Cloud Marketing: Cloud Control

Cloud Marketing: Cloud Control

To unlock the vast business potential of the cloud, pharma must first overcome its inherent resistance to change and then commit to tearing down those silo walls. James Chase reports

Point of Care: Point of Where?

Point of Care: Point of Where?

With rare exceptions, the point of care used to be one of three places: the doctor's office, the hospital or the pharmacy. But with advancing technology and connectivity facilitating physician-patient sessions that can take place with one—or both—participants lounging on the beach, the point of care is now officially wherever patients want it to be. Rebecca Mayer Knutsen reports

Biotech Report: Will Gene Therapy Go Mainstream?

Biotech Report: Will Gene Therapy Go Mainstream?

The products are safe. The science is rock-solid. Patients are champing at the bit. But as much as the industry may be lining up behind gene therapies, marketing and operational questions abound. Larry Dobrow reports on the current state of the gene therapy union

Therapeutic Focus: Oncology

Therapeutic Focus: Oncology

Today's cancer therapies have an unlikely champion in their corner: the immune system. Scientists are training the natural disease defender to KO cancer for good—and pharma companies are drooling over the flashy premium prices and commercial success of marketed immunotherapies, which have ignited vigorous pipeline work. Rebecca Mayer Knutsen surveys the $32-billion US cancer segment

Headliner: Silk smooths Takeda myeloma shift

Headliner: Silk smooths Takeda myeloma shift

He didn't want to just invest in a winning horse—he wanted to help groom it

Editor's Desk: Off-label and on the record

Editor's Desk: Off-label and on the record

Taking a look back at what's happened—and what hasn't happened—on the healthcare communications policy front so far this summer

Leadership Exchange: 21st Century Promotion

Leadership Exchange: 21st Century Promotion

From the 21st Century Cures Act to Amarin's off-label suit, Marc Iskowitz asks seven experts what the confluence of policy developments means for pharma promotion.

Patients expect pharma will boost engagement

Patients expect pharma will boost engagement

The pharma business needs to take engagement far more seriously than it has in the past. At the same time, there are signs that the industry is finally acting with more urgency and even transparency.

Index of Agencies and Advertisers

Please open the PDF (named Index) below for a complete listing from our July 2015 issue

Top 100 Agencies 2015: Wunderman Health

Top 100 Agencies 2015: Wunderman Health

Digital accounts for more than happiness

Top 100 Agencies 2015: W2O Group

Top 100 Agencies 2015: W2O Group

An agency with a "no walls" philosophy

Top 100 Agencies 2015: Triple Threat Communications

Top 100 Agencies 2015: Triple Threat Communications

Motivation, ability and trigger

Top 100 Agencies 2015: Trio

Top 100 Agencies 2015: Trio

Keeping up with the times while integrating into a new family

Top 100 Agencies 2015: Topin & Associates, an HCB Health Company

Top 100 Agencies 2015: Topin & Associates, an HCB Health Company

A veteran Chicago shop has a new parent

Top 100 Agencies 2015: Sudler & Hennessey

Top 100 Agencies 2015: Sudler & Hennessey

Offering clients solutions they didn't even know they needed yet

Top 100 Agencies 2015: STRIKEFORCE Communications

Top 100 Agencies 2015: STRIKEFORCE Communications

A smaller agency thinks and acts big

Top 100 Agencies 2015: StoneArch

Top 100 Agencies 2015: StoneArch

Aligning across healthcare's continuum

Top 100 Agencies 2015: Siren Interactive

Top 100 Agencies 2015: Siren Interactive

A surge follows an acquisition

Top 100 Agencies 2015: Scout

Top 100 Agencies 2015: Scout

Independence has its rewards

Top 100 Agencies 2015: Saatchi & Saatchi Wellness

Top 100 Agencies 2015: Saatchi & Saatchi Wellness

A new move promotes new energy

Top 100 Agencies 2015: RevHealth

Top 100 Agencies 2015: RevHealth

An agency with degrees of certainty

Top 100 Agencies 2015: Renavatio Healthcare Communications

Top 100 Agencies 2015: Renavatio Healthcare Communications

Daredevil depth-defying devotion

Top 100 Agencies 2015: Razorfish Health

Top 100 Agencies 2015: Razorfish Health

Real transformation in action

Top 100 Agencies 2015: Purohit Navigation

Top 100 Agencies 2015: Purohit Navigation

Making a specialty of specialty work

Top 100 Agencies 2015: PulseCX

Top 100 Agencies 2015: PulseCX

Searching for transformational change

Top 100 Agencies 2015: Publicis Life Brands Medicus

Top 100 Agencies 2015: Publicis Life Brands Medicus

Transparency: right for clients and staff

Top 100 Agencies 2015: Precision For Value

Top 100 Agencies 2015: Precision For Value

A sharp focus on managed markets

Top 100 Agencies 2015: Palio

Top 100 Agencies 2015: Palio

A rebranded leadership team leads a rebranded agency

Top 100 Agencies 2015: Pacific Communications

Top 100 Agencies 2015: Pacific Communications

Keeping steady amid storms

Top 100 Agencies 2015: Pace

Top 100 Agencies 2015: Pace

Realignment leads to rebranding and success (plus flexibility and growth)

Top 100 Agencies 2015: Ogilvy CommonHealth Worldwide

Top 100 Agencies 2015: Ogilvy CommonHealth Worldwide

An agency running on all cylinders

Top 100 Agencies 2015: Neon

Top 100 Agencies 2015: Neon

A young agency transcends its "conflict shop" lineage

Top 100 Agencies 2015: The Navicor Group

Top 100 Agencies 2015: The Navicor Group

Thinking of oncology as an entire platform

Top 100 Agencies 2015: Natrel

Top 100 Agencies 2015: Natrel

Bolstering an agency from within to meet consumers' needs

Top 100 Agencies 2015: MicroMass

Top 100 Agencies 2015: MicroMass

Fusing behavioral science with the art of storytelling

Top 100 Agencies 2015: Merkle

Top 100 Agencies 2015: Merkle

Building growth on marketing analytics

Top 100 Agencies 2015: MedThink Communications

Top 100 Agencies 2015: MedThink Communications

A Caroline shop looks to diversify

Top 100 Agencies 2015: MediMedia Managed Markets

Top 100 Agencies 2015: MediMedia Managed Markets

Coming out ahead after an acquisition

Top 100 Agencies 2015: McK|CP Healthcare

Top 100 Agencies 2015: McK|CP Healthcare

A merger that makes sense

Top 100 Agencies 2015: McCann Torre Lazur

Top 100 Agencies 2015: McCann Torre Lazur

A launch agency keeps new-product role

Top 100 Agencies 2015: McCann Regan Campbell Ward

Top 100 Agencies 2015: McCann Regan Campbell Ward

Being part of something bigger is okay

Top 100 Agencies 2015: McCann HumanCare North America

Top 100 Agencies 2015: McCann HumanCare North America

Pushing the envelope to evolve wisely

Top 100 Agencies 2015: McCann Echo

Top 100 Agencies 2015: McCann Echo

Distinguishing itself from its sister firms

Top 100 Agencies 2015: McCann Managed Markets

Top 100 Agencies 2015: McCann Managed Markets

Reaching a tipping point is both exciting and rewarding

Top 100 Agencies 2015: Maricich Healthcare Communication

Top 100 Agencies 2015: Maricich Healthcare Communication

Guileless enthusiasm speaks volumes

Top 100 Agencies 2015: LLNS

Top 100 Agencies 2015: LLNS

A transitional year paved the way for new openings at this venerable agency

Top 100 Agencies 2015: LehmanMillet

Top 100 Agencies 2015: LehmanMillet

Trustworthiness is a business basic for this longtime Boston agency

Top 100 Agencies 2015: Lanmark360

Top 100 Agencies 2015: Lanmark360

Moving beyond dental while steadily pushing into digital

Top 100 Agencies 2015: Klick Health

Top 100 Agencies 2015: Klick Health

Ice cream? Salons? Klick does it all, and does it well

Top 100 Agencies 2015: JUICE Pharma Worldwide

Top 100 Agencies 2015: JUICE Pharma Worldwide

Being one of the best one-stop shops makes growing all the easier

Top 100 Agencies 2015: IOMEDIA

Top 100 Agencies 2015: IOMEDIA

This digital firm has made the fully realized leap from 2-D to 3-D

Agency Intro: Not Your Father's Agency

Agency Intro: Not Your Father's Agency

Agency business again appears to be up for a healthy cross-section of companies this year. And, according to our annual business barometer of healthcare firms, the new agency is thriving on a diet of mostly digital work on both the HCP and consumer sides. Meanwhile, the increased emphasis on creating memorable content and patient-centered user experiences appears to be a driving force in pharmaceutical clients' marketing strategy. Marc Iskowitz reports

Top 100 Agencies 2015: INVIVO Communications

Top 100 Agencies 2015: INVIVO Communications

Focusing on a solid set of core skills

Top 100 Agencies 2015: inVentiv Health Public Relations Group

Top 100 Agencies 2015: inVentiv Health Public Relations Group

A new name but a story long in the making

Top 100 Agencies 2015: Intouch Solutions

Top 100 Agencies 2015: Intouch Solutions

Digital prowess drives this Kansas City-based agency toward the $100-million mark

Agency Think Tank: Strong Performers

The emphasis on providing service and value in healthcare has prompted the industry's largest holding companies to fuse their capabilities as they seek to connect this industry's disparate stakeholders. As told to Marc Iskowitz

Top 100 Agencies 2015: Infuse Medical

Top 100 Agencies 2015: Infuse Medical

Going deeper with existing clients

Top 100 Agencies 2015: ICC

Top 100 Agencies 2015: ICC

Neither realignment nor a name change deterred this powerhouse's progress

Top 100 Agencies 2015: HLG Communications

Top 100 Agencies 2015: HLG Communications

Reinventing to offer more to clients

Top 100 Agencies 2015: Heartbeat Ideas & Heartbeat West

Top 100 Agencies 2015: Heartbeat Ideas & Heartbeat West

A transition year wrought rejuvenation

Top 100 Agencies 2015: Healthcare Regional Marketing

Top 100 Agencies 2015: Healthcare Regional Marketing

A market-specific approach resonates

Top 100 Agencies 2015: HCB Health

Top 100 Agencies 2015: HCB Health

Hello, Chicago! says an Austin agency

Top 100 Agencies 2015: Havas Life New York

Top 100 Agencies 2015: Havas Life New York

Diversifying breeds happiness

Top 100 Agencies 2015: Havas Lynx

Top 100 Agencies 2015: Havas Lynx

Evolving from a digitally focused shop into a full-service agency

Top 100 Agencies 2015: Havas Life Metro

Top 100 Agencies 2015: Havas Life Metro

Efforts to diversify roster

Top 100 Agencies 2015: Harrison and Star

Top 100 Agencies 2015: Harrison and Star

Looking at pharma from the inside out

Top 100 Agencies 2015: H4B Chelsea

Top 100 Agencies 2015: H4B Chelsea

Focusing on the customer experience

Top 100 Agencies 2015: H4B Catapult

Top 100 Agencies 2015: H4B Catapult

Persevering through a blip in business

Top 100 Agencies 2015: H4B Boston

Top 100 Agencies 2015: H4B Boston

A firm finds that the only way to grow is up

Top 100 Agencies 2015: Guidemark Health

Top 100 Agencies 2015: Guidemark Health

Unifying legacy business with winning business

Top 100 Agencies 2015: GSW

Top 100 Agencies 2015: GSW

Being the voice of the patient drives the creative teams at this Ohio agency

Top 100 Agencies 2015: Greater Than One

Top 100 Agencies 2015: Greater Than One

The wave of the future for AOR

Top 100 Agencies 2015: Giant

Top 100 Agencies 2015: Giant

Expansion to the East Coast propelled this San Francisco stalwart

Top 100 Agencies 2015: GHG Summit

Top 100 Agencies 2015: GHG Summit

Internal challenges fueled innovation across the board for this New Jersey firm

Top 100 Agencies 2015: GCG Healthcare

Top 100 Agencies 2015: GCG Healthcare

Bigger budgets from a recovering pharma industry spell internal growth for this Texas agency

Top 100 Agencies 2015: GA Communication Group

Top 100 Agencies 2015: GA Communication Group

Fast and steady wins the race

Top 100 Agencies 2015: Flashpoint Medica

Top 100 Agencies 2015: Flashpoint Medica

A ten-year-old firm proves its mettle

Top 100 Agencies 2015: Fingerpaint

Top 100 Agencies 2015: Fingerpaint

An unconventional business model results in a dozen account wins

Top 100 Agencies 2015: FCB Health

Top 100 Agencies 2015: FCB Health

A behemoth gets even bigger

Top 100 Agencies 2015: Excitant Healthcare Advertising

Top 100 Agencies 2015: Excitant Healthcare Advertising

Focusing on a balanced marketing mix

Top 100 Agencies 2015: Evoke Health

Top 100 Agencies 2015: Evoke Health

Digital singularity leads to expansion

Top 100 Agencies 2015: Eveo

Top 100 Agencies 2015: Eveo

Restructuring yields a full 360-degree view of the client experience

Top 100 Agencies 2015: Entrée Health

Top 100 Agencies 2015: Entrée Health

Seeing demand for payer expertise

Top 100 Agencies 2015: Dudnyk

Top 100 Agencies 2015: Dudnyk

One way to ease staffing pressure? Pair new hires with agency veterans

Top 100 Agencies 2015: Discovery USA

Top 100 Agencies 2015: Discovery USA

A new identity proved to be a chance for this agency to rediscover its roots

Top 100 Agencies 2015: Digitas Health LifeBrands

Top 100 Agencies 2015: Digitas Health LifeBrands

It might have seemed slow at the start, but the digital path paid off for this agency

Top 100 Agencies 2015: DiD

Top 100 Agencies 2015: DiD

Young, and young at heart, but wise beyond its years

Top 100 Agencies 2015: DevicePharm

Top 100 Agencies 2015: DevicePharm

A new office sparks creative growth for this Southern California agency

Top 100 Agencies 2015: Create NYC

Top 100 Agencies 2015: Create NYC

Collaboration is the name of the game at this six-year-old agency

Top 100 Agencies 2015: Concentric Health Experience

Top 100 Agencies 2015: Concentric Health Experience

Capability, culture and leadership

Top 100 Agencies: CMI/Compas

Top 100 Agencies: CMI/Compas

Growth through evolution, not revolution, defines this agency's vision

Top 100 Agencies 2015: Closerlook

Top 100 Agencies 2015: Closerlook

Digital know-how meets relationship marketing

Top 100 Agencies 2015: Centron

Top 100 Agencies 2015: Centron

Launching from a "scientific platform" has worked wonders for this agency

Top 100 Agencies 2015: The CementBloc

Top 100 Agencies 2015: The CementBloc

Winning over the cynical consumer

Top 100 Agencies 2015: CDMiConnect

Top 100 Agencies 2015: CDMiConnect

Putting the patient front and center

Top 100 Agencies 2015: CDM Princeton

Top 100 Agencies 2015: CDM Princeton

Unleashing the power of employees

Top 100 Agencies 2015: CDM New York

Top 100 Agencies 2015: CDM New York

Change for the better

Top 100 Agencies 2015: Cambridge BioMarketing

Top 100 Agencies 2015: Cambridge BioMarketing

Every day can be Valentine's Day

Top 100 Agencies 2015: Calcium

Top 100 Agencies 2015: Calcium

From a tripartite merger arises a unique independent agency

Top 100 Agencies 2015: CAHG

Top 100 Agencies 2015: CAHG

A Chicago powerhouse thrives on a collaborative approach

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.