Elsevier regrets faux journals
One of the journals, Australasian Journal of Bone and Joint Medicine, was allegedly produced entirely by Merck to promote Vioxx, according to a report in The Australian.
The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.
Read about MM&M's inaugural Hall of Femme event and the rest of the MM&M August issue.
Read the 2016 Agency Issue in its entirety.
Read the 2016 June issue in its entirety.