Doak takes skin cancer prevention on the road

Bradley Pharmaceuticals' Doak Dermatologics division launched its Skin Cancer Screening Tour, a corporate campaign featuring a 38-foot “Mobile Diagnosis Vehicle” popping up at sun-drenched events throughout the summer.

Doak manufactures Solaraze for precancerous actinic keratosis, the most common precancerous skin condition. Together with PR firm Biosector 2, and partnering with the Skin Cancer Foundation, the bus debuted at San Francisco's Fisherman's Wharf in March and will end the tour in New York City in October.

The tour is soaking up local media coverage and vying for a place in the Guinness Book of World Records under “Most screenings in one day.” Scheduled stops include the LA Marathon and the Tampa Zoo, along with a host of malls and beaches, particularly targeting the more cancer-prone fair-skinned.

Examinations, performed by board-certified local volunteer dermatologists, last from two to five minutes. After exposed areas are inspected with a special magnifying glass, visitors are asked to fill out a risk-assessment form and can give contact information for follow-up materials. 

You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.