FDA asks Pfizer to pull Viagra TV ads

Pfizer was asked to pull two television ads for Viagra by the FDA, who say the "wild thing" ads make unsubstantiated claims about a return of sexual desire.
The FDA said in a letter that the 30- and 15-second ads also failed to mention major side effects and why some patients should not take Viagra.
The ads, with a voice-over that includes "Remember that guy who used to be called 'wild thing'?" and later says, "He's back," additionally failed to mention the specific condition Viagra is intended for -- erectile dysfunction.
"FDA is not aware of substantial evidence or substantial clinical experience demonstrating this benefit for patients who take Viagra," said the letter from the FDA's DDMAC unit.
The FDA asked the company to respond by Nov. 24 on its intent and plan to comply.
You must be a registered member of MMM to post a comment.
 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.