Features Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the Pill?

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and opportunities

Features FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic communications environment.

Features Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Features Private View: Discussing Women's Health

Private View: Discussing Women's Health

Dan Chichester, chief creative officer, LLNS

Features Think you own your brand? Think again

Think you own your brand? Think again

When you have a successful brand, you tamper with it at your peril

Features We've only just begun

We've only just begun

We cemented our credibility during the most difficult period for publishing

Features Headliner: Galderma CEO confronts challenges

Headliner: Galderma CEO confronts challenges

Stuart Raetzman, CEO, Galderma Labs

Features DDR on DTC: Linzess

DDR on DTC: Linzess

Linzess has been enhanced and reworked to reach self-identified sufferers with its own brand relief story

Features Washington Insider: When FDA overstates its case

Washington Insider: When FDA overstates its case

What happens when it's the FDA—not a medical marketer—that is doing the overstating?

Features Saying goodbye to brand standards manuals

Saying goodbye to brand standards manuals

Don't waste another minute or dollar on your brand standards manual. It's painfully irrelevant

Features

Can value vanquish payer pressure?

Pharma cites "payer pressure" as one of its biggest marketing challenges yet struggles to make the "value" case for products. How can it translate market-access awareness into reimbursement success?

Features MM&M Awards 2014: The Final Cut

MM&M Awards 2014: The Final Cut

More than 100 esteemed industry leaders and thinkers spent several hours discussing, reviewing and scoring around 700 entries to the MM&M Awards. Here are the results of their efforts—the 2014 finalists

Features Multichannel Marketing: At Your Service

Multichannel Marketing: At Your Service

Pharma is moving toward a broader treatment paradigm based on providing additional services for patients. Boris Kushkuley describes what the Pill+ model looks like, and how multichannel marketing can facilitate it

Features Therapeutic Focus 2014: Oncology

Therapeutic Focus 2014: Oncology

Immunotherapy is an emerging powerhouse in cancer treatment. Early gains being made in multiple tumor types provide a glimpse of the effectiveness of several agents and regimens. While longer follow-up is needed, the results have analysts talking about a big shift in the war on cancer. Joe Dysart reports

Features Marketing Research: A Question of Value

Marketing Research: A Question of Value

When assessing the value of breakthrough drugs, Health Economics & Outcomes Research can help generate the economic profile of a new therapy. Mohan Bala and Meghan Gallagher explain its use

Features Leadership Exchange: Thinking More Like a Patient

Leadership Exchange: Thinking More Like a Patient

A major information explosion is just the tip of the iceberg in the paradigm shift that is taking place between pharma, marketers and the patients that they serve. James Chase asks experts from across the patient-to-pharma spectrum how the industry can negotiate the new environment to successfully put patients first

Features Biotech Report: Ultra Man

Biotech Report: Ultra Man

Innovation is still valued in the orphan-drug space, but the reimbursement bar is rising. NPS Pharma's Eric Pauwels, who's launched five ultra-rare disease products, explains how these biotech brands can demonstrate their value. Marc Iskowitz reports

Features Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

Features The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Features Top 100 Agencies 2014: W2O Group

Top 100 Agencies 2014: W2O Group

A steady focus on data analytics brings a new level of relevance

Features Top 100 Agencies 2014: Topin & Associates

Top 100 Agencies 2014: Topin & Associates

At Chicago firm, new business and a new strategic partnership

Features Top 100 Agencies 2014: Sudler & Hennessey

Top 100 Agencies 2014: Sudler & Hennessey

Thinking globally leads this agency to continued solid performance

Features Top 100 Agencies 2014: STRIKEFORCE Communications

Top 100 Agencies 2014: STRIKEFORCE Communications

Bucking the "monolithic" model results in client, revenue growth

Features Top 100 Agencies 2014: StoneArch

Top 100 Agencies 2014: StoneArch

After 30 years in the business, still finding new avenues to explore

Features Top 100 Agencies 2014: Siren Interactive

Top 100 Agencies 2014: Siren Interactive

Chicago firm broadens its base beyond a rare-disease specialty

Features Top 100 Agencies 2014: Scout Marketing

Top 100 Agencies 2014: Scout Marketing

A focus on specialty pharma puts this agency in a solid position

Features Top 100 Agencies 2014: Rosetta

Top 100 Agencies 2014: Rosetta

Longtime "patient-centric" agency sets the engagement standard

Features Top 100 Agencies 2014: RevHealth

Top 100 Agencies 2014: RevHealth

Getting out of the "professional agency box" spurs major growth

Features Top 100 Agencies 2014: Renavatio Healthcare Communications

Top 100 Agencies 2014: Renavatio Healthcare Communications

Launch leaders: Agency excels at helping brands get to market

Features Top 100 Agencies 2014: Razorfish Healthware

Top 100 Agencies 2014: Razorfish Healthware

Changing technology opens a path to "business transformation"

Features Top 100 Agencies 2014: Purohit Navigation

Top 100 Agencies 2014: Purohit Navigation

Chicago firm leverages specialty expertise into growing revenues

Features Top 100 Agencies 2014: Publicis Life Brands Medicus

Top 100 Agencies 2014: Publicis Life Brands Medicus

Getting out of its comfort zone lets agency pursue new opportunities

Features Top 100 Agencies 2014: Palio+Ignite

Top 100 Agencies 2014: Palio+Ignite

New collaboration at the top invigorates inVentiv Health shop

Features Top 100 Agencies 2014: Pacific Communications

Top 100 Agencies 2014: Pacific Communications

Keeping an eye on the media mix while never losing sight of digital

Features Top 100 Agencies 2014: Ogilvy CommonHealth Worldwide

Top 100 Agencies 2014: Ogilvy CommonHealth Worldwide

An agency with a big name and clients takes a personal approach

Features Top 100 Agencies 2014: Neon

Top 100 Agencies 2014: Neon

Agency comes out swinging after Pfizer hit, and scores a comeback

Features Top 100 Agencies 2014: The Navicor Group

Top 100 Agencies 2014: The Navicor Group

A broader scope opens the path to a new set of opportunities

Features Top 100 Agencies 2014: Natrel Communications

Top 100 Agencies 2014: Natrel Communications

Tempering a diversification drive with a focus on the fundamentals

Features Top 100 Agencies 2014: MicroMass Communications

Top 100 Agencies 2014: MicroMass Communications

Understanding patient behavior helps this agency bring in clients

Features Top 100 Agencies 2014: MedThink Communications

Top 100 Agencies 2014: MedThink Communications

A nimble, flexible approach attracts a diversified client base

Features Top 100 Agencies 2014: Mc|K Healthcare

Top 100 Agencies 2014: Mc|K Healthcare

Change is a constant across the board for this Boston-based firm

Features Top 100 Agencies 2014: McCann Torre Lazur

Top 100 Agencies 2014: McCann Torre Lazur

Launches and orphan brands lead agency to its "best year ever"

Features Top 100 Agencies 2014: McCann Regan Campbell Ward

Top 100 Agencies 2014: McCann Regan Campbell Ward

Even a year filled with changes "didn't change who we were"

Features Top 100 Agencies 2014: McCann Managed Markets

Top 100 Agencies 2014: McCann Managed Markets

"Great growth, new clients, new work" at this McCann shop

Features Top 100 Agencies 2014: McCann HumanCare

Top 100 Agencies 2014: McCann HumanCare

A new leader aims to transform both his agency—and healthcare

Features Top 100 Agencies 2014: McCann Echo Torre Lazur

Top 100 Agencies 2014: McCann Echo Torre Lazur

Maintaining a culture that has brought about long-term success

Features Top 100 Agencies 2014: LLNS

Top 100 Agencies 2014: LLNS

Taking a different line of thought brings double-digit growth

Features Top 100 Agencies 2014: LehmanMillet

Top 100 Agencies 2014: LehmanMillet

A well-planned transition puts agency in "a place of strength"

Features Top 100 Agencies 2014: Lanmark360

Top 100 Agencies 2014: Lanmark360

Using a "full-circle" approach attracts a broad range of clients

Features Top 100 Agencies 2014: Klick Health

Top 100 Agencies 2014: Klick Health

Future-focused, "fiercely independent" Toronto agency continues to surge

Features Top 100 Agencies 2014: JUICE Pharma Worldwide

Top 100 Agencies 2014: JUICE Pharma Worldwide

Moving past the consolidation hurdle with expansion and strength

Features Top 100 Agencies 2014: Jocoto

Top 100 Agencies 2014: Jocoto

Solid knowledge of devices and diagnostics brings in business

Features Top 100 Agencies 2014: IOMEDIA

Top 100 Agencies 2014: IOMEDIA

Achieving success by creating unique experiences, not just ads

Features Top 100 Agencies 2014: INVIVO Communications

Top 100 Agencies 2014: INVIVO Communications

A hi-tech focus adds devices work to Toronto shop's roster

Features Top 100 Agencies 2014: Intouch Solutions

Top 100 Agencies 2014: Intouch Solutions

A David that can go toe-to-toe with the network-agency Goliaths

Features Top 100 Agencies 2014: Infuse Medical

Top 100 Agencies 2014: Infuse Medical

"Mobile is here to stay," and this agency is poised to benefit from it

Features Top 100 Agencies 2014: ICC Lowe Trio

Top 100 Agencies 2014: ICC Lowe Trio

Despite a six-month breather from pitches, ICC firm's sales rose

Features Top 100 Agencies 2014: ICC Lowe Pace

Top 100 Agencies 2014: ICC Lowe Pace

Acting like a conflict shop—with the resources of a large company

Features Top 100 Agencies 2014: ICC Lowe

Top 100 Agencies 2014: ICC Lowe

New talent and expanding scope have made it "a different agency"

Features Top 100 Agencies: Hobart Group Holdings

Top 100 Agencies: Hobart Group Holdings

A new parent company creates a better position for moving forward

Features Top 100 Agencies 2014: HLG Health Communications

Top 100 Agencies 2014: HLG Health Communications

Reimbursement is a hurdle, but HLG is succeeding nonetheless

Features Top 100 Agencies 2014: Heartbeat Ideas & Heartbeat West

Top 100 Agencies 2014: Heartbeat Ideas & Heartbeat West

Getting under the PHCG umbrella, but keeping its staff and culture

Features Top 100 Agencies 2014: HealthEd Group

Top 100 Agencies 2014: HealthEd Group

Despite a rocky year, agency sets a solid course for future success

Features Top 100 Agencies 2014: Healthcare Regional Marketing

Top 100 Agencies 2014: Healthcare Regional Marketing

By thinking locally, the agency develops global-scale success

Features Top 100 Agencies 2014: HCB Health

Top 100 Agencies 2014: HCB Health

Expertise in digital and devices nets record year for Austin agency

Features Top 100 Agencies 2014: Havas Lynx

Top 100 Agencies 2014: Havas Lynx

Employing a tech-forward strategy to create "a new kind of agency"

Features Top 100 Agencies 2014: Havas Life New York

Top 100 Agencies 2014: Havas Life New York

For this agency, it's not about saying "digital," it's about doing it

Features Top 100 Agencies 2014: Havas Life Metro

Top 100 Agencies 2014: Havas Life Metro

A setbacl from a major client opens a path to diversification

Features Top 100 Agencies 2014: Havas Health Software

Top 100 Agencies 2014: Havas Health Software

Experimentation is the key word at the Havas network software hub

Features Top 100 Agencies 2014: Harrison and Star

Top 100 Agencies 2014: Harrison and Star

Balancing the status quo with a taste for the new reaps benefits

Features Top 100 Agencies 2014: H4B Chelsea

Top 100 Agencies 2014: H4B Chelsea

A team that deftly fielded several curves the FDA threw its way

Features Top 100 Agencies 2014: H4B Catapult

Top 100 Agencies 2014: H4B Catapult

Digital is just a small part of this Havas agency's portfolio of skills

Features Top 100 Agencies 2014: H4B Back Bay

Top 100 Agencies 2014: H4B Back Bay

Network shop's nimble approach makes waves in the Boston market

Features Top 100 Agencies 2014: GSW

Top 100 Agencies 2014: GSW

With a major merger in the rearview mirror, focus is firmly on the future

Features Top 100 Agencies 2014: Greater than One

Top 100 Agencies 2014: Greater than One

Figuring out big data paves a pathway to large-scale growth

Features Top 100 Agencies 2014: Giant

Top 100 Agencies 2014: Giant

Betting on the value of senior-level talent pays off big for SF agency

Features Top 100 Agencies 2014: ghg

Top 100 Agencies 2014: ghg

Finding success by engaging in conversations about healthcare

Features Top 100 Agencies 2014: GCG Healthcare

Top 100 Agencies 2014: GCG Healthcare

A great work environment leads to great ideas and great work

Features Top 100 Agencies 2014: GA Communication Group

Top 100 Agencies 2014: GA Communication Group

At the center of a new network, agency has a solid, steady year

Features Top 100 Agencies 2014: Flashpoint Medica

Top 100 Agencies 2014: Flashpoint Medica

Digital chops power Omincom agency past client setbacks

Features Top 100 Agencies 2014: Fingerpaint

Top 100 Agencies 2014: Fingerpaint

A collaborative spirit has put this agency on the road to growth

Features Top 100 Agencies 2014: FCB Health

Top 100 Agencies 2014: FCB Health

A new name returns this agency to its roots and also moves it forward

Features Top 100 Agencies 2014: Extrovertic Communications

Top 100 Agencies 2014: Extrovertic Communications

Preparing for the future with a focus on evolution and efficiency

Features Top 100 Agencies 2014: Excitant Healthcare Advertising

Top 100 Agencies 2014: Excitant Healthcare Advertising

A relative newcomer makes its name in pharma and healthcare

Features Top 100 Agencies 2014: Evoke Health

Top 100 Agencies 2014: Evoke Health

Turning top talent and strong vision into increasing growth

Features Top 100 Agencies 2014: Eveo

Top 100 Agencies 2014: Eveo

More space, more locations and new leadership for a growing firm

Features Top 100 Agencies 2014: Entrée Health

Top 100 Agencies 2014: Entrée Health

Following up a smooth transition with a year of strong performance

Features Top 100 Agencies 2014: Dudnyk

Top 100 Agencies 2014: Dudnyk

Strategic and creative strengths result in an "outstanding" year

Features Top 100 Agencies 2014: Discovery USA

Top 100 Agencies 2014: Discovery USA

Creating strong momentum with a broad portfolio of services

Features Top 100 Agencies 2014: Digitas Health LifeBrands

Top 100 Agencies 2014: Digitas Health LifeBrands

Top on this agency's to-do list: establishing itself on a global scale

Features Top 100 Agencies 2014: DiD

Top 100 Agencies 2014: DiD

Bigger digs clear the way for roster expansion at suburban Philly firm

Features Top 100 Agencies 2014: DevicePharm

Top 100 Agencies 2014: DevicePharm

Medical device agency spreads its wings, but keeps core values

Features Top 100 Agencies 2014: Concentric Health Experience

Top 100 Agencies 2014: Concentric Health Experience

Expanding the healthcare playing field attracts clients and revenue

Features Top 100 Agencies 2014: Compass Healthcare Marketers

Top 100 Agencies 2014: Compass Healthcare Marketers

A team of new leaders pilots agency to its best year ever

Features Top 100 Agencies 2014: closerlook

Top 100 Agencies 2014: closerlook

Working on the front lines of the relationship-marketing revolution

Features Top 100 Agencies 2014: Chandler Chicco Companies

Top 100 Agencies 2014: Chandler Chicco Companies

Making social media a major player in brand communication

Features Top 100 Agencies 2014: Centron

Top 100 Agencies 2014: Centron

Keeping up with change sets agency up for continued success

Features Top 100 Agencies 2014: The CementBloc

Top 100 Agencies 2014: The CementBloc

Working effectively with clients results in wins—and awards

Features Top 100 Agencies 2014: CDMiConnect

Top 100 Agencies 2014: CDMiConnect

Living "Patients First" in a way that few other organizations do

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