40 Ads with Bite

We asked numerous industry executives for their thoughts on the most memorable campaigns from the past four decades of medical advertising. While icons such as the Rocephin apple received the expected high number of mentions, the field was diverse. Here are 40 of the best
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The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.