Click the above link to access the complete Digital Edition of the November 2013 issue, with all text, charts and pictures.
Anna Protopapas, President, Millennium: The Takeda Oncology Co.
As customers use Triple Aim to drive healthcare quality, pharma will need to develop integrated offerings
Brands that put the user first when building digital assets experienced a 50% drop in user errors
Keeping up with quality programs often feels like a safari in a jungle of government paperwork
News on Clearpath Health Communications, Publicis,Omnicom, Incubate and Lilly
When an FDA advisory panel met last month to vote on whether to recommend approval of Sanofi's MS drug Lemtrada, patient opinion leaders had already voiced their view.
In 2014, the "new healthcare marketing" will become more discontinuous from the old
Eli Lilly promised a further easing in commercial outlays as it draws down sales force activity and advertising spend for two blockbusters whose patent expiries are drawing nigh.
News from Pfizer, the National Institute on Drug Abuse, HealthTap and LEO Pharma
How are analytics, targeting and other forces augmenting ROI measurement?
News on Modern Healthcare, Journal of Lawand Biosciences and Neuro-Oncology
News on Bayer Healthcare, Onyx Pharmaceuticals, Lilly, J&J, CMS and Community Care Behavioral Health Organization
The AHA/ACC panel that wrote the potentially practice-changing cholesterol guidelines issued last month included six members with ties to drugmakers that sell or are developing lipid medications, Pharmalot reported.
News on Eisai, Vivus and Amarin
What if pharmaceutical marketing could start again with a clean slate, reinvent age-old marketing instincts and put in place some things that we think would think might work a little better? What would it look like?
As healthcare marketers and their agencies develop ever more digital customer solutions like mobile medical apps, it may be time to take a fresh look at these offerings
These days, hitting the target in ads is ever more critical. These five ads are up to the challenge.
Pharma marketing is not without its flaws. Last month, seven seasoned industry execs discussed what they might change if they had a clean slate. James Chase kept the peace.
Besides forcing industry to amass a torrent of new data, the Sunshine Act is also expected to wreak havoc on pharma-physician relations. Joe Dysart on the consequences of transparency
These 16 agents, hand-picked from a total field of 164, are poised for approval, and possibly much more. Marc Iskowitz reports
Sanford Bernstein's Dr. Tim Anderson and ISI Group's Dr. Mark Schoenebaum talk about the industry's prospects for 2014
Change is a drag, but there are still several positive signs to be seen in the landscape surrounding the evolving healthcare system, finds Larry Dobrow, who speaks with four sober-minded and esteemed executives
A device known as "The Glove" will be able to beam an EKG to any doctor anywhere.
Click the above link to access the complete Digital Edition of the November 2013 issue, with all text, charts and pictures.
The battle for patient-centricity sounds a lot like the fight for digital
Despite attempts to boost the market profile of Belviq, partners Arena and Eisai appear to be facing the same woes as their prescription-obesity treatment peer Vivus: disappointing sales.
Although doors are increasingly closing on reps, data from CMI/Compas show a number of contradictions among healthcare practitioners and what they want when it comes to pharma industry communications.
News on Oakstone Publishing, ArcheMedx, Conventus, CircleScience and AxoGen
Executives from the Massachusetts General Physicians Organization said their incentive program for salaried physicians boosted clinical quality.
The North American Thrombosis Forum (NATF) launched an educational initiative on risk assessment and anticoagulation for stroke prevention in atrial fibrillation (AF).
The collaboration between Oncology Nurse Advisor and the National Coalition for Oncology Nurse Navigators became official in October.
WorldOne and Sermo announced the launch of their second HUB module, a diabetes resource, at the Diabetes Innovation 2013 conference in Washington, DC last month.
Cloud-based CRM, which has been adopted by many a biopharma, has capabilities beyond carrying rep data. What are you doing technologically to ensure clients' field reps and tele-detailers stay on the cutting edge?
News from UCB, Haymarket Media Group, Medivo and Remedy Health
Johnson & Johnson's recent Tylenol ad push includes a spot that focuses on parents and all they do for their children
GSK's unbranded "disease state" campaign for its biologic drug, Benlysta
As I pull out my crystal ball, I see a day where we WANT to use secondary research first
FDA's director of drugs, Janet Woodcock, said in September that she will personally direct the agency's latest push to advance pharmaceutical quality.
The Federal Trade Commission has announced a Dec. 4 workshop to "examine the practice of blending advertisements with news, entertainment, and other content in digital media."
Could PAG change the FDA inspection paradigm from honest, objective assessments to faster, easier ones?
Here are a few suggestions on how to learn more about the people you'll be spending considerable time with
Ezra Ernst, Chief commercial officer, Treato
Manufacturer and agency promotion and hires
Gary Pattison, Group managing director, Ogilvy CommonHealth Australia
Industry experts discuss what it means to truly put patients first, where pharma often falls short and what can be done to rectify this. James Chase chairs the debate
The industry's bold-faced names and brightest stars got together for an evening of celebration on October 2 at the MM&M Awards.
In MS, a crop of orals has joined the older established therapies, yielding new options—and fierce competition. One thing they can all agree on: there's been a transformation of the treatment landscape in just the last three years. Noah Pines reports
Agencies and clients—are you looking for direction in the way you partner? A little candid advice from the other side may help you stay on course. Larry Dobrow reports
Lifecycle ought to dictate sales approach. So why are mature brands still detailing like it's 2005? Undercover research shows this is a big source of doctor angst. Marc Iskowitz reports
Everyone knows how to create the expected. But to be a great ad, it takes a little bit of the unexpected. These six show how it's done
Click the above link to access the complete Digital Edition of the 2013 Interactive Guide, with all text, charts and pictures.
Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.
Click the above link to access the complete Digital Edition of the Game Changers 2013 issue, with all text, charts and pictures.
Recognizes and rewards the best integration of different media for a single campaign for maximum measurable effect for clients' companies with $15 billion or more in 2012 worldwide revenue
Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education
Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communications channel by a healthcare agency
Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.
Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids that are distributed directly to HCPs
Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.
Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.
Recognizes excellence creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical
Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
Recognizes excellence in smartphone healthcare apps targeting HCPs, including: medical reference libraries for HCPs, promotional apps, patient records resources, med-ed apps and programs that turn smartphones into diagnostic tools or devices
Recognizes excellence from any digital programs targeting healthcare professionals, such as CRM programs, e-detailing, e-CME, online video, 3D animation, interactive live exhibits, video games and interactive sales training for reps
Recognizes excellence from any digital program offering consumers information, tools, education or promotion in the non-medical, health-and-wellness space
Recognizes excellence from any digital program offering consumers information, tools, education or promotion relating to diagnosis, treatment or management of medical conditions and ailments
Recognizes excellence from digital initiatives, targeting either consumers/patients or HCPs, that use social media channels, such as Facebook, Twitter and YouTube
Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com)
Recognizes excellence for websites targeted at healthcare professionals, promoting specific branded products and services (brand.com)
Recognizes excellence for websites targeted at consumers, promoting specific branded products and services (brand.com)
Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, HCPs, the investor community and other stakeholder groups
Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals
Recognizes excellence in direct promotion campaign materials that are targeting consumers
Recognizes excellence from any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals
Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites and online versions of print brands
What really sets these awards apart is the level of independence and authority with which every submission is reviewed.
Click the above link to access the complete Digital Edition of the October 2013 issue, with all text, charts and pictures.
Dagmar Rosa-Bjorkeson, VP/head, US general medicines MS business unit, Novartis
Co-pay initiatives rank among the most hotly debated topics in healthcare marketing today. Pharmas and healthcare providers love them. Payers and PBMs... not so much. Why is that? James Chase takes the moderator's chair
Sometimes it's a lateral move. Other times, advancing takes fancy footwork. The main thing, say these six biopharma execs, is to think on your feet. As told to Marc Iskowitz
Getting two unique agency cultures to click is no simple task. Larry Dobrow examines four healthcare-agency unions and finds that marital bliss is possible
Although job-cut announcements have become a part of daily life in the industry, average salaries have risen to an all-time high. Not only that, job satisfaction is up in pharma. However, this doesn't seem to prevent more people than ever looking to move, finds James Chase
Digital DNA is an inevitability, as we cannot forever resist this societal tide
Manufacturer, regulatory and agency promotions and hires
Christine Armstrong, Managing director, brand experience, Giant Creative/Strategy
Displaying an in-your-face, post-digital sensibility, these global campaigns tell provocative stories to instigate behavioral change
To better serve their customers, all customer-facing team members must speak the same language
Unfortunately, it's likely that Costco Wholesale ranks as the biggest tobacco trafficker in the US
FDA stakeholders in industry and academia told the agency in August that they're concerned about its newest initiative to make clinical trial data more publicly available
News on Intouch Solutions, Cambridge BioMarketing, MedEvoke and Eveo
Mc|K Healthcare said it resigned its largest account, UCB's Neupro patch, as the agency shifts its creative vision
Carolyn Morgan who has led LehmanMillet's West Coast office, was promoted to president and Deborah Lotterman to chief creative officer
The American College of Cardiology (ACC) said it's entered an agreement to cull insights from a healthcare database
Eli Lilly is tapping Humana's claims database for therapeutic study
Results from a study published in the Journal of Clinical Oncology suggest that blogging may help women with breast cancer battle depression.
Chantix, Pfizer's smoking-cessation drug, is back on the air with a terrific new set of testimonials.
Shire recently launched website HealTogether.com for people and communities afflicted with diabetes and diabetic foot ulcers (DFUs).
News on WebMD, Doximity, WellDoc and the COPD Foundation