Aptilon unveils new sales force tool

Aptilon announced the availability of an expanded set of tools that enables biopharmaceutical companies to increase access to valuable, high-prescribing physicians.

By combining new field-tested, rep-enabled tools with its established capabilities, Aptilon now offers biopharmaceutical sales representatives and medical science liaisons new and more effective ways to interact with hard-to-see physicians.

Aptilon's new services allow companies and their field reps to educate target physicians about their therapies, services and clinical research through five complementary options, including: remote live video details  that allows field sales to deliver Aptilon's AxcelRx live video detail sessions via their laptop or TabletPC from any location; call center live video details; self-guided activities; in-office contacts; and follow-up activities with new linkage tools including Aptilon's new Rep eMail capability enabling the field representative to send rapid, effective, personalized and regulatory-compliant follow-up emails to targeted physicians.

Whether a physician engaged with the company via an in-office detail or an Internet-based interaction, Aptilon's Rep eMail service allows for follow-up dialogue between the representative and the physician.

Each Rep eMail includes links that allow a physician to initiate an on-demand interaction with their rep at their convenience.

You must be a registered member of MMM to post a comment.

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters