Facebook

Miss Idaho shows off diabetes pump

NPR reports that the move has made Sierra Sandison a type 1 diabetes hero and that users have given the Facebook photo over 4,000 "likes."

Facebook's clinical trial

The networking site's emotion experiment rankles some in the science and political communities.

OPDP slams Facebook page

OPDP slams Facebook page

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The FDA's bad-ad unit took a drugmaker to task for what it calls a misleading Facebook page. History shows the social media surveillance should take no one by surprise.

Business briefs: CDC, Facebook, Shire

CDC finds that non-Medicare adults make up the majority of preventable heart attack and stroke cases; a Facebook study shows groups can influence HIV screening; and a Shire ADHD drug gets a "no" from Germany

Pharmas are cool with YouTube but fear Twitter

Pharmas are cool with YouTube but fear Twitter

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Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.

Study finds personal profiles can have professional implications

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A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting.

Company news: Nature Publishing Group, Elsevier, Medicare

Nature releases the Antibodypedia's seventh generation, Elsevier adds more board review apps, and how redefining "senior" may not save money in the long run

Merck takes on maternal health

Merck takes on maternal health

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The drugmaker is focusing on two different parts of motherhood—pre and post—in dual fall campaigns that seek to emphasize preventive health across ages.

Researchers say Facebook can influence health

Researchers say Facebook can influence health

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A teen sexual health experiment shows that Facebook can alter teen behavior.

Consumers getting comfortable with social media as a health resource

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Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.

Industry group releases digital best practices

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Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.

Genentech education campaign urges flu sufferers to mind their manners

Genentech education campaign urges flu sufferers to mind their manners

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Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.

Merck v. Merck Facebook fracas a "tempest in a teapot" says US firm

Merck v. Merck Facebook fracas a "tempest in a teapot" says US firm

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Facebook shut down Facebook.com/Merck after Merck KGaA announced plans to take legal action "based on the apparent takeover of its Facebook page" by its US cousin, Merck & Co.

Desperate Housewives' Delany to flack Pfizer's Caltrate

Desperate Housewives' Delany to flack Pfizer's Caltrate

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Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder

EMD Serono brings back "Birds & Bees" infertility effort

EMD Serono brings back "Birds & Bees" infertility effort

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EMD Serono refreshed its "Birds & Bees" fertility issues awareness campaign with a Facebook page and a music video.

Facebook: pharmas must enable comments by August 15

Facebook: pharmas must enable comments by August 15

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Facebook sales reps told pharmas last week that they can no longer disable commenting on their non-brand-specific pages, potentially exposing them to flame warriors, spammers, adverse events reports and discussion of off-label uses that might call down the wrath of DDMAC.

Sanofi-Aventis builds out diabetes social media presence

Sanofi-Aventis builds out diabetes social media presence

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Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.

Red Cross targets youth with social media effort

Red Cross targets youth with social media effort

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A holiday digital campaign dubbed "Why the heck should I give to the Red Cross?" is playing off of an Internet meme to raise awareness of the charity among younger people.

In "Wild West" of Facebook sites, snakeoil salesmen abound

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Social networks are a "Wild West" of medical misinformation, a study has found. More than one in four comments on Facebook diabetes communities is promotional in nature, generally for unapproved products, Harvard and Brigham and Women's Hospital researchers said.

Novartis Facebook Share widget provokes DDMAC letter

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A Facebook Share widget found on Novartis' Tasigna website provoked a DDMAC Untitled Letter, the fourth DDMAC communiqué Novartis has received this year.

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

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In an effort to throttle up awareness of whooping cough, or pertussis, Sanofi Pasteur and the March of Dimes have enlisted NASCAR driver Jeff Gordon to lead their ongoing Sounds of Pertussis campaign. Jennifer Lopez was previously the celebrity face of the campaign.

Nicorette launch features Facebook contest with Dr. Drew

Nicorette launch features Facebook contest with Dr. Drew

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GlaxoSmithKline is launching a Nicorette lozenge with a new iteration of the "Quitting Sucks" ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.

Juvederm Facebook campaign features Dayna Devon

Juvederm Facebook campaign features Dayna Devon

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Allergan launched a celebrity Facebook campaign for Juvederm, on the heels of a new FDA approval for Juvederm XC, a formulation that contains lidocaine to make injections less painful.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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