DeSilva + Phillips summit focuses on publishers

The DeSilva + Phillips Healthcare Media M&A Summit focused heavily on how publishers are leveraging their offline properties online. The conference, held Oct. 4 in New York, featured presentations on medical portals, multi-platform companies and how old media companies are adapting to the new.

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The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.