GSK hands CMI online HCP media

GlaxoSmithKline awarded its online professional media buying and planning business to Communications Media, Inc.

The King of Prussia, PA firm, specializing in media aimed at healthcare professionals, already handles physician-directed offline media planning and buying for GSK. Online professional media was previously handled by Beyond Interactive, a unit of WPP's MediaCom, which handles consumer media planning and buying for GSK brands, OTC and prescription alike.

GSK consolidated the North American media on OTC brands into MediaCom last year. Media for those brands was previously split between MediaCom and other agencies.
You must be a registered member of MMM to post a comment.

Next Article in Features

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters