Company: G2

Company Profile
G2 is a top five global marketing services network with capabilities in digital communications, direct marketing, data analytics, shopper marketing, design and promotional marketing. 

With a leading global healthcare practice, G2 helps the top pharmaceutical companies and most innovative biotech firms market their most important brands. G2 has a long heritage of developing successful global campaigns for major pharmaceutical companies, including GlaxoSmithKline, Pfizer, Procter & Gamble Pharmaceuticals, Lilly, Merck, Boehringer Ingelheim, Allergan, Abbott, Bristol-Myers Squibb and sanofi-aventis. Pioneers in helping healthcare brands, we understand how to build their business through digital marketing.
Our award-winning, full-service interactive capability provides digital media, strategy and analytics, user experience, creative and technology services to both consumer and healthcare professional marketers. 

Our passion for innovation and expertise in the digital space has made us one of the premier agencies in pharmaceutical marketing and Web 2.0 technology, inventing new ways for healthcare brands to connect to patients and professionals and create more valuable relationships for all key stakeholders in the industry. G2 is a member of WPP (NASDAQ: WPPGY). 

Services and Offerings
G2 provides a full range of digital and relationship marketing services in our healthcare practice for both pharmaceutical and over-the-counter brands, including:
  • Consumer and Healthcare Professional Marketing
  • Patient Activation and Adherence
  • Physician eDetailing and Digital HCP Innovation
  • Website Design and Development
  • Online Media Planning and Buying
  • Search Engine Marketing and Optimization
  • Web Analytics and Profitability Analysis
  • Social Media
  • Mobile Marketing

Case Study:
G2 partnered with Pfizer to develop a digital strategy and redesign its website to help a wide range of stakeholders interact with the company more efficiently, while showcasing its commitment to technology and innovation. Our goal was to create an online experience that was highly engaging and easy to use, while offering vast amounts of content and helpful tools to patients, physicians, the media, job seekers and the financial community. The challenge was to communicate the values the Pfizer brand stands for in a compelling and engaging way, while also creating a highly functional and transactional experience for customers, vendors, employees, grant seekers and others. G2 and Pfizer achieved this goal by understanding customer needs and leveraging web technology to meet them, helping increase's leadership position as one of the world's most visited pharmaceutical websites.

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