Campbell introduces Encuity venture

Biopharma consultancy Campbell Alliance launched a market research and analytics group, one that could pose a threat to traditional MR firms.

The subsidiary, called Encuity Research, will be led by Campbell veteran Michael Turner.

It combines three components: SDI Health promotional and medical audit businesses that the consulting firm's parent, inVentiv Health, bought from IMS Health; service lines that came to Campbell after it was bought by inVentiv in 2011—RapidRecall (message effectiveness), Metropolitan Area Promotional Audit (syndicated audits of promotional activity), VisionCare (contact-lens market data), as well as a custom KOL mapping service; and Campbell's custom MR capability to support consulting projects.
You must be a registered member of MMM to post a comment.
close

Next Article in Features


Email Newsletters


Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.