Headliner: Hayes' open-door policy opens doors

May 01, 2012

Tim Hayes, President, Bayer HealthCare Consumer Care North America
 

MM&M Awards: Dream Team 2012

May 01, 2012

This year's judges for the MM&M Awards once again represent the cream of the industry's leaders and thinkers. But this year, there are twice as many of them. Find out who made it onto the panel
 

Product Communications: When Love Is Blind

Fred Kinch May 01, 2012

Getting too enamored of products can lead to losing sight of customer needs. Fred Kinch on how to avoid being blinded by product devotion
 

Med Ed Report: Show Me the Money

Fred Kinch May 01, 2012

Following industry's CME cutback, dinner meetings and other kinds of peer-to-peer interaction are grabbing more of its meeting spend. How much more, and is this good for medical education? David Rear reports
 

Pharma Report 2012: Get Back in Shape

May 01, 2012

When big pharma looks in the mirror, what does it see? A body beset by old, expiring brands and not enough energetic, youthful ones to replace them. Marc Iskowitz has industry's regimen for regaining form
 

Headliner: Easing NEJM into its third century

Tanya Lewis April 01, 2012

Tom Easley, publisher, managing director of The New England Journal of Medicine
 

Journal Ad Review 2011: On a Tear

April 01, 2012

Medical/surgical journal advertising grew in 2011, the second consecutive year it's been in the black. Marc Iskowitz on which categories and brands attracted the most advertising dollars
 

Orphan Drugs: Small is the New Big

April 01, 2012

Orphan drug approvals are up, thanks to marketing exclusivity and development incentives. Deborah Weinstein charts the industry's drive to think small, highlighting tactics for drawing attention
 

MM&M Therapeutic Focus: Metabolic

Noah Pines April 01, 2012

With the FDA weighing a new Rx diet therapy, we review the anti-obesity sector. Noah Pines on the hype and hurdles for Vivus's Qnexa and its would-be competitors, and the diabetes controversy
 

DTC: Beyond the Blockbuster

April 01, 2012

The mass-market, TV-and-print DTC formula is going the way of the vanishing primary care blockbusters it was designed to boost as new media and niche products fill the breach, Matthew Arnold reports
 

Headliner: Making tomorrow's portal personal

Tanya Lewis March 01, 2012

Jeff Arnold, co-founder, chairman and CEO, Sharecare
 

MAHF Inductees 2012: Heroes' Welcome

March 01, 2012

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame
 

Co-pay Cards: House of Cards

Larry Blandford March 01, 2012

Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards.
 

Specialty Pharma: Niches to Riches

Noah Pines March 01, 2012

Specialty biopharma firms are using razor-sharp therapeutic focus to target "niche buster" categories.
 

State of Market Research: Analyze This

March 01, 2012

Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts
 

MM&M Awards 2012: How to Win an Award

March 01, 2012

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award
 

MM&M Awards: The Hunt for Red October

February 01, 2012

The MM&M Awards 2012 program is open for business.
 

Managed Care: Preferential Treatment

Elizabeth Jeffords February 01, 2012

Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?
 

Medical Advertising Hall of Fame: Lasting Legends

February 01, 2012

The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements
 

MM&M Therapeutic Focus: Cardiovascular

Noah Pines February 01, 2012

New cardiovascular treatments are gaining FDA approval as massive brands lose patent protection. Noah Pines on the potential of these new entrants to replace that lost revenue
 

Patient Education: Vying for Attention

February 01, 2012

Marc Iskowitz on how Shire's disease-awareness campaign engaged untreated Gen Y-ers, and why it's time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market
 

Cradle of a Crisis

Noah Pines January 01, 2012

Makena, KV Pharma's drug for preventing preterm birth, has been no bundle of joy. In an exclusive interview, Noah Pines finds how the firm has navigated its difficulties and started to rebuild trust
 

All-Star Media Brand of the Year: Medical Economics

Tanya Lewis January 01, 2012

Media Brand of the Year: Medical Economics. From left: EVP, chief administrative officer Tom Ehardt, and EVP Georgiann Decenzo
 

All-Star Small Marketing Team of the Year: Incivek, Vertex

January 01, 2012

Small Pharma Marketing Team of the Year: Incivek. From left: Pamela Stephenson, VP of marketing in charge of Incivek brand; Paul Daruwala, VP of marketing/HCV franchise, Vertex Pharmaceuticals
 

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

January 01, 2012

Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing
 

All-Star Agency of the Year: ICC Lowe

January 01, 2012

Agency/Network of the Year: ICC Lowe. From left: Steve Viviano, CEO; Chet Moss, chief creative officer; Paul O'Neil, president, ICC Lowe
 

All-Star Company of the Year: Boehringer Ingelheim

January 01, 2012

Company of the Year: Boehringer Ingelheim. From left: President/CEO Greg Behar; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing
 

Leadership Exchange: Multichannel Marketing

December 01, 2011

Choosing channels and creating an integrated campaign isn't easy, but our panel of experts can help. James Chase directs the discussion
 

Pipeline 2012: Pharma's Front-Runners

December 01, 2011

Profiling a dozen agents on deck plus many products in the wings, MM&M's Pipeline 2012 sees a year of change.
 

Pharma Marketing Outlook 2012: Anderson's 360

Noah Pines December 01, 2011

Sanford Bernstein's Tim ­Anderson, MD, who has taken Institutional Investor's top ranking three years running, on what 2012 has in store
 

Pharma Marketing Outlook 2012: Detailing D.C.

December 01, 2011

To stave off federal budget cuts, the drug industry needs to show politicians its worth as a vital source of jobs, treatments and innovation
 

What agencies and clients want

, Marc Iskowitz November 01, 2011

As pressure mounts on the industry, it's more important to make the agency-client relationship work. James Chase and Marc Iskowitz ask agency leaders and pharma marketers what they want from each other
 

Pharma Sales Report: Special Force

November 01, 2011

Seeking part of the primary care market, specialty and biotech firms are filling the void being left by Big Pharma. Marc Iskowitz on the strategies and tactics for engaging customers and maximizing sales budgets
 

700 Stars: The MM&M Awards 2011

November 01, 2011

Almost 700 of the industry's brightest stars came to New York's Cipriani 42nd Street for the sold-out MM&M Awards 2011 dinner and ceremony.
 

The MM&M Awards 2011 Judges

October 13, 2011

This summer, a highly regarded group of 40 of the industry's biggest doers, thinkers and ­opinion makers used their combined expertise to review and score several hundred entries for the MM&M Awards 2011
 

Best Total Integration Program for Large Companies

October 13, 2011

Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with $10 billion or more in 2010 worldwide revenue.
 

Best Total Integration Program for Small Companies

October 13, 2011

Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with less than $10 billion in 2010 worldwide revenue.
 

Best Over-the-Counter Product Advertisement/Campaign

October 13, 2011

Promotes and recognizes the best print ad or TV spot, or campaign, for over-the-counter medication, medical products or services in either business or consumer press.
 

Best TV Advertisement/Campaign

October 13, 2011

Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education.
 

Best Agency Self-Promotion

October 13, 2011

Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communication channel by a healthcare agency.
 

Best Corporate Marketing Campaign

October 13, 2011

Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.
 

Best Professional Sales Aid

October 13, 2011

Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids distributed directly to healthcare professionals.
 

Best Professional Print Campaign for Product Launches

October 13, 2011

Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.
 

Best Overall Professional Print Campaign

October 13, 2011

Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.
 

Best Individual Professional Print Advertisement

October 13, 2011

Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.
 

Best Overall Consumer Print Campaign

October 13, 2011

Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
 

Best Individual Consumer Print Advertisement

October 13, 2011

Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
 

Best Interactive Initiative for Healthcare Professionals

October 13, 2011

Recognizes excellence for interactive initiatives targeting healthcare professionals, such as interactive visual aids, tablet PC programs, e-detailing, video-simulation, interactive sales training, e-CME, CRM programs, mobile and gaming.
 

Best Interactive Initiative for Consumers

October 13, 2011

Recognizes excellence from any interactive initiatives targeting consumers, such as online video, mobile and gaming.
 

Best Use of Social Media

October 13, 2011

Recognizes excellence from digital initiatives, targeting either consumers/patients or healthcare professionals that use social media channels, such as Facebook, Twitter and YouTube.
 

Best Online Patient Relationship/Support Program

October 13, 2011

Recognizes excellence from online programs, including CRM programs that support patients that are already taking a particular therapy or using a particular medical device.
 

Best Disease/Education Website

October 13, 2011

Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com).
 

Best Branded Website

October 13, 2011

Recognizes excellence for websites promoting specific branded products and services (brand.com).
 

Best Use of Public Relations

October 12, 2011

Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.
 

Best Use of Direct Marketing to Healthcare Professionals

October 12, 2011

Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals.
 

Best Use of Direct Marketing to Consumers

October 12, 2011

Recognizes excellence in direct promotion campaign/materials targeting consumers.
 

Best Healthcare Professional Media Brand

October 12, 2011

Recognizes excellence from any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals.
 

Best Healthcare Consumer Media Brand

October 12, 2011

Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, news­papers, newspaper sections, custom pub­li­ca­tions, websites and online versions of print brands.
 

Message from the editor

October 12, 2011

The objective of the MM&M Awards program is to recognize and champion both creativity and effectiveness in healthcare marketing and communications. And what really sets these awards apart is the level of independence and authority with which every submission is judged.
 

Back to the Books

October 01, 2011

The comeback continues. Professional journal advertising climbed in first-half 2011, driven by new and mature products. Marc Iskowitz on the biggest advertisers and most advertised brands
 

Therapeutic Focus: Oncology

Noah Pines October 01, 2011

Targeted therapies have opened doors to tumor control. As drugmakers aim for more focused patient groups, realistic expectations on pricing and revenue potential are proving elusive, finds Noah Pines
 

Who's Really Putting Patients First?

Alyson Connor October 01, 2011

"Patient-centric" may be the buzz, but who's really inspiring better health choices? Alyson Connor shares findings from the behaviorists at MicroMass Communications
 

Tailor-Made Marketing

October 01, 2011

Aided by the digital revolution, patient marketing programs get increasingly personal, with more customization aimed at differentiating products and keeping patients on therapy, Matthew Arnold reports
 

Get with the program

Tanya Lewis August 15, 2011

Adaptation is second nature to agencies. But how do leaders help staff transition to digital, or soothe anxiety after a merger? As Tanya Lewis finds, successful internal changes evolve from the ground up
 

25th Annual Career & Salary Survey

August 15, 2011

Despite the job cuts that have darkened the pharma job market, top talent will always be in demand—and most respondents to MM&M's 25th Career & Salary Survey seem fairly content. James Chase reports
 

MM&M Awards 2011: Cream of the Crop

August 15, 2011

An esteemed panel of 40 healthcare executives scored hundreds of Awards entries. The result is the shortlist of finalists from which the winners will be announced in New York on October 11
 

Follow the leader

August 15, 2011

Leaders never follow, goes the adage. But on your way to the top, it couldn't hurt to emulate these biopharmaceutical executives, whose career steps got them to the top of the industry. Marc Iskowitz reports
 

Headliner: Pfizer's Sally Susman

July 15, 2011

Big is not necessarily bad, says Pfizer PR supremo Sally Susman. "Big can be a force for good."
 

Managed Markets: Meet Formulary Fred...

Kevin McDermott July 15, 2011

Fred's a really nice managed care guy. But does he have the right stuff to get your brand the preferred nod? Kevin McDermott explains how to make sure
 

Search Parties

Michael Spitz, Fabio Gratton July 15, 2011

Does the battle for social supremacy being waged by Google, Facebook and Bing make this medium more or less viable for pharma marketers?
 

Therapeutic Focus: Infectious Diseases

Noah Pines July 15, 2011

Newly launched products break ground in clearing life-threatening viruses and stanching stubborn infections. But that's only half the battle
 

Global Report: Mobile Conquest

July 15, 2011

Outside the US, bespoke tools and resources that doctors can use at the point of care through a mobile device are still somewhat rare. An app from Novo Nordisk fills that niche while threading the regulatory needle overseas
 

The Top 75: The Hobart Group

Larry Dobrow June 15, 2011

Restructured 'payer expert' firm boasts big revenue growth in 2010
 

The Top 75: Heartbeat Ideas

Tanya Lewis June 15, 2011

Rebranding complete with emphasis put on strategic partnerships, not just digital
 

The Top 75: HealthEd Group

Tanya Lewis June 15, 2011

Patient education shop picks up 15 wins, expands its online offerings
 

The Top 75: HCB Health

Tanya Lewis June 15, 2011

Texas firm snags first high-profile campaign, posts 43% revenue growth
 

The Top 75: Harrison & Star

June 15, 2011

Co-founder turns over reins to protégé, shop sees record year in revenue
 

The Top 75: H4B Chelsea

June 15, 2011

Conflict shop celebrates first year as standalone with double-digit growth
 

The Top 75: GSW Worldwide

June 15, 2011

Continuing to diversify revenue and extend global reach following another record year
 

The Top 75: Grey Healthcare Group

Tanya Lewis June 15, 2011

New relationships, consolidated wins and acquisition set up 'productive year'
 

The Top 75: Giant Creative/Strategy

Tanya Lewis June 15, 2011

'An excellent year' with significant hires and some big digital breakthroughs
 

The Top 75: GA Communications Group

Tanya Lewis June 15, 2011

Acquisitions, rebranding and organic growth help to shape up a stellar year
 

The Top 75: Flashpoint Medica

Tanya Lewis June 15, 2011

Focused on managing growth, following double-digit gains in 2009
 

The Top 75: evoke interaction

Larry Dobrow June 15, 2011

Five-year-old firm expands offerings to include more than just its digital roots
 

The Top 75: Eveo

Larry Dobrow June 15, 2011

Continuing its trend of explosive growth, firm lands 30 new brands
 

The Top 75: Euro RSCG Life MetaMax

June 15, 2011

Strong organic wins, revenue growth offset consolidation-related losses
 

The Top 75: Euro RSCG Life LM&P

June 15, 2011

Substantial account wins, 75% win rate helped Euro shop stay 'up' in 2010
 

The Top 75: Euro RSCG Life Catapult

June 15, 2011

Losing largest account didn't hurt as it was replaced by a slew of other brands
 

The Top 75: Euro RSCG Life 4D

June 15, 2011

Digital flagship celebrates second year in business by doubling in size
 

The Top 75: Entrée Health

June 15, 2011

Firm finds footing as standalone, with five launches under its belt
 

The Top 75: echo Torre Lazur

June 15, 2011

Agency marks a decade in business with second year of double-digit growth
 

The Top 75: Dudnyk

Tanya Lewis June 15, 2011

Nearly two decades old, this shop remains as bold as ever
 

The Top 75: Draftfcb Healthcare

June 15, 2011

Winning several first-in-class brands spurs IPG powerhouse to go on hiring spree
 

The Top 75: Digitas Health

, Tanya Lewis June 15, 2011

Mid-teen growth crowns a year of diversification and global expansion
 

The Top 75: Core-Create/Brandkarma

Larry Dobrow June 15, 2011

Mergers among biggest clients didn't deter shop from making moves
 

The Top 75: Concentric

Tanya Lewis June 15, 2011

Explosive organic growth and new clients propelled shop forward
 

The Top 75: Compass Healthcare Marketers

June 15, 2011

A second office in the Bay Area and 'soft rebranding' round out positive year
 

The Top 75: closerlook

Tanya Lewis June 15, 2011

2011 outlook projected to be 'really good' after firm's best year ever
 

The Top 75: Centron

Tanya Lewis June 15, 2011

Six-year-old shop bypasses $20 million mark with outstanding revenue growth
 

The Top 75: The CementBloc

Tanya Lewis June 15, 2011

Solid growth and a 67% pitch-win ratio helped regain 2008 numbers
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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