GSK hands CMI online HCP media
GlaxoSmithKline awarded its online professional media buying and planning business to Communications Media, Inc.
The King of Prussia, PA firm, specializing in media aimed at healthcare professionals, already handles physician-directed offline media planning and buying for GSK. Online professional media was previously handled by Beyond Interactive, a unit of WPP's MediaCom, which handles consumer media planning and buying for GSK brands, OTC and prescription alike.GSK consolidated the North American media on OTC brands into MediaCom last year. Media for those brands was previously split between MediaCom and other agencies.