FDA launches responsive design site

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The FDA has gone mobile. The government agency announced Tuesday that it has launched a responsive design website, and cited the cause for the change in a blog post: mobile traffic is up from 12.5% last year to 24%. “People are on the go. They want to get web information anytime and anyplace,” FDA's web and digital media director Chris Mulieri said in a statement.

Not all the content has been optimized. The agency said in its posting that this first phase readied the most popular content—based on surveys and web traffic, which shows high interest in recalls and safety alerts—for tether-free access, and that it will optimize additional content throughout the year.

The FDA says the phone- and tablet-friendly design also makes it easier to report adverse events: the new site includes an AE button.

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