Headliner: Pharma's type "A" exec—and mentor

Headliner: Pharma's type "A" exec—and mentor

Brian Goff, Global franchise head for hemophilia, Baxter

Non-Personal Promotion: A New Era in E-Sampling

Non-Personal Promotion: A New Era in E-Sampling

Sales force success in the new world of prescribing takes technology. Harris Kaplan and Ann Mayer say substituting e-sampling for rep time could be a game changer for specialty brands. Why this tactic's time is now

Rare Diseases: Orphans in Danger

Rare Diseases: Orphans in Danger

For rare diseases and orphan products, the future looks promising, but as Peter Saltonstall finds, significant research, educational and policy challenges remain. A view from one of the patient community's staunchest advocates

Therapeutic Focus 2014: Respiratory

Therapeutic Focus 2014: Respiratory

With generics firms taking aim at high-flying blockbusters, Big Pharma stalwarts in the asthma and COPD market are pinning their hopes for the future on a flurry of innovative biotech-developed assets. Noah Pines charts the rarefied air of the respiratory space

DTC Report: 10 Riskiest DTC Ads Ever

DTC Report: 10 Riskiest DTC Ads Ever

Here's a countdown of 10 risk-taking ads—five that our industry experts thought truly succeeded, followed by five that might have done better. It's our shout-out to brands that took a risk.

DTC Report: DTC Gets Smart

DTC Report: DTC Gets Smart

Given the adoption of in-app video and gaming, forward-looking pharma marketers are experimenting with so-called smart DTC on small screens—and the skeptics might not be able to stand in their way much longer

Game Changers 2014

Game Changers 2014

Contact information for companies

Digital Think Tank: A Work in Progress

Digital Think Tank: A Work in Progress

Five digital healthcare experts offer elevator insights on the state of digital pharma—the ups, the downs and how to get to the next level

Technology: What Happened in Vegas...

Technology: What Happened in Vegas...

Digital health continued to find a home at the annual consumer electronics shindig in the desert, with fitness, wellness and medical exhibitors up 30%. AstraZeneca's Joe Shields walked the halls to check out what's hot in health tech

Regulatory Compliance: Social Commentary

Regulatory Compliance: Social Commentary

At last the FDA has offered some semblance of guidance for digital promotional activities in the medical space. Was it worth the wait? And will it change anything? Peter Pitts picks it apart

Overview: Life is but a Screen

Overview: Life is but a Screen

If you still crave the comfort of referring to mobile, social media and other digital components as "channels," then at least consider renaming them "human channels." James Chase reports

MM&M Awards: How to Win

MM&M Awards: How to Win

You have less than eight weeks left to enter the MM&M Awards. No problem. Give yourself the best chance of success by following our checklist of Dos and Don'ts. Good luck!

MAHF 2014: Honoring Our Heroes

MAHF 2014: Honoring Our Heroes

Hundreds of industry execs assembled in New York to pay tribute to the careers of the 2014 MAHF honorees

Therapeutic Focus 2014: Metabolic

Therapeutic Focus 2014: Metabolic

The launch front in this category is relatively calm—for now. A movement is brewing to unseat the top diabetes drug, a long-acting insulin, as faster-acting products emerge. Joe Dysart on the intrigue in the metabolic pipeline

Specialty Pharma: Coverage at the Crossroads

Specialty Pharma: Coverage at the Crossroads

As orphan and specialty drugs account for a larger part of total spend, insurers say a barrage of tactics are needed to manage costs. Sarah Morgan on why this is a defining moment

Journal Ad Review: Paper Chase

Journal Ad Review: Paper Chase

The downward spiral for journals continues. Is anyone surprised? Larry Dobrow on how the fundamental shift to digital continued to affect professional media last year, including the full-year numbers by advertisers and brands

Data & Analytics: New Frontiers for Big Data

Data & Analytics: New Frontiers for Big Data

Five areas in which innovative uses of data and analytics promise to improve outcomes along the healthcare continuum. Marc Iskowitz reports

Headliner: A commander in GSK's air corps

Headliner: A commander in GSK's air corps

Jorge Bartolome, SVP, US respiratory, GlaxoSmithKline

Non-Personal Promotion: Devil in the Detail

Non-Personal Promotion: Devil in the Detail

Tactical ROIs aside, pharma must go beyond the detail to create longer-term value, say Croom Lawrence and Kent Groves, who offer a few tips for new brands

MM&M Awards 2014 launches

MM&M Awards 2014 launches

The MM&M Awards 2014 program is officially open for business. This is your chance to put your best work—and people —forward and get the recognition you deserve.

Medical Advertising Hall of Fame 2014: Honor Roll

Medical Advertising Hall of Fame 2014: Honor Roll

The four newest luminaries honored by the Medical Advertising Hall of Fame built sterling reputations as they advanced their fields. Joshua Slatko looks back on their success and on how each came to be synonymous with their particular niche of healthcare marketing

Therapeutic Focus 2014: Rare Diseases

Therapeutic Focus 2014: Rare Diseases

"New and improved" has entered this space. Alongside the existing compounds that are transforming the lives of patients with orphan ailments, a wave of incrementally better products is coming out. Noah Pines reviews the significant rare-disease market trends

Managed Markets: Operation Patient-Centricity

Managed Markets: Operation Patient-Centricity

As the Affordable Care Act rolls out, the behaviorists at MicroMass surveyed stakeholders about the impact on industry. Jessica Brueggeman sorts out the diverse views and asks: Can healthcare reform lead pharma to operationalize its patient focus?

Mobile Marketing Report: The Wellness Game

Mobile Marketing Report: The Wellness Game

Pharma has reduced the burden of disease. It can develop a condition-specific app. But getting people to take their medications as prescribed? That's another matter. Larry Dobrow on why biopharma is backing mobile games for their potential to boost adherence and drive behavior change

How do we make the mobile move?

How do we make the mobile move?

With physicians and patients engaging in more cross-platform behavior, marketers must be multi-screen to reach them. Yet only one-third of pharma sites are mobile-optimized. Can we catch up with our customers?

Leadership Exchange: Adding Value

Leadership Exchange: Adding Value

With pharma transforming more rapidly than ever, seven industry vets chart a road map for meeting a changed industry's challenges. James Chase led the discussion.

Therapeutic Focus 2014: Cardiovascular

Therapeutic Focus 2014: Cardiovascular

Despite having the brightest data set of all the oral anticoagulants, the newest one is off to a rocky start. DTC advertising and medical education are under way, but it may take more to revive this launch.

MM&M 2014 Media Brand of the Year: Remedy Health

MM&M 2014 Media Brand of the Year: Remedy Health

In a year when goliath health portal competitors About.com, Yahoo Health and MSN Health are hemorrhaging visitors, Remedy Health Media is bucking the trend

MM&M 2014 Small Pharma Marketing Team of the Year: Tecfidera

MM&M 2014 Small Pharma Marketing Team of the Year: Tecfidera

In a year when high hopes around several launches ended up fizzling, the hottest launch story belongs to biotech, with the debut of Biogen Idec's Tecfidera

MM&M 2014 Large Pharma Marketing Team of the Year: Humira

MM&M 2014 Large Pharma Marketing Team of the Year: Humira

Despite a host of challengers, AbbVie has kept Humira atop the hotly competitive anti-TNF and broader autoimmune category

MM&M 2014 Agency of the Year: Intouch Solutions

MM&M 2014 Agency of the Year: Intouch Solutions

Intouch Solutions ended 2013 with about $70 million in revenue, and 465 employees—seven times the revenue and nearly five times the number of employees it had five years ago.

MM&M 2014 Company of the Year: Amgen

MM&M 2014 Company of the Year: Amgen

The skill, nimbleness and unflagging energy with which Amgen tackled some daunting challenges—plus a rich product pipeline and a surge in 2013 sales—made Amgen MM&M's Company of the Year

Leadership Exchange: If We Could Start Over...

Leadership Exchange: If We Could Start Over...

Pharma marketing is not without its flaws. Last month, seven seasoned industry execs discussed what they might change if they had a clean slate. James Chase kept the peace.

Data Management: Sunshine on My Shoulders

Data Management: Sunshine on My Shoulders

Besides forcing industry to amass a torrent of new data, the Sunshine Act is also expected to wreak havoc on pharma-physician relations. Joe Dysart on the consequences of transparency

The Pipeline Report 2014: Class Seekers

The Pipeline Report 2014: Class Seekers

These 16 agents, hand-picked from a total field of 164, are poised for approval, and possibly much more. Marc Iskowitz reports

Outlook 2014: Bright Future

Outlook 2014: Bright Future

Sanford Bernstein's Dr. Tim Anderson and ISI Group's Dr. Mark Schoenebaum talk about the industry's prospects for 2014

Outlook 2014: Capitol Commotion

Outlook 2014: Capitol Commotion

Change is a drag, but there are still several positive signs to be seen in the landscape surrounding the evolving healthcare system, finds Larry Dobrow, who speaks with four sober-minded and esteemed executives

Headliner: Ernst comes full circle with Treato

Headliner: Ernst comes full circle with Treato

Ezra Ernst, Chief commercial officer, Treato

MM&M Awards: Golden Moments

MM&M Awards: Golden Moments

The industry's bold-faced names and brightest stars got together for an evening of celebration on October 2 at the MM&M Awards.

Therapeutic Focus 2013: Neurology

Therapeutic Focus 2013: Neurology

In MS, a crop of orals has joined the older established therapies, yielding new options—and fierce competition. One thing they can all agree on: there's been a transformation of the treatment landscape in just the last three years. Noah Pines reports

Agency-Client Relations: Partnering Points

Agency-Client Relations: Partnering Points

Agencies and clients—are you looking for direction in the way you partner? A little candid advice from the other side may help you stay on course. Larry Dobrow reports

Sales Force Report: A Walk on the Sales Side

Sales Force Report: A Walk on the Sales Side

Lifecycle ought to dictate sales approach. So why are mature brands still detailing like it's 2005? Undercover research shows this is a big source of doctor angst. Marc Iskowitz reports

Best Multichannel Campaign (Large Clients)

Best Multichannel Campaign (Large Clients)

Recognizes and rewards the best integration of different media for a single campaign for maximum measurable effect for clients' companies with $15 billion or more in 2012 worldwide revenue

Best TV Advertising Campaign

Best TV Advertising Campaign

Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education

Best Agency Self Promotion

Best Agency Self Promotion

Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communications channel by a healthcare agency

Best Corporate Marketing Campaign

Best Corporate Marketing Campaign

Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.

Best Professional Sales Aid

Best Professional Sales Aid

Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids that are distributed directly to HCPs

Best Professional Campaign for New Launches

Best Professional Campaign for New Launches

Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.

Best Professional Print Campaign

Best Professional Print Campaign

Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.

Best Single Professional Print Advertisement

Best Single Professional Print Advertisement

Recognizes excellence creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical

Best Consumer Print Campaign

Best Consumer Print Campaign

Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.

Best Mobile App for Healthcare Professionals

Best Mobile App for Healthcare Professionals

Recognizes excellence in smartphone healthcare apps targeting HCPs, including: medical reference libraries for HCPs, promotional apps, patient records resources, med-ed apps and programs that turn smartphones into diagnostic tools or devices

Best Digital Initiative for HCPs

Best Digital Initiative for HCPs

Recognizes excellence from any digital programs targeting healthcare professionals, such as CRM programs, e-detailing, e-CME, online video, 3D animation, interactive live exhibits, video games and interactive sales training for reps

Best Health & Wellness Digital Initiative for Consumers

Best Health & Wellness Digital Initiative for Consumers

Recognizes excellence from any digital program offering consumers information, tools, education or promotion in the non-medical, health-and-wellness space

Best Medical Digital Initiative for Consumers

Best Medical Digital Initiative for Consumers

Recognizes excellence from any digital program offering consumers information, tools, education or promotion relating to diagnosis, treatment or management of medical conditions and ailments

Best Use of Social Media

Best Use of Social Media

Recognizes excellence from digital initiatives, targeting either consumers/patients or HCPs, that use social media channels, such as Facebook, Twitter and YouTube

Best Disease/Education Website

Best Disease/Education Website

Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com)

Best Branded Website for HCPs

Best Branded Website for HCPs

Recognizes excellence for websites targeted at healthcare professionals, promoting specific branded products and services (brand.com)

Best Branded Website for Consumers

Best Branded Website for Consumers

Recognizes excellence for websites targeted at consumers, promoting specific branded products and services (brand.com)

Best Use of Public Relations

Best Use of Public Relations

Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, HCPs, the investor community and other stakeholder groups

Best Direct Marketing to HCPs

Best Direct Marketing to HCPs

Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals

Best Direct Marketing to Consumers

Best Direct Marketing to Consumers

Recognizes excellence in direct promotion campaign materials that are targeting consumers

Best Healthcare Professional Media Brand

Best Healthcare Professional Media Brand

Recognizes excellence from any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals

Best Healthcare Consumer Media Brand

Best Healthcare Consumer Media Brand

Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites and online versions of print brands

Headliner: The DTC devotee behind Gilenya

Headliner: The DTC devotee behind Gilenya

Dagmar Rosa-Bjorkeson, VP/head, US general medicines MS business unit, Novartis

Leadership Exchange: Issues with Co-Pay

Leadership Exchange: Issues with Co-Pay

Co-pay initiatives rank among the most hotly debated topics in healthcare marketing today. Pharmas and healthcare providers love them. Payers and PBMs... not so much. Why is that? James Chase takes the moderator's chair

Therapeutic Focus 2013: Vaccines

Therapeutic Focus 2013: Vaccines

While public health agencies see eye-to-eye with industry on the need to inoculate, vaccination rates among some patient groups remain stubbornly low. Noah Pines on what this means for drug makers, and other areas where industry is rolling up its collective sleeves in an effort to get patients to roll up theirs

Career Path: Advancing with the Stars

Career Path: Advancing with the Stars

Sometimes it's a lateral move. Other times, advancing takes fancy footwork. The main thing, say these six biopharma execs, is to think on your feet. As told to Marc Iskowitz

Workplace Culture: The Newlywed Game

Workplace Culture: The Newlywed Game

Getting two unique agency cultures to click is no simple task. Larry Dobrow examines four healthcare-agency unions and finds that marital bliss is possible

MM&M Career & Salary Survey: Wheel of Fortune

MM&M Career & Salary Survey: Wheel of Fortune

Although job-cut announcements have become a part of daily life in the industry, average salaries have risen to an all-time high. Not only that, job satisfaction is up in pharma. However, this doesn't seem to prevent more people than ever looking to move, finds James Chase

Leadership Exchange: Do We Need Reps?

Leadership Exchange: Do We Need Reps?

Seven industry experts evaluate advances and opportunities in non-personal promotion to physicians, and debate whether brands really need to deploy sales forces. James Chase chairs the discussion

Therapeutic Focus 2013: Women's Health

Therapeutic Focus 2013: Women's Health

Companies in this space are expanding beyond reproductive health into areas like menopause and osteoporosis. To succeed, they'll need to re-energize their physician and patient base. Noah Pines reports

Drug Development: Marketers in White Coats

Drug Development: Marketers in White Coats

Generics aren't just ANDAs and patent challenges. Kathy Kovalic on how Marketing and R&D must create a product's value proposition

Professional Ad Report: Spinal Trap

Professional Ad Report: Spinal Trap

No one expected the numbers to be pretty. And medical/surgical journals' latest losses weren't. Larry Dobrow analyzes the numbers for the first half of 2013 by advertisers and brands

Patient Marketing Report: Essence of Engaging

Patient Marketing Report: Essence of Engaging

Marketers say emotion is the spark with which audiences most identify. Marc Iskowitz on five campaigns that connect with consumers

MM&M Awards: Glimpse at Gold

MM&M Awards: Glimpse at Gold

More than 100 industry leaders and thinkers spent hours discussing, reviewing and scoring around 700 entries to the MM&M Awards. Here are the results of their efforts—the 2013 finalists

Leadership Exchange: 3 Screens, 1 HCP

Leadership Exchange: 3 Screens, 1 HCP

Seven digital healthcare experts discuss how to turn engaging content across multiple screens into meaningful brand experiences for HCP audiences. James Chase moderates

Therapeutic Focus 2013: Oncology

Therapeutic Focus 2013: Oncology

Noah Pines on the race to market cancer drugs that harness the PD-1 pathway, other standouts in the onolcolgy pipeline, and what's already making waves in the market

Managed Markets: Pursuing the Payer

Managed Markets: Pursuing the Payer

While payers' proclivity for print is well-known, many prefer to receive pharma resources digitally, research shows. Joe Dysart on tools that work for this segment.

Big Data: Incentivized Self

Big Data: Incentivized Self

Can federal data sets and healthcare outcomes grants get data collectors to play nice and scale self-tracking into the larger health system? Larry Dobrow reports

Biotech Report: Blended Biotech

Biotech Report: Blended Biotech

As traditional distinctions lose their relevance, Genzyme's Bill Sibold shows how biotech can retain its competitive edge. Marc Iskowitz reports

Top 100 Agencies: Wunderman World Health

Top 100 Agencies: Wunderman World Health

Fostering growth by helping clients to embrace "consumer centricity"

Top 100 Agencies: W2O Group

Top 100 Agencies: W2O Group

Using acquisitions and hires as the building blocks for steady growth

Top 100 Agencies: Vox Medica

Top 100 Agencies: Vox Medica

Poised for new opportunities after a successful consolidation

Top 100 Agencies: Vogel Farina

Top 100 Agencies: Vogel Farina

Growing revenues and headcount take small firm into the big leagues

Top 100 Agencies: TRUE Health + Wellness

Top 100 Agencies: TRUE Health + Wellness

A "new breed of agency" seeks ­clients who welcome innovation

Top 100 Agencies: Topin & Associates

Top 100 Agencies: Topin & Associates

Flexibility and focus keep ­agency on the right track for 30 years

Top 100 Agencies: Sudler & Hennessey

Top 100 Agencies: Sudler & Hennessey

Using a broad base of knowledge to go beyond talking global to doing it

Top 100 Agencies: STRIKEFORCE Communications

Top 100 Agencies: STRIKEFORCE Communications

Agency with a mission diversifies its base and comes up a winner

Top 100 Agencies: StoneArch

Top 100 Agencies: StoneArch

Learning to blow its own horn brings this agency a stream of new clients

Top 100 Agencies: Snow Companies

Top 100 Agencies: Snow Companies

Finding a unique focus by letting ­patients speak for themselves

Top 100 Agencies: Siren Interactive

Top 100 Agencies: Siren Interactive

A leader in the rare-disease market is primed for a new burst of growth

Top 100 Agencies: Scout Marketing

Top 100 Agencies: Scout Marketing

A "year of transitions" results in new business and a higher profile

Top 100 Agencies: Saatchi & Saatchi Wellness

Top 100 Agencies: Saatchi & Saatchi Wellness

Big consumer shop looks to expand beyond pills, blockbusters

Top 100 Agencies: Saatchi & Saatchi Healthcare Communications NY

Top 100 Agencies: Saatchi & Saatchi Healthcare Communications NY

Caught out amid industry changes, a venerable professional shop rebuilds

Top 100 Agencies: Roska Healthcare Advertising

Top 100 Agencies: Roska Healthcare Advertising

Making ambitious plans—and then able to deliver on them

Top 100 Agencies: Rosetta

Top 100 Agencies: Rosetta

Embracing a full-service model and keeping a focus on pharma

Top 100 Agencies: RevHealth

Top 100 Agencies: RevHealth

Morristown, NJ agency aims to be a one-stop shop for its many clients

Top 100 Agencies: Renavatio Healthcare Communications

Top 100 Agencies: Renavatio Healthcare Communications

"Steady, focused growth" keeps revenues on an upward swing

Top 100 Agencies: Razorfish Healthware

Top 100 Agencies: Razorfish Healthware

A "true merger" creates an agency with global reach and deep skills

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