February 16, 2009
IOMEDIA is a digital agency focused on the bigger picture—strategy, concept, and the execution of extraordinary digital visuals and brand-centric media experiences.
Founded in 1997, IOMEDIA began as a creative studio initially focused on creating dynamic 3D visualization and animation. By 2005, IOMEDIA had progressed into a full service digital agency, serving both the strategic and creative needs of clients by structuring independent studios for healthcare, architecture, interactive, and productions.
Today, IOMEDIA's multi-disciplinary approach continues to evolve and lead creative, technology, and market forces by offering diverse solutions to complex marketing challenges with imaginative and comprehensive media solutions.
Comprised of visual and content specialists, interactive strategists, designers, architects, animators, 3D artists, illustrators, and producers, IOMEDIA offers the unique ability to draw upon various industry experts leading to remarkable and unexpected results.
Services and Offerings
Visually communicating complex scientific content and concepts to patients & professionals.
The innovative use of dynamic and experiential media to engage and educate an audience is the primary objective of the Healthcare Studio at IOMEDIA. Visualizing complex problems is our core strength. Our diverse expertise in science and visual communications allow us to synergize the life's work of a scientist or researcher through to a targeted and engaging visual platform. By focusing on the power of imagery with motion, sound, interaction and information architecture, we have developed best-practices to illustrate concepts macro, micro, and communicate sophisticated chains of events.
- Scientific Animation & Imagery
- Integrated Online Strategy
- Interactive Learning & Marketing
- Motion Graphics & Visual FX
- HD Video Production
- Experiential Media
Client Goal: Generate visual intensity that could make any busy surgeon stop in their tracks.
IOMEDIA delivered the message by bringing stunning High Definition surgical video and animation to the palm of your hand.
King Pharmaceuticals needed to equip their Thrombin-JMI sales force with not only superior messaging, but also stunning visuals that enhanced their communication. IOMEDIA developed and designed a HD animated mechanism of action, produced and captured a portfolio of surgeries in high definition, and packaged all this stunning content into a sophisticated interactive tool that allowed the sales force to easily navigate non-linearly through a data and content-rich application. IOMEDIA's deep understanding of the Thrombin-JMI brand allowed King to build a strong visual asset library that transcends traditional message delivery to become a highly educational, interactive selling tool that functions in a variety of mediums.
IOMEDIA's expertise in information architecture and appreciation for the depth of the product offerings that the Thrombin-JMI team needed to communicate played a key role in building a robust and expandable tool that aligns with collateral developed by other agency partners. This seamless presentation allowed for greater continuity for both online and offline experiences.