenting on their non-brand-specific pages, potentially exposing them to flame warriors, spammers, adverse events reports and discussion of off-label uses that might call down the wrath of DDMAC.
 

Sanofi-Aventis builds out diabetes social media presence

February 16, 2011

Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.
 

Red Cross targets youth with social media effort

December 22, 2010

A holiday digital campaign dubbed "Why the heck should I give to the Red Cross?" is playing off of an Internet meme to raise awareness of the charity among younger people.
 

In "Wild West" of Facebook sites, snakeoil salesmen abound

November 03, 2010

Social networks are a "Wild West" of medical misinformation, a study has found. More than one in four comments on Facebook diabetes communities is promotional in nature, generally for unapproved products, Harvard and Brigham and Women's Hospital researchers said.
 

Novartis Facebook Share widget provokes DDMAC letter

August 05, 2010

A Facebook Share widget found on Novartis' Tasigna website provoked a DDMAC Untitled Letter, the fourth DDMAC communiqué Novartis has received this year.
 

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

June 30, 2010

In an effort to throttle up awareness of whooping cough, or pertussis, Sanofi Pasteur and the March of Dimes have enlisted NASCAR driver Jeff Gordon to lead their ongoing Sounds of Pertussis campaign. Jennifer Lopez was previously the celebrity face of the campaign.
 

Nicorette launch features Facebook contest with Dr. Drew

April 28, 2010

GlaxoSmithKline is launching a Nicorette lozenge with a new iteration of the "Quitting Sucks" ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.
 

Juvederm Facebook campaign features Dayna Devon

March 17, 2010

Allergan launched a celebrity Facebook campaign for Juvederm, on the heels of a new FDA approval for Juvederm XC, a formulation that contains lidocaine to make injections less painful.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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