Advanstar names Stefany publisher

Advanstar named Rick Stefany publisher on Drug Topics. He joins the company from Media Marketing Services, where he was VP sales and marketing. He assumes responsibility for growing brand revenue via journal and online advertising and projects in the pharmacy marketplace.

 

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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


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