DTC Report 2015: Ten Best DTC Ads of 2014
DTC Report: Ten Best DTC Ads of 2014
“To be honest, it was tough to come up with 10.” That's how Mary Skoyles, president and director of media at Medical Media Services Inc. (MMSI), summarized the challenge of looking back over the last year of DTC ad campaigns and identifying her 10 best. Nonetheless, Skoyles—who's been planning media for the pharma business for more than 35 years, for entities like Lowe McAdams and Forest Laboratories—was up to the task. Here she weighs in on the great, the good and everything in between (all ad reels courtesy of Competitrack).
EpiPen and EpiPen Jr