Ethnographic research firm growing

Healthcare ethnographic research firm Verilogue said it has crossed a marketing-research milestone, capturing over 50,000 physician-patient conversations. These span the continuum of care, from routine well visits to the heartfelt delivery of metastatic cancer diagnoses, Verilogue said in a statement.

The firm, which listens to and analyzes patient-physician dialogue to deliver insights to clients, said it has grown in the last two quarters in several areas, expanding research capabilities across 75 therapeutic categories and 16 physician specialties; increasing its team to over 35 employees; and expanding partnerships to more than 40 pharmas and nonprofit and academic research organizations.

Verilogue helps them to glean insights from real-time clinical encounters to help solve business challenges, including patient adherence and education, product positioning and messaging, DTC marketing, new product launches, competitive branding and awareness and sales training.
You must be a registered member of MMM to post a comment.

Next Article in Features

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters