Group publisher returns to QHC

Quadrant HealthCom brought Gary Falcetano back to the company as group publisher, overseeing Clinician Reviews, Convenient Care and Emergency Medicine. Falcetano left in 2008 and did stints at Hearst Magazines and Collaborative Clinical Communications, before returning to his post in January. Falcetano succeeds Samantha Armstrong, who went to Advanstar.
Lori Raskin, director of marketing research at QHC, said the company is in the midst of an upgrade across all titles. So far, websites for the Female Patient and Cosmetic Dermatology have gotten a face lift, and the rest of the journals are expected to get new websites in 2011, per Raskin.
You must be a registered member of MMM to post a comment.

Next Article in Features

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters