August 18, 2008
Bayer, Jonas bro urging diabetes care
Bayer Diabetes Care has partnered with Nick Jonas for a campaign urging young people to proactively manage diabetes.
Jonas is a member of music group the Jonas Brothers, and will act as a “diabetes ambassador,” according to a company statement. Jonas was diagnosed with type 1 diabetes at age 13. Jonas uses Bayer's Contour blood/sugar meter, which will be available in green apple, royal purple and graphite gray, “to fit everyone's individual style,” according to the statement.
One component of the partnership is a brand new website—NicksSimpleWins.com—which features a branded discussion with Jonas on diabetes, a Jonas Brothers' song for free download and blogging from Jonas.
“Nick is a deeply passionate role model for young people with diabetes and their families, and Bayer shares in his dedication,” said Sandra Peterson, president of Bayer Diabetes Care, in the statement. “Bayer believes Nick can play a significant role in encouraging all people with diabetes, no matter how young or old, to be proactive in managing their diabetes to live their lives to the fullest.””