Coveted MR prize awarded to Cain
Before joining Schering-Plough, Cain, who is also PMRG outgoing president, led marketing research teams at Pharmacia and at Bristol-Myers Squibb.
In the absence of behemoths such as Facebook and Twitter, pharma is partnering with China's tech giants to snare a slice of a more than $100 billion market
Do the healthcare and pharma arms of Accenture, Deloitte, PwC, and other consultancies pose an existential threat to traditional healthcare agencies?
The group's reports, received with great interest by insurers and the Department of Veteran Affairs, have concluded certain high-profile drugs aren't worth the cost. Pharma still hasn't decided whether ICER ...