Despite the increasing importance of the CIO post, top technology professionals still find it hard to break into the uppermost ranks at life-sciences companies.
Drugmakers and tech companies are developing wearables and using popular fitness trackers like the Fitbit in clinical trials to gain insights about Parkinson's Disease.
In partnership with inVentiv Health, MM&M found a millennial doctor to ask about her frustrations with the existing pharma marketing model to her willingness to text patients.
Besides being the right thing to do, elevating woman leaders confers a competitive edge to companies, a fact confirmed by multiple studies.
Although telehealth is still in its early stages, it's building momentum — with good reason.
Here, see side-by-side comparisons of the drugs spending on advertising, approval dates, and 2015 sales figures.
A SERMO poll asked physicians: Do you feel biosimilars will prove safe and effective enough for you to prescribe them when more become available?"
Drugmakers like Merck are making a big education push as they lay the groundwork for future biosimilars.
Why would any CEO tolerate a corporate culture that holds people back?
It's a common refrain in healthcare and among patients, providers, and payers: Despite massive investment, no one has figured out how to change human behavior.
To no surprise, Gilead Sciences' Harvoni and Sovaldi were the top-selling infectious disease products in 2015.
The goal is to develop medications that move beyond the high-toxicity and low-efficacy profiles of older drugs.
Even as Gilead prepares to launch a third hepatitis-C product, drugs offering better antimicrobial resistance are angling for their own moments in the spotlight.
AbbVie's Humira is the top selling autoimmune drug in 2015, bringing in $10.6 billion in sales in the U.S. alone.
The bar for market success has been set high for baricitinib.
Drugmakers are working toward developing drugs in lupus, celiac disease, and other conditions that have rarely captured their attention in the past.
Learn more about the top therapeutic categories by sales, top companies by revenue, top drugs by sales, and more.
The index of the top 20 drugmakers from the 2016 pharma report.
Immuno-oncology was the story at Bristol-Myers Squibb in 2015.
So, heard anything lately about Valeant? Yeah. Even by the standards of an industry under siege, Valeant experienced quite the tumultuous last year or so.
Biogen's 2015 was hindered by less-than-stellar sales of its flagship multiple sclerosis treatment Tecfidera.
After turning its back on an offer from generics competitor Teva, Mylan stepped up with an unsuccessful hostile takeover bid for generic drugmaker Perrigo.
In an effort to overcome pricing pressures and bounce back from patent losses, Germany's second-largest drugmaker has unloaded assets and reshuffled its management team.
The year 2015 was one of restructuring for GlaxoSmithKline.
Novo Nordisk wants to own the obesity space much in the same way that it has attempted to dominate diabetes.
Diabetes drugs headlined Eli Lilly's 2015 results, with Humalog and Trulicity contributing mightily to the upward sales curve.
Coming off what AbbVie's board dubbed an "exceptional year," 2016 may sting.
Allergan and Pfizer agreed to scrap their pending mega-merger following an early April power play by the U.S. government.
The big news: Sanofi and its partner Regeneron received approval for the first PCSK9 inhibitor to come to market in the U.S.: Praluent. But Praluent's sales to date haven't awed analysts.
On the sales and profit forecast front, analysts say that Roche missed the mark in 2015.
As Amgen executives continue to toast a spectacular 2015 performance — double-digit growth from five of eight blockbusters — CEO Robert Bradway has cast a keen eye on the biotech pioneer's future.
Analysts agree that Teva is casting a healthy financial shadow.
Total medicine spending surged to $424.8 billion in 2015, representing an increase of 12.2%. Here's why that growth figure is closer to 2.9%.
Mere days after the Pfizer deal collapsed, top Allergan executives had nary an air of regret about them.
AstraZeneca has embarked on what's likely to be a long, rough ride.
Pfizer's dream to shave the top off a rising U.S. tax bill — and level the playing field with overseas competitors — was dashed.
There are two primary reasons Novartis anticipates flat sales during 2016: Its hallmark cancer drug Gleevec recently came off patent and its Alcon ophthalmic business has seen declining growth rates.
Merck's landmark approval in 2015 was for immunotherapy Keytruda, which was cleared in October as a second-line treatment for the most common form of skin cancer.
J&J has earmarked a pile of cash — in the neighborhood of $18.5 billion — for future acquisition targets, but is patiently pacing the sidelines for the best players to walk onto the field.
Gilead's current and future success lies in the hands of its antiviral franchise.
The MM&M Women to Watch, part of our inaugural Hall of Femme, salutes 20 aspiring healthcare commercial and marketing execs distinguishing themselves.
The 16 women profiled here number among those who have bridged the gender gap in agencies, biopharma, and medtech.
The FDA has approved two biosimilars, but questions remain about how quickly providers and patients in the U.S. will adopt them.
Too often left undiscussed is that a powerful business case can be made for more frequent and focused mentorship.
The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.
Healthcare and tech executives say it's possible for pharma to engage, use humor, and have fun on social media.
Curious what a 2016 Lions Health judge thinks about creativity? Here's what defines behavior-changing creativity for Guidemark Health's Tina Fascetti.
"I continue to look for ways to stretch myself or ways I can get involved or influence the business," said the new CCO of Cello Health.
Here are the brands and companies that advertised the most on professional ads in 2015.
Following print's best year since 2011, it's time to rewrite those journal-advertising obituaries. Medical-surgical print journal spending in 2015 was up 8.4% to $372 million.
Learn about Merck's new innovation team as well as read profiles of 9 other teams at companies such as Google and Johnson & Johnson.
Healthcare innovation teams are at a unique point. They've moved from ideating to innovating and have structured themselves accordingly.
Companies spend $2 billion per year recruiting patients for clinical trials. A survey of 702 adults, conducted from December 2015 to January 2016, points to a need for more awareness.
As tech behemoths like Google are attempting to poach the best and brightest, executives from pharma companies and agencies share new retention tactics.
Drugmakers spent 20% more on DTC ads in 2015 than in 2014. Eli Lilly was the top spender, shelling out $220.4 million to promote Cialis, its erectile dysfunction drug.
Great DTC pharma advertising during the last year or so has been "sparse," says SSCG Media Group president Debbie Renner. Still, here are her top 10 picks for 2015.
DTC is facing a new test from physicians and politicians. Here's why critics fear a deluge, and how they're pushing back.
Tip: Don't charge your intern with assembling your entry. Read more from our checklists of do's and don'ts, and don't forget that entries are due April 11.
Given the value of its data and its relatively backward security measures, the healthcare industry has become a prime target for hackers. But industry experts say changes are afoot.
Symptom-driven care is falling out of favor with lung-drug leaders increasingly interested in assigning optimal treatment approaches to patient conditions.
Current treatments, including steroids and ibuprofen, help control symptoms. But the side-effect profiles are difficult for patients to manage.
GlaxoSmithKline's Advair brought in $4.8 billion in U.S. sales in 2015, edging out Boehringer Ingelheim's Spiriva Handihaler ($3.4 billion) and AstraZeneca's Symbicort ($2.6 billion).
The motivating force behind My GI Health met initial resistance. After all, it came from a company executive who professed that his goal was to benefit all companies within that therapeutic area.
Tom McCourt says he's "a marketing guy who hopefully understands a little about drug development" even as he guided drugs like Prilosec to market.
McCasland has witnessed the agency's evolution from a small startup to a 150-strong team with offices in San Francisco and Philadelphia.
We present this supplement, a road map of tips, trends, and data to help healthcare brands reach multichannel engagement.
Patients and doctors are looking for orchestrated customer engagement and expect omnichannel excellence. Are healthcare marketers ready?
When a brand takes the time to fill in the backstory, that's when the real connections begin.
"Nothing is as powerful as when you see the courage on a patient's face, completely unknown to you, with the will and determination to fight a disease," said the chief growth officer of McCann Health North America.
In 1981 we started an agency because we wanted to chart our own course. Thirty-five years later we have become the largest independent healthcare agency of record in the world.
Since our inception, in 2000, pharmaceutical marketers have counted on Rx EDGE to help them acquire and educate new patients while increasing brand awareness.
ClinicalMind is a full-service medical communications company with extensive experience in specialty therapeutic areas.
Skipta is the leading social network of specialized online medical communities for verified healthcare professionals.
HealthLink Dimensions provides healthcare data solutions to healthcare and life-science organizations to improve master data management, compliance, and marketing initiatives.
4INFO offers a mobile-first ad tech platform that enables national pharma brand advertisers to target audiences across mobile devices and desktops precisely and then measure the success of those campaigns.
Here are points of view from five sector pros on harmonizing healthcare campaigns in today's complex marketing world.
Omnichannel as company commitment is nothing new to technical marketing in pharma. Marketers now need a broader omnichannel funnel continuously open to deeper customer engagement.
A showcase of this supplement's healthcare and marketing partners
Discover why even digitally native physicians can no longer abide the flood of information e-sent their way.
- No free lunch for docs: Sponsored meals linked to more prescriptions
- Allergan draws on A-list celebs to drive engagement
- Non-profit behind 'Free Killer Tan' wants parents to practice sun safety
- Five things for pharma marketers to know: Monday, June 20, 2016
- Galderma exec: Skip the market research (sometimes)