A brand new way to capture behavior metrics and unlock ROI across integrated channels

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As the healthcare landscape becomes increasingly digital, and pharma marketers integrate e-tactics with offline activities, there is a need to better understand how integrated strategies impact ROI. In this special webcast event, we will explore how a new technology platform called CurametRx is closing the loop on Rx analysis by capturing behavior metrics at the sales representative, medical office, patient, and pharmacy level to provide a 360° view of patient engagement journeys.

Featured speakers
Scott Reese,
CEO, Wool Labs
Dan Hoffman, President, MedCafe
Lou Vastardis, VP of Marketing, Kyp

James Chase, Editor in Chief, MM&M

Sponsored by Kyp

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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.