Private View: Immersive Ideas

Private View: Immersive Ideas

These multi-dimensional, surround-sound experiences suck you right in for living, breathing engagement

MM&M Awards 2014: Gazing at the Stars

MM&M Awards 2014: Gazing at the Stars

Standouts from the pharma, agency and media worlds aligned on the evening of October 2, as the industry saluted the winners of the 2014 MM&M Awards. Click on the slideshow below to see a gallery of pictures from the event

Leadership Exchange: Engaging the Digital Natives

Leadership Exchange: Engaging the Digital Natives

Striking the right tone in health communications with digital-savvy Millennials is tricky. Marc Iskowitz asks seven experts for some of the keys to facilitating that conversation

Therapeutic Focus 2014: Neurology

Therapeutic Focus 2014: Neurology

New therapies are shaking up MS and insomnia, while the slow pace of progress in Alzheimer's continues to frustrate patients and physicians alike. Welcome to neurology, where, Joe Dysart reports, treatment breakthroughs in certain areas are counteracted by setbacks in others

Cloud Marketing: Cloud Power

Cloud Marketing: Cloud Power

For all the talk about "the cloud," it promises most players in the pharma loop—sales and marketing execs, R&D teams and even the FDA—a better and faster way of doing business. Sarah Mahoney reports on how "the cloud" has become much more than a buzzword, and on what's inhibiting adoption

Point of Care: Ready to Wear

Point of Care: Ready to Wear

For the last few years, technology companies have been far more bullish about the potential of wearable health devices than healthcare organizations, never mind the consumers who were supposedly so eager to embrace them. New research, however, reveals that wearables may finally be catching on. Parks Associates' Harry Wang explains

Informed Targeting: Target Practice

Informed Targeting: Target Practice

As traditional saturation detailing and speaker programs lose ground, the advent of big data and analytics is letting pharma companies reach prized prescribers through new techniques like informed targeting and dynamic marketing. ZS Associates' Pratap Khedkar and Malcolm Sturgis explain

Engaging HCPs: Inhospitable

Engaging HCPs: Inhospitable

Hospitals used to be much more welcoming to pharma sales reps than they are today. Larry Dobrow looks at how the rise of the hospitalist has changed the game plan for getting the word out about products

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.

Therapeutic Focus 2014: Vaccines

Therapeutic Focus 2014: Vaccines

The anti-vaccination movement continues to make noise, but the Ebola scare has highlighted the role vaccines play in controlling diseases—and saving lives. Joe Dysart looks at the implications of the quest for an anti-Ebola vaccine, as well as the corporate shakeup in the vaccine sector.

Career Paths: The Climb

Career Paths: The Climb

As these eight pharma execs tell Larry Dobrow, achieving long-term success takes learning, listening, adapting and connecting with colleagues

Career & Salary Survey: In Check

Career & Salary Survey: In Check

Salaries are down,the industry gender gap persists and people have their eyes peeled for better gigs. But job satisfaction remains positive and, compared with other businesses, the pay isn't half-bad. James Chase attempts to make sense of the seeming contradictions

Headliner: HealthSpot's teleconnected CEO

Headliner: HealthSpot's teleconnected CEO

Steve Cashman, Founder and CEO, HealthSpot

Recruitment: The New Breed

Recruitment: The New Breed

What do healthcare agencies really want when it comes to potential employees? The answer to that question is in a constant state of flux, as technologies, clients' changing demands and the ever-expanding skill sets of a new generation of job seekers are transforming the rules of recruitment and hiring. Larry Dobrow reports

Therapeutic Focus 2014: Women's Health

Therapeutic Focus 2014: Women's Health

To see what's new in the women's health market, it might be necessary to take a look back. The return of the IUD is just one comeback shaping the future of a field that has never been a stranger to controversy. Noah Pines reports on the latest developments in this space

Patient Education/ Marketing: Keeping Pace with Patients

Patient Education/ Marketing: Keeping Pace with Patients

Welcome to patient education circa 2014: With patient expectations at an all-time high, pharma marketers are struggling to keep up in the quest to make meaningful contact with tech-empowered audiences. But a few savvy companies seem to have cracked the communication code, moving to the forefront of this movement. Larry Dobrow reports

Journal Ad Review: Reality Bites

Journal Ad Review: Reality Bites

Print's numbers may be taking some small steps in the right direction, but data is what the industry really wants to sink its teeth into. Larry Dobrow reports on what 2014's slight uptick means in the context of an evolving media mix

Headliner: Proteus CEO takes an original path

Headliner: Proteus CEO takes an original path

Andrew Thompson, CEO, Proteus Digital Health

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the Pill?

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and opportunities

Headliner: Galderma CEO confronts challenges

Headliner: Galderma CEO confronts challenges

Stuart Raetzman, CEO, Galderma Labs

MM&M Awards 2014: The Final Cut

MM&M Awards 2014: The Final Cut

More than 100 esteemed industry leaders and thinkers spent several hours discussing, reviewing and scoring around 700 entries to the MM&M Awards. Here are the results of their efforts—the 2014 finalists

Multichannel Marketing: At Your Service

Multichannel Marketing: At Your Service

Pharma is moving toward a broader treatment paradigm based on providing additional services for patients. Boris Kushkuley describes what the Pill+ model looks like, and how multichannel marketing can facilitate it

Therapeutic Focus 2014: Oncology

Therapeutic Focus 2014: Oncology

Immunotherapy is an emerging powerhouse in cancer treatment. Early gains being made in multiple tumor types provide a glimpse of the effectiveness of several agents and regimens. While longer follow-up is needed, the results have analysts talking about a big shift in the war on cancer. Joe Dysart reports

Marketing Research: A Question of Value

Marketing Research: A Question of Value

When assessing the value of breakthrough drugs, Health Economics & Outcomes Research can help generate the economic profile of a new therapy. Mohan Bala and Meghan Gallagher explain its use

Leadership Exchange: Thinking More Like a Patient

Leadership Exchange: Thinking More Like a Patient

A major information explosion is just the tip of the iceberg in the paradigm shift that is taking place between pharma, marketers and the patients that they serve. James Chase asks experts from across the patient-to-pharma spectrum how the industry can negotiate the new environment to successfully put patients first

Biotech Report: Ultra Man

Biotech Report: Ultra Man

Innovation is still valued in the orphan-drug space, but the reimbursement bar is rising. NPS Pharma's Eric Pauwels, who's launched five ultra-rare disease products, explains how these biotech brands can demonstrate their value. Marc Iskowitz reports

Top 100 Agencies 2014: Wunderman World Health

Top 100 Agencies 2014: Wunderman World Health

Employing the tools clients and audiences want yields success

Top 100 Agencies 2014: W2O Group

Top 100 Agencies 2014: W2O Group

A steady focus on data analytics brings a new level of relevance

Top 100 Agencies 2014: Vogel Farina

Top 100 Agencies 2014: Vogel Farina

Specialty, long VF's sweet spot, has them on a major growth spurt

Top 100 Agencies 2014: Triple Threat Communications

Top 100 Agencies 2014: Triple Threat Communications

Putting client success first reaps increasing rewards for this agency

Top 100 Agencies 2014: Topin & Associates

Top 100 Agencies 2014: Topin & Associates

At Chicago firm, new business and a new strategic partnership

Top 100 Agencies 2014: Sudler & Hennessey

Top 100 Agencies 2014: Sudler & Hennessey

Thinking globally leads this agency to continued solid performance

Top 100 Agencies 2014: STRIKEFORCE Communications

Top 100 Agencies 2014: STRIKEFORCE Communications

Bucking the "monolithic" model results in client, revenue growth

Top 100 Agencies 2014: StoneArch

Top 100 Agencies 2014: StoneArch

After 30 years in the business, still finding new avenues to explore

Top 100 Agencies 2014: Siren Interactive

Top 100 Agencies 2014: Siren Interactive

Chicago firm broadens its base beyond a rare-disease specialty

Top 100 Agencies 2014: Scout Marketing

Top 100 Agencies 2014: Scout Marketing

A focus on specialty pharma puts this agency in a solid position

Top 100 Agencies 2014: Saatchi & Saatchi Wellness

Top 100 Agencies 2014: Saatchi & Saatchi Wellness

Emerging from a consolidation with all of its strengths intact

Top 100 Agencies 2014: Rosetta

Top 100 Agencies 2014: Rosetta

Longtime "patient-centric" agency sets the engagement standard

Top 100 Agencies 2014: RevHealth

Top 100 Agencies 2014: RevHealth

Getting out of the "professional agency box" spurs major growth

Top 100 Agencies 2014: Renavatio Healthcare Communications

Top 100 Agencies 2014: Renavatio Healthcare Communications

Launch leaders: Agency excels at helping brands get to market

Top 100 Agencies 2014: Razorfish Healthware

Top 100 Agencies 2014: Razorfish Healthware

Changing technology opens a path to "business transformation"

Top 100 Agencies 2014: Purohit Navigation

Top 100 Agencies 2014: Purohit Navigation

Chicago firm leverages specialty expertise into growing revenues

Top 100 Agencies 2014: PulseCX

Top 100 Agencies 2014: PulseCX

A new name illustrates this agency's new strategy and focus

Top 100 Agencies 2014: Publicis Life Brands Medicus

Top 100 Agencies 2014: Publicis Life Brands Medicus

Getting out of its comfort zone lets agency pursue new opportunities

Top 100 Agencies 2014: Palio+Ignite

Top 100 Agencies 2014: Palio+Ignite

New collaboration at the top invigorates inVentiv Health shop

Top 100 Agencies 2014: Pacific Communications

Top 100 Agencies 2014: Pacific Communications

Keeping an eye on the media mix while never losing sight of digital

Top 100 Agencies 2014: Ogilvy CommonHealth Worldwide

Top 100 Agencies 2014: Ogilvy CommonHealth Worldwide

An agency with a big name and clients takes a personal approach

Top 100 Agencies 2014: Neon

Top 100 Agencies 2014: Neon

Agency comes out swinging after Pfizer hit, and scores a comeback

Top 100 Agencies 2014: The Navicor Group

Top 100 Agencies 2014: The Navicor Group

A broader scope opens the path to a new set of opportunities

Top 100 Agencies 2014: Natrel Communications

Top 100 Agencies 2014: Natrel Communications

Tempering a diversification drive with a focus on the fundamentals

Top 100 Agencies 2014: MicroMass Communications

Top 100 Agencies 2014: MicroMass Communications

Understanding patient behavior helps this agency bring in clients

Top 100 Agencies 2014: MedThink Communications

Top 100 Agencies 2014: MedThink Communications

A nimble, flexible approach attracts a diversified client base

Top 100 Agencies 2014: Mc|K Healthcare

Top 100 Agencies 2014: Mc|K Healthcare

Change is a constant across the board for this Boston-based firm

Top 100 Agencies 2014: McCann Torre Lazur

Top 100 Agencies 2014: McCann Torre Lazur

Launches and orphan brands lead agency to its "best year ever"

Top 100 Agencies 2014: McCann Regan Campbell Ward

Top 100 Agencies 2014: McCann Regan Campbell Ward

Even a year filled with changes "didn't change who we were"

Top 100 Agencies 2014: McCann Managed Markets

Top 100 Agencies 2014: McCann Managed Markets

"Great growth, new clients, new work" at this McCann shop

Top 100 Agencies 2014: McCann HumanCare

Top 100 Agencies 2014: McCann HumanCare

A new leader aims to transform both his agency—and healthcare

Top 100 Agencies 2014: McCann Echo Torre Lazur

Top 100 Agencies 2014: McCann Echo Torre Lazur

Maintaining a culture that has brought about long-term success

Top 100 Agencies 2014: LLNS

Top 100 Agencies 2014: LLNS

Taking a different line of thought brings double-digit growth

Top 100 Agencies 2014: LehmanMillet

Top 100 Agencies 2014: LehmanMillet

A well-planned transition puts agency in "a place of strength"

Top 100 Agencies 2014: Lanmark360

Top 100 Agencies 2014: Lanmark360

Using a "full-circle" approach attracts a broad range of clients

Top 100 Agencies 2014: Klick Health

Top 100 Agencies 2014: Klick Health

Future-focused, "fiercely independent" Toronto agency continues to surge

Top 100 Agencies 2014: JUICE Pharma Worldwide

Top 100 Agencies 2014: JUICE Pharma Worldwide

Moving past the consolidation hurdle with expansion and strength

Top 100 Agencies 2014: Jocoto

Top 100 Agencies 2014: Jocoto

Solid knowledge of devices and diagnostics brings in business

Top 100 Agencies 2014: IOMEDIA

Top 100 Agencies 2014: IOMEDIA

Achieving success by creating unique experiences, not just ads

Top 100 Agencies 2014: INVIVO Communications

Top 100 Agencies 2014: INVIVO Communications

A hi-tech focus adds devices work to Toronto shop's roster

Top 100 Agencies 2014: Intouch Solutions

Top 100 Agencies 2014: Intouch Solutions

A David that can go toe-to-toe with the network-agency Goliaths

Top 100 Agencies 2014: Infuse Medical

Top 100 Agencies 2014: Infuse Medical

"Mobile is here to stay," and this agency is poised to benefit from it

Top 100 Agencies 2014: ICC Lowe Trio

Top 100 Agencies 2014: ICC Lowe Trio

Despite a six-month breather from pitches, ICC firm's sales rose

Top 100 Agencies 2014: ICC Lowe Pace

Top 100 Agencies 2014: ICC Lowe Pace

Acting like a conflict shop—with the resources of a large company

Top 100 Agencies 2014: ICC Lowe

Top 100 Agencies 2014: ICC Lowe

New talent and expanding scope have made it "a different agency"

Top 100 Agencies: Hobart Group Holdings

Top 100 Agencies: Hobart Group Holdings

A new parent company creates a better position for moving forward

Top 100 Agencies 2014: HLG Health Communications

Top 100 Agencies 2014: HLG Health Communications

Reimbursement is a hurdle, but HLG is succeeding nonetheless

Top 100 Agencies 2014: Heartbeat Ideas & Heartbeat West

Top 100 Agencies 2014: Heartbeat Ideas & Heartbeat West

Getting under the PHCG umbrella, but keeping its staff and culture

Top 100 Agencies 2014: HealthEd Group

Top 100 Agencies 2014: HealthEd Group

Despite a rocky year, agency sets a solid course for future success

Top 100 Agencies 2014: Healthcare Regional Marketing

Top 100 Agencies 2014: Healthcare Regional Marketing

By thinking locally, the agency develops global-scale success

Top 100 Agencies 2014: HCB Health

Top 100 Agencies 2014: HCB Health

Expertise in digital and devices nets record year for Austin agency

Top 100 Agencies 2014: Havas Lynx

Top 100 Agencies 2014: Havas Lynx

Employing a tech-forward strategy to create "a new kind of agency"

Top 100 Agencies 2014: Havas Life New York

Top 100 Agencies 2014: Havas Life New York

For this agency, it's not about saying "digital," it's about doing it

Top 100 Agencies 2014: Havas Life Metro

Top 100 Agencies 2014: Havas Life Metro

A setbacl from a major client opens a path to diversification

Top 100 Agencies 2014: Havas Health Software

Top 100 Agencies 2014: Havas Health Software

Experimentation is the key word at the Havas network software hub

Top 100 Agencies 2014: Harrison and Star

Top 100 Agencies 2014: Harrison and Star

Balancing the status quo with a taste for the new reaps benefits

Top 100 Agencies 2014: H4B Chelsea

Top 100 Agencies 2014: H4B Chelsea

A team that deftly fielded several curves the FDA threw its way

Top 100 Agencies 2014: H4B Catapult

Top 100 Agencies 2014: H4B Catapult

Digital is just a small part of this Havas agency's portfolio of skills

Top 100 Agencies 2014: H4B Back Bay

Top 100 Agencies 2014: H4B Back Bay

Network shop's nimble approach makes waves in the Boston market

Top 100 Agencies 2014: GSW

Top 100 Agencies 2014: GSW

With a major merger in the rearview mirror, focus is firmly on the future

Top 100 Agencies 2014: Greater than One

Top 100 Agencies 2014: Greater than One

Figuring out big data paves a pathway to large-scale growth

Top 100 Agencies 2014: Giant

Top 100 Agencies 2014: Giant

Betting on the value of senior-level talent pays off big for SF agency

Top 100 Agencies 2014: ghg

Top 100 Agencies 2014: ghg

Finding success by engaging in conversations about healthcare

Top 100 Agencies 2014: GCG Healthcare

Top 100 Agencies 2014: GCG Healthcare

A great work environment leads to great ideas and great work

Top 100 Agencies 2014: GA Communication Group

Top 100 Agencies 2014: GA Communication Group

At the center of a new network, agency has a solid, steady year

Top 100 Agencies 2014: Flashpoint Medica

Top 100 Agencies 2014: Flashpoint Medica

Digital chops power Omincom agency past client setbacks

Top 100 Agencies 2014: Fingerpaint

Top 100 Agencies 2014: Fingerpaint

A collaborative spirit has put this agency on the road to growth

Top 100 Agencies 2014: FCB Health

Top 100 Agencies 2014: FCB Health

A new name returns this agency to its roots and also moves it forward

Top 100 Agencies 2014: Extrovertic Communications

Top 100 Agencies 2014: Extrovertic Communications

Preparing for the future with a focus on evolution and efficiency

Top 100 Agencies 2014: Excitant Healthcare Advertising

Top 100 Agencies 2014: Excitant Healthcare Advertising

A relative newcomer makes its name in pharma and healthcare

Top 100 Agencies 2014: Evoke Health

Top 100 Agencies 2014: Evoke Health

Turning top talent and strong vision into increasing growth

Top 100 Agencies 2014: Eveo

Top 100 Agencies 2014: Eveo

More space, more locations and new leadership for a growing firm

Top 100 Agencies 2014: Entrée Health

Top 100 Agencies 2014: Entrée Health

Following up a smooth transition with a year of strong performance

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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