Co-promotion gone bad: Cypress hands Savella to Forest

California-based Cypress Bioscience ended its co-promotion agreement with Forest Laboratories on Savella (milnacipran), a fibromyalgia drug approved in January 2009.

According to a company release dated August 4, Cypress will cut its workforce by 86%, or 123 employees, effective October 6, 2010. Forest will make a one-time, $2 million payment to Cypress, to “help facilitate this transition,” the release said.

In a further effort to reduce operating costs, Cypress will also “discontinue or sell” its personalized medicine services business by the end of September, said the release. Personalized medicine products include Avise PG, a blood test to see how well methotrexate—a cancer treatment—is metabolized in a patient's body; and Avise MCV, a blood test for diagnosing rheumatoid arthritis.

“Our withdrawal from the commercial market has been contemplated for some time now, and is part of our renewed strategic focus on CNS drug development,” said Jay Kranzler, chairman and CEO at Cypress.

Sales reps ostensibly under the employ of Cypress and Forest have been outspoken on the industry gossip site Café Pharma, before and after the announcement, with complaints ranging from too many reps on Savella, to inappropriate physician targets for fibromyalgia.

According to several Café Pharma posts, a Cypress conference call with employees broke the news about layoffs, and provided information about possible open positions with Forest. Frank Murdolo, VP investor relations at Forest, confirmed that Forest has “agreed to interview Cypress sales representatives that are interested in open positions in the Forest field sales force.”

In a Q1 2011 report dated July 20, 2010 (Forest's calendar year ends March 31), the company reported (April-June 2010) sales of Savella at $20.5 million. That figure is up from $9.6 million for April-June 2009, according to the Forest company report.
You must be a registered member of MMM to post a comment.

Next Article in Features

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters