FDA releases new draft social media guidance

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FDA released two guidance documents today for manufacturers and their representatives to communicate online about prescription drugs and medical devices.

The first draft guidance focused on recommendations for risk/benefit information on services with character space limitations, like Twitter and paid search on Google or Yahoo.

The second guidance discussed how to correct third-party information related to their own prescription drugs and medical devices, and stated that all misinformation should be addressed in a visible and defined portion of a forum on the internet or social media—regardless of whether it's positive or negative.

An in-depth analysis will follow tomorrow.

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