Elsevier regrets faux journals
One of the journals, Australasian Journal of Bone and Joint Medicine, was allegedly produced entirely by Merck to promote Vioxx, according to a report in The Australian.
The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.
Click the link below to access the Digital Edition of the January 2016 issue of MM&M, with all text, charts and pictures.
January marks the start of the 50th annual publication cycle of MM&M. We're also witnessing the industry enter its own technological golden era.