Firewall deadline has finally arrived

The ACCME's August deadline for accredited providers to get right with the new definition of a “commercial interest” has passed.

In July 2007, the accrediting body's board of directors decreed that providers owned by companies involved in marketing, producing, reselling or distributing healthcare goods or services had to spin itself off completely in order to be compliant.

That meant many med ed agencies owned by big advertising holding companies had to separate from their parent companies. ACCME gave providers until August to transition to a new structure or withdraw from accreditation.
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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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